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You get 75 minutes and need 80% or greater to pass. A timer starts the moment you begin and cannot be paused. If you close your browser or your computer shuts down, the timer expires immediately and you must wait a day before trying again.

You can retake the assessment one day later. Use that day to review the areas you missed rather than immediately re-sitting. The same one-day wait applies if you abandon an attempt mid-way, since an expired timer counts as a used attempt.

One year. Your certification remains valid until the product area certification expires, and you renew by retaking and passing the assessment in that product area. Diarise the expiry date, because after it passes you cannot describe yourself as certified until you pass again.

Multiple choice. Google recommends on-the-job Google Ads experience and familiarity with online advertising concepts and best practices, plus experience managing different campaign types. Questions tend to test applied judgement about Shopping campaigns and product data rather than definitions.

No. Individuals earn certifications; companies earn Partner or Premier Partner status through the Google Partners program. The Shopping ads certification is one of the five that count toward the certifications requirement, but a company does not become a Partner simply by joining the program or because one employee is certified.

It can count toward the requirement, but you may only refer to yourself as certified if you personally passed the assessments. It is not enough for a co-worker to be certified or for your agency to be badged. Note that the Google Ads Professional certifications do not count toward the Partner badge.

Start with the Shopping courses in Skillshop, then practise on a live account. Work through the product feed first, since data quality drives eligibility, then campaign structure and bidding, then reporting and diagnostics. Candidates who have actually fixed disapprovals and feed errors answer scenario questions far more confidently.

Two things: treating the feed as a one-off setup task rather than an ongoing performance lever, and memorising interface steps instead of reasoning about why performance changed. Also common is underestimating time management, since 75 minutes across a broad product area leaves little room to dwell on a single hard question.

Google Ads certifications are available in 22 languages, including English (US) and English (UK), simplified and traditional Chinese, Japanese, Korean, French, German, Spanish, Portuguese and Portuguese (Brazil), among others. You access the assessment through the Skillshop Google Ads Certification page.

Yes. If you do not have one, you must create a Skillshop account to access the Google Ads assessments required to become certified. Google also publishes guidance on linking and unlinking your Google Ads and Skillshop accounts, which is worth checking before you start.