Google Ads Video study guide
Google Ads Video · Work through your exam, one topic at a time.
This page is an independent study guide for the Google Ads Video certification exam. It is written for media buyers, video specialists, and account managers who plan, build, and optimize video campaigns and want a structured way to prepare for the certification assessment. The guide is organized around five study domains: video campaign strategy and setup; video creative and ad formats; video targeting and audiences; video bidding and budget management; and video measurement and optimization. Each domain is treated as an equal fifth of the material, so you can move through them in any order and still cover the full scope. The Google Ads Video study guide has 5 sections and about 2,043 words.
01Video campaign strategy and setup
Video campaign strategy and setup covers the decision chain from business goal to campaign subtype, account structure, and measurement foundation. The exam expects you to know which Google Ads video campaign type fits awareness, consideration, or action, and what must be in place before launch.
433 words, about 2 min02Video creative and ad formats
This domain tests format selection and creative readiness: skippable in-stream, bumper, non-skippable in-stream, in-feed, Shorts, and reservation formats. You need to match duration, aspect ratio, call to action, and companion assets to the campaign goal and inventory.
428 words, about 2 min03Video targeting and audiences
This domain tests how to combine audience, content, demographic, and exclusion targeting without over-restricting delivery. The exam focuses on choosing the right audience type for the funnel stage and knowing when layered targeting becomes too narrow.
393 words, about 2 min04Video bidding and budget management
This domain tests bid strategy selection by campaign subtype and budget mechanics. You need to know which bid strategies are available for reach, view, action, and Demand Gen campaigns, and how budget, target, and learning periods interact.
381 words, about 2 min05Video measurement and optimization
This domain tests whether you can read video metrics correctly, distinguish platform metrics from business outcomes, and optimize without misattributing results. Expect questions on view definitions, view-through conversions, brand lift, asset reporting, and disciplined testing.
408 words, about 2 min