Google Ads Video practice questions

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Question 1Video campaign strategy and setup

A marketer wants to run a skippable in-stream ad that appears before a YouTube video. Which campaign type and bid strategy combination is designed for this goal?

A Search campaign using Target CPA bidding
A Display campaign using Viewable CPM bidding
A Video campaign using Target CPV bidding Correct answer.
A Shopping campaign using Maximize clicks bidding

Explanation

Video campaigns are the campaign type built for YouTube and Google video partner inventory, and skippable in-stream formats are bid on a cost-per-view basis, so Target CPV fits. Search, Display, and Shopping campaigns serve different inventory and cannot deliver a skippable in-stream placement.

Question 2Video campaign strategy and setup

Which Video campaign subtype is designed to drive awareness by showing a short ad to viewers before the main video and charging only when the viewer watches for a set duration?

In-feed video ad
Audio ad
Bumper ad
Non-skippable in-stream ad Correct answer.

Explanation

Non-skippable in-stream ads play before, during, or after other videos and cannot be skipped, which suits short awareness messages. Bumper ads are also non-skippable but are capped at six seconds and are a separate subtype, while in-feed and audio ads appear in different surfaces.

Question 3Video campaign strategy and setup

A brand wants its video ad to appear in YouTube search results alongside relevant queries. Which Video campaign setting should the marketer use?

Bumper format
Audio format
In-feed video format Correct answer.
Non-skippable in-stream format

Explanation

In-feed video ads are the format that surfaces in YouTube search results, the home feed, and watch-next feeds. In-stream and bumper formats require a video to play against, and audio ads run on music and podcast surfaces.

Question 4Video campaign strategy and setup

Which targeting option lets a Video campaign reach people who have previously interacted with the advertiser's YouTube channel or watched specific videos?

Custom intent audiences
Affinity audiences
Remarketing audiences Correct answer.
Detailed demographics

Explanation

Remarketing audiences in Video campaigns are built from people who visited a site, used an app, or engaged with a YouTube channel or specific videos. Affinity and detailed demographics describe interests and traits rather than prior engagement, and custom intent is built from keyword and URL signals.

Question 5Video campaign strategy and setup

What is the primary purpose of setting a frequency cap on a Video campaign?

To restrict the ad to a maximum video length
To limit how many times the same viewer sees the ad in a period Correct answer.
To cap the daily budget the campaign can spend
To limit the number of keywords in an ad group

Explanation

A frequency cap limits impressions per viewer over a chosen time window, which protects against ad fatigue. Budget caps control spend, not exposure per person, and video length and keyword count are unrelated settings.

Question 6Video campaign strategy and setup

A marketer wants Video ads to reach people actively researching a topic, using keywords and URLs that signal purchase intent. Which audience solution fits?

Affinity segments
Detailed demographic segments
Custom segments built from keywords and URLs Correct answer.
Life-event segments

Explanation

Custom segments (custom intent) let advertisers build audiences from keywords and URLs that indicate active research or purchase intent. Affinity segments reflect broad interests, life events mark milestones, and detailed demographics describe traits, none of which capture active research signals.

Question 7Video campaign strategy and setup

Which bidding strategy in a Video campaign aims to maximize conversions within a set budget rather than targeting a specific cost per view?

Viewable CPM
Maximize conversions Correct answer.
Target CPV
Target impression share

Explanation

Maximize conversions bidding in Video campaigns optimizes to drive as many conversions as possible for the budget. Target CPV and Viewable CPM are view- or impression-based strategies, and Target impression share is a Search-oriented strategy.

Question 8Video campaign strategy and setup

A marketer creating a Video campaign wants to add a call-to-action button that appears over the video. Which asset must be supplied?

A call-to-action overlay with a headline and display URL Correct answer.
A sitelink extension
A companion banner image
A Merchant Center product feed

Explanation

Video campaigns use a call-to-action overlay that combines a headline, display URL, and final URL to create the clickable button over the creative. Companion banners are a separate asset, product feeds belong to Shopping, and sitelink extensions are a Search asset.

Question 9Video campaign strategy and setup

A retailer wants Video ads to reach people who searched for competitor brand terms but have not yet visited the retailer's site. Which audience configuration achieves this?

Remarketing to site visitors with a high-value segment
A custom segment built from competitor keywords, layered as an audience targeting setting Correct answer.
An affinity segment for online shoppers
A detailed demographic segment for high-income households

Explanation

Custom segments built from competitor keywords capture people actively searching those terms, and applying the segment as audience targeting restricts delivery to that group. Remarketing requires prior site interaction, while affinity and detailed demographics describe broad traits rather than specific searches.

Question 10Video campaign strategy and setup

A marketer sets a Video campaign to Target CPV bidding but sees the average cost per view far below the target while view rate is very low. What is the most likely explanation?

The conversion tracking tag is missing
The campaign is using Maximize conversions bidding
The campaign is bidding below the target to conserve budget, so it wins only cheaper, lower-quality placements Correct answer.
The frequency cap is set too high

Explanation

With Target CPV, the system bids to the target but may win cheaper impressions when budget is constrained, which can yield low view rates on weaker inventory. Frequency caps and conversion tags do not directly explain a low average CPV paired with low view rate, and Maximize conversions is a different strategy.

Question 11Video campaign strategy and setup

An advertiser wants to compare how two different video creatives perform within the same audience and budget. What is the most appropriate setup?

One campaign with two ad groups, each containing one creative
Two campaigns with identical settings but different bid strategies
Two separate campaigns with different budgets
One ad group containing both creatives Correct answer.

Explanation

Placing both creatives in one ad group lets the system rotate them against the same audience and budget, which isolates creative performance. Separate campaigns or ad groups introduce budget and targeting differences that confound the comparison.

Question 12Video campaign strategy and setup

A marketer wants to ensure a Video campaign reaches viewers in specific countries and excludes others. Which campaign-level setting controls this?

Device targeting
Content exclusions
Location targeting Correct answer.
Language targeting

Explanation

Location targeting determines the geographic areas where ads can serve and can be set to include or exclude regions. Language targeting controls the language of viewers, content exclusions control where ads appear, and device targeting controls the hardware used.

Question 13Video campaign strategy and setup

An advertiser wants Video ads to appear only on a curated list of YouTube channels. Which campaign feature should be used?

Topic targeting
Placement targeting with specific channels or videos Correct answer.
Audience targeting with affinity segments
Keyword targeting

Explanation

Placement targeting lets advertisers specify exact channels, videos, or sites where ads may appear. Keyword and topic targeting broaden delivery based on content themes, and affinity segments target people by interest rather than by channel.

Question 14Video campaign strategy and setup

A brand wants to measure whether viewers who saw a Video ad later visited the website. Which measurement approach is most appropriate?

Click-through rate on the call-to-action overlay
View-through conversion reporting in Google Ads Correct answer.
Video retention at 25 percent
Average cost per view

Explanation

View-through conversions credit conversions to viewers who saw an ad impression without clicking, which directly measures later site visits after exposure. CTR, CPV, and retention describe engagement with the ad itself, not downstream site behavior.

Question 15Video campaign strategy and setup

A marketer wants a Video campaign to reach viewers similar to existing high-value customers without uploading a customer list. Which audience solution is designed for this?

Custom segments from keywords
Detailed demographics
Optimized targeting Correct answer.
In-market segments

Explanation

Optimized targeting expands reach beyond the chosen audience by finding viewers likely to convert, using campaign conversion signals rather than a customer list. Custom segments rely on keywords, detailed demographics describe traits, and in-market segments reflect shopping behavior.

Question 16Video campaign strategy and setup

A marketer launching a new product wants maximum reach and is willing to accept a lower view rate. Which bidding strategy best matches this goal?

Target CPV with a low target
Target CPA
Maximize conversions
Viewable CPM Correct answer.

Explanation

Viewable CPM bids on viewable impressions and prioritizes reach and visibility rather than cost per view, which suits awareness goals. Target CPV and conversion-based strategies optimize toward views or conversions and can restrict reach to cheaper inventory.

Question 17Video campaign strategy and setup

An advertiser notices a Video campaign is serving on many low-quality channels. Which control most directly restricts where the ads appear?

Bid adjustments by device
Location targeting
Content exclusions and placement exclusions Correct answer.
Frequency capping

Explanation

Content and placement exclusions block ads from appearing on specified channels, videos, or content categories, which directly addresses low-quality placements. Frequency caps, location targeting, and device bid adjustments influence exposure or bidding but not which channels carry the ad.

Question 18Video campaign strategy and setup

A marketer wants to test whether a six-second bumper ad or a thirty-second skippable ad drives more brand-lift survey responses. Which approach best isolates the format effect?

Run the bumper ad only and compare to last year's results
Run the bumper ad in a campaign with Target CPV and the skippable ad in a campaign with Maximize conversions
Run the skippable ad in a campaign with broad targeting and the bumper ad with narrow targeting
Run both formats in one campaign with identical targeting and budget split evenly Correct answer.

Explanation

Holding targeting and budget constant while splitting evenly lets the format be the only meaningful difference, so any lift difference can be attributed to format. Varying bid strategy, targeting, or comparing to historical data introduces confounds.

Question 19Video campaign strategy and setup

A marketer wants to reach viewers on connected TVs to increase co-viewing reach for a brand campaign. Which setting should be reviewed first?

Frequency capping
Language targeting
Content exclusions
Device targeting including TV screens Correct answer.

Explanation

Device targeting controls whether ads serve on computers, mobile devices, and TV screens, so enabling TV screens is the direct lever for connected-TV reach. Frequency caps, content exclusions, and language targeting affect exposure or eligibility but not the device surface.

Question 20Video campaign strategy and setup

An advertiser's Video campaign uses Target CPV and consistently spends its full budget by early afternoon, with most views coming from inexpensive inventory and low completion rates. Which adjustment best addresses the quality concern while keeping a view-based strategy?

Switch to Maximize conversions
Remove all audience targeting
Raise the Target CPV and add content exclusions to steer toward higher-quality inventory Correct answer.
Lower the Target CPV to stretch budget further

Explanation

Raising the Target CPV allows the campaign to compete for higher-quality placements, and content exclusions remove weak inventory, together improving view quality. Lowering the target pushes further toward cheap inventory, while switching strategies or removing audiences changes the optimization basis rather than fixing placement quality.

Question 21Video campaign strategy and setup

A marketer wants Video ads to reach people who watched at least 75 percent of a prior campaign's video, then serve them a follow-up message. Which audience construction supports this?

A custom segment built from competitor URLs
A remarketing audience built from the prior campaign's video viewers with a viewing-percentage threshold Correct answer.
An affinity audience for the product category
A detailed demographic segment for the target age range

Explanation

Video remarketing audiences can be built from viewers of specific videos and filtered by viewing percentage, so a 75 percent threshold captures deeply engaged viewers for sequential messaging. Affinity, custom segment, and demographic audiences do not reflect prior viewing depth.

Question 22Video campaign strategy and setup

A brand running a Video campaign sees strong view rates but flat brand-search volume. Which diagnostic step is most useful before changing creative?

Lower the Target CPV
Remove the call-to-action overlay
Check whether the campaign's audience and placements match the intended audience and whether frequency is sufficient to build recall Correct answer.
Increase the daily budget immediately

Explanation

Strong view rates with flat search volume can indicate the ad reached the wrong audience or was seen too few times to build recall, so verifying audience, placements, and frequency is the right first diagnostic. Budget, bid, and CTA changes do not address a mismatch between reach and the intended audience.

Question 23Video campaign strategy and setup

A marketer wants to compare Video campaign performance against a holdout group to estimate incremental impact. Which setup supports this?

A placement exclusion list
A frequency cap applied to all viewers
A randomized holdout that withholds ads from a comparable audience segment Correct answer.
A Target CPV bid increase

Explanation

A randomized holdout withholds advertising from a comparable group so the difference in outcomes estimates incremental impact. Frequency caps, bid changes, and exclusion lists alter delivery but do not create a control group for causal comparison.

Question 24Video campaign strategy and setup

An advertiser wants a Video campaign to serve only to viewers whose language matches the ad, while still reaching bilingual viewers who search in a second language. Which combination is most appropriate?

Language targeting set to the ad language plus a custom segment built from second-language keywords Correct answer.
Content exclusions only
Location targeting only
Device targeting only

Explanation

Language targeting restricts delivery to viewers using the selected language, while a custom segment built from second-language keywords can capture bilingual viewers researching in that language. Location, device, and exclusion settings do not address viewer language.

Question 25Video campaign strategy and setup

A marketer's Video campaign shows a high click-through rate but a low conversion rate on the landing page. Which interpretation is most defensible?

The frequency cap is too low
The creative is attracting clicks but the landing page or offer does not match the ad's promise Correct answer.
The video is too short
The campaign is using Viewable CPM

Explanation

A high CTR with low landing-page conversion suggests the ad generates interest that the page or offer fails to fulfill, pointing to a message-match problem. Frequency caps, bid strategy, and video length do not directly explain the gap between clicks and conversions.

Question 26Video campaign strategy and setup

A marketer wants to build brand awareness with Video ads and is willing to pay for every thousand impressions rather than for each view. Which bidding strategy should the marketer select?

Target CPA
Target CPV
Target CPM Correct answer.
Maximize conversions

Explanation

Target CPM bidding charges per thousand impressions and is designed for campaigns that prioritize reach and awareness rather than view-based actions. It lets the advertiser set the average price they want to pay for 1,000 impressions. CPV and conversion-based strategies bill or optimize around views and actions, not impressions.

Question 27Video campaign strategy and setup

A marketer wants a Video campaign to appear only to viewers who are in a specific age range and parental status, such as parents of young children. Which targeting setting should the marketer use?

Custom intent audiences
Detailed demographics Correct answer.
Affinity audiences
In-market audiences

Explanation

Detailed demographics let advertisers target by age range, gender, parental status, and household income, which is exactly the combination described. Affinity and in-market segments describe interests and purchase intent rather than life-stage attributes. Custom intent is built from keywords and URLs, not demographic attributes.

Question 28Video campaign strategy and setup

A marketer wants to know how many times, on average, each unique viewer saw a Video ad during a campaign. Which metric should the marketer review?

Impressions
View rate
Average frequency Correct answer.
Average CPV

Explanation

Average frequency reports the average number of times a unique user saw the ad, which directly answers the question about repeat exposure. View rate measures views divided by impressions, impressions count total serves, and average CPV reports cost efficiency per view. None of those describe per-viewer repetition.

Question 29Video campaign strategy and setup

A marketer wants to add a headline, a description line, and a call-to-action button that appear alongside a Video ad on YouTube. Which asset type should the marketer build?

A discovery ad
A companion banner Correct answer.
A masthead
A bumper ad

Explanation

Companion banners display a headline, description, call-to-action button, and image next to the video player on YouTube. Discovery ads are a separate ad format that appears in search and browse results. Bumper ads are a short video format, and a masthead is a fixed YouTube homepage placement.

Question 30Video campaign strategy and setup

A marketer running a Video campaign wants to exclude viewers who have already converted on the website from seeing prospecting ads. Which setup accomplishes this?

Set the campaign's bid strategy to Target CPA
Change the ad format from skippable in-stream to bumper
Apply a frequency cap of one impression per day
Add a customer match audience of converters as a negative audience on the campaign Correct answer.

Explanation

Negative audiences exclude specified audience segments, so adding a customer match list of converters as a negative audience prevents those users from being served the prospecting campaign. Bid strategy, frequency caps, and ad format change delivery or cost but do not exclude a defined group. Exclusion is controlled at the audience level.

Question 31Video campaign strategy and setup

A marketer wants a Video campaign to serve only on a specific set of YouTube channels and nowhere else. Which placement setting should be applied?

Target topics related to the chosen channels
Target the chosen channels and enable optimized targeting
Target the chosen channels and enable audience expansion
Target the chosen channels and set the campaign to not expand to similar audiences Correct answer.

Explanation

Selecting specific channels as placements restricts delivery to those channels, and disabling expansion prevents the system from serving beyond them to similar inventory. Enabling audience expansion or optimized targeting lets delivery extend to additional audiences or placements. Topic targeting reaches a broader set of videos classified under a topic.

Question 32Video campaign strategy and setup

A marketer wants to build a Video campaign around a product launch and needs to choose a campaign subtype that supports skippable in-stream ads with a target CPV bid. Which subtype fits?

Video action campaign
Demand Gen campaign
Video reach campaign
Video view campaign Correct answer.

Explanation

Video view campaigns are built for maximizing views and support skippable in-stream formats with view-focused bidding such as target CPV. Video reach campaigns focus on efficient reach and impressions, and Video action campaigns drive actions on the landing page. Demand Gen is a separate campaign type aimed at multi-format demand generation.

Question 33Video campaign strategy and setup

A marketer wants to extend a Video campaign's reach to viewers on connected TVs and game consoles while keeping the same creative and bidding. Which campaign setting should be adjusted?

Frequency capping
Location targeting
Device targeting Correct answer.
Language targeting

Explanation

Device targeting controls which device types, including connected TVs, game consoles, computers, and mobile, can serve the campaign's ads. Location and language targeting restrict geography and language rather than device type. Frequency capping limits exposure but does not open new device inventory.

Question 34Video campaign strategy and setup

An advertiser notices that a Video campaign's view rate is high but average view duration is very short. Which interpretation is most useful?

The audience targeting is too narrow and should be broadened
The campaign is overpaying for views because average CPV is too high
Viewers start the ad but drop off early, so the opening seconds likely fail to hold attention Correct answer.
Viewers are watching the full ad, so the creative is performing well

Explanation

A high view rate with short average view duration means many viewers begin the ad but leave quickly, pointing to weak retention in the opening moments. Average view duration measures how long viewers watch, not how many complete the ad. CPV and audience breadth are separate metrics that do not explain early drop-off.

Question 35Video campaign strategy and setup

A marketer wants Video ads to reach people who have shown interest in home renovation by browsing related content, but has no keyword list and no customer data. Which audience solution should be used?

Similar segments
Customer match
Custom intent audiences
Affinity audiences Correct answer.

Explanation

Affinity audiences group viewers by long-term interests and passions, such as home renovation, without requiring keywords or customer lists. Custom intent requires keywords or URLs, customer match requires uploaded customer data, and similar segments require a seed audience. Affinity is the option that works with no first-party input.

Question 36Video campaign strategy and setup

A marketer wants to use a Video campaign to drive viewers to a landing page and measure which creative drives more add-to-cart events. Which setup supports that measurement?

Use a bumper ad campaign with view-through conversion tracking only
Use a Video action campaign with conversion tracking and creative-level reporting Correct answer.
Use a Video reach campaign with brand lift measurement
Use a Video view campaign with target CPV bidding

Explanation

Video action campaigns are designed to drive actions on the landing page and support conversion tracking, with reporting that can be broken down by creative. Reach and view campaigns optimize for exposure and views rather than actions. View-through tracking alone does not attribute add-to-cart events driven by clicks.

Question 37Video campaign strategy and setup

A marketer wants to compare the incremental impact of a Video campaign against a group that did not see the ads. Which measurement setup is appropriate?

A conversion lift study with a randomized holdout Correct answer.
A brand lift study using survey responses
An audience overlap report
A view-through conversion report

Explanation

Conversion lift studies randomize users into a test group that sees the ads and a holdout group that does not, then compare conversion rates to estimate incremental impact. Brand lift relies on surveys of awareness and recall, view-through conversion reports attribute post-view actions without a control group, and audience overlap describes segment overlap. Only the randomized holdout isolates incrementality.

Question 38Video campaign strategy and setup

An advertiser's Video campaign is set to Target CPV, but average CPV is running well below the target while the budget is fully spent. Which action best aligns delivery with the advertiser's goal?

Switch to Maximize conversions without conversion tracking
Add more negative keywords to reduce delivery
Lower the target CPV to bid more competitively for additional views Correct answer.
Raise the target CPV to bid more aggressively

Explanation

When actual CPV is far below the target and budget is exhausted, the target is not constraining bids, so lowering it pushes bids toward the intended level and can win more competitive views. Raising the target would loosen bidding further. Switching to a conversion strategy without tracking, or adding negatives to cut delivery, does not address the bidding gap.

Question 39Video campaign strategy and setup

A marketer wants a Video campaign to serve only to viewers whose language matches the ad, while still reaching bilingual viewers who have set another language. Which approach is most effective?

Target the ad's language and add the second language as an additional targeted language Correct answer.
Target only the ad's language and rely on location targeting
Set a frequency cap to limit exposure to other-language viewers
Use affinity audiences to reach bilingual viewers

Explanation

Language targeting serves ads based on the language settings viewers have chosen, so adding the second language as an additional targeted language reaches bilingual viewers who set it. Targeting only one language misses viewers who set another. Affinity audiences and frequency caps do not control language-based delivery.

Question 40Video campaign strategy and setup

A Video campaign shows a high click-through rate but a low conversion rate on the landing page. Which interpretation is most defensible?

The campaign is over-delivering impressions and should reduce frequency
The ad creative is generating clicks, but the landing page or offer is likely failing to convert those clicks Correct answer.
The ad creative is not resonating, so it should be replaced immediately
The audience targeting is too broad and should be narrowed

Explanation

A high click-through rate indicates the ad and targeting are motivating clicks, so the weak link is likely the landing page experience or the offer itself. Replacing the creative would address a low click-through rate, not a low conversion rate. Impression volume and audience breadth do not explain a click-to-conversion gap.

Question 41Video creative and ad formats

A marketer wants a video ad that can appear as a skippable in-stream ad before YouTube videos and also in YouTube search results. Which Google Ads video campaign subtype is designed for this?

Drive conversions campaign
Video view campaign
Video reach campaign Correct answer.
Audio campaign

Explanation

Video reach campaigns are built around maximizing impressions and reach across formats such as skippable in-stream, in-feed, and Shorts, and they can serve in YouTube search and watch contexts. The other campaign subtypes are optimized for different objectives such as conversions or audio-only inventory.

Question 42Video creative and ad formats

Which video ad format plays before, during, or after other YouTube videos and can be skipped after five seconds?

Bumper ad
Skippable in-stream ad Correct answer.
In-feed video ad
Outstream ad

Explanation

Skippable in-stream ads run before, during, or after YouTube video content and give viewers a skip option after five seconds. This distinguishes them from non-skippable formats and from feed-based discovery formats.

Question 43Video creative and ad formats

What is the maximum length of a bumper ad?

Fifteen seconds
Ten seconds
Five seconds
Six seconds Correct answer.

Explanation

Bumper ads are short, non-skippable ads limited to six seconds, designed to build reach and frequency with brief messages. Longer limits apply to other in-stream formats rather than bumpers.

Question 44Video creative and ad formats

Which creative asset is required for a video ad to run in Google Ads video campaigns?

A Google Merchant Center feed
A YouTube-hosted video Correct answer.
A companion banner image only
A responsive display ad

Explanation

Video campaigns serve a YouTube video, so the creative must be uploaded to a YouTube channel linked to the Google Ads account. Other asset types support or complement the video but cannot replace it.

Question 45Video creative and ad formats

A brand wants its video ad to appear as a thumbnail in YouTube search results and on the YouTube homepage feed. Which format matches this placement?

Non-skippable in-stream ad
Masthead ad
Bumper ad
In-feed video ad Correct answer.

Explanation

In-feed video ads surface as thumbnails in YouTube feeds, search results, and the watch-next area, and they charge on a cost-per-view basis when a user clicks to watch. In-stream and bumper formats instead play within the video player.

Question 46Video creative and ad formats

Which metric reports the number of times viewers watched a video ad to a specified duration or interacted with it, depending on format?

Views Correct answer.
Clicks
Impressions
View rate

Explanation

The Views metric counts video views as defined per format, such as a 30-second watch or a click on an in-feed thumbnail. View rate expresses views as a share of impressions rather than the raw count.

Question 47Video creative and ad formats

Which targeting setting lets an advertiser reach people based on their past interactions with the advertiser's YouTube channel or ads?

Custom intent audiences
Affinity audiences
Detailed demographics
Remarketing audiences Correct answer.

Explanation

Remarketing audiences in video campaigns are built from people who viewed or interacted with the advertiser's videos, channel, or ads. Affinity and custom intent audiences instead describe interests or purchase intent.

Question 48Video creative and ad formats

Which bidding strategy is available for a Video action campaign optimized toward conversions?

Target cost-per-view
Target impression share
Target cost per action Correct answer.
Target cost-per-thousand viewable impressions

Explanation

Video action campaigns can use Target cost per action bidding to pursue conversions or actions at a set cost. Cost-per-view and viewable CPM goals belong to reach-oriented video campaign types.

Question 49Video creative and ad formats

An advertiser wants a single campaign that serves both skippable in-stream ads and in-feed video ads to maximize reach. Which campaign subtype should they choose?

Drive conversions campaign
Demand Gen campaign
Video reach campaign Correct answer.
Video view campaign

Explanation

Video reach campaigns are designed to combine formats such as skippable in-stream and in-feed to maximize impressions and reach efficiently. The other subtypes focus on conversion actions, view volume, or multi-surface demand generation instead of pure reach.

Question 50Video creative and ad formats

A skippable in-stream ad has 200,000 impressions and 50,000 views. What is the view rate?

50 percent
40 percent
4 percent
25 percent Correct answer.

Explanation

View rate equals views divided by impressions, so 50,000 divided by 200,000 is 0.25, or 25 percent. This metric helps assess how well the opening seconds of the creative hold attention.