Google AI-Powered Shopping Ads case studies
Google AI-Powered Shopping Ads · Put your knowledge to work in context.
The Shopping ads certification is one of the Google Ads certifications offered through Skillshop. Google describes these as professional accreditations for individuals who demonstrate proficiency in basic and advanced aspects of Google Ads, and this particular one sits inside the product area covering Shopping campaigns. The Google AI-Powered Shopping Ads case studies are 5 cases and about 3,068 words.
1Feed Integrity Blocks Performance Max Recovery at Northline Outdoor
Northline Outdoor sells patio furniture and grills: 4,200 active SKUs, average order value 340, and a 12,000/day Google Ads budget split between one Performance Max campaign and a legacy standard Shopping campaign. Six weeks after shifting 80% of spend to Performance Max, blended ROAS fell from 5.1 to 3.9 while conversion volume stayed flat.
727 words, about 4 min2Asset Group Segmentation Decision at Thread & Loom
Thread & Loom is a direct-to-consumer apparel brand with 2,800 SKUs across women's knitwear, denim, and outerwear. Its single Performance Max campaign spends $6,500/day and produces about 90 conversions per month at blended ROAS 4.4; 60% of conversions come from 8% of SKUs, mostly core denim.
508 words, about 3 min3New Customer Acquisition Reporting Gap at Lumen Skin
Lumen Skin is a subscription skincare brand: 55% of orders come from repeat subscribers, AOV is 72, and the account runs Performance Max with tROAS 500% plus a brand Search campaign. Four weeks after enabling a customer acquisition goal of 800 new customers per month at a 60 target CPA, Google Ads reports 1,340 new customers.
529 words, about 3 min4AI-Generated Product Imagery Governance at Haven & Oak
Haven & Oak sells rugs and accent furniture: 1,500 SKUs, 380 AI-generated lifestyle scenes produced in Product Studio, and 90 virtual try-on images placing rugs in room settings. Legal reviewed a sample and flagged 22 scenes where the rug appears roughly 30% larger relative to the sofa than the listed dimensions allow, plus 15% of generated scenes still show products discontinued last quarter.
555 words, about 3 min5Final URL Expansion and Brand Cannibalization at Copperline Home
Copperline Home has 6,000 SKUs across kitchen, decor, and storage, and runs a single Performance Max campaign with final URL expansion enabled, $9,000/day, tROAS 450%, and no account-level brand exclusions. Over the last 30 days, 28% of clicks landed on non-product pages: blog recipes, store locator, and support articles.
749 words, about 4 min