Google AI-Powered Shopping Ads flashcards
Google AI-Powered Shopping Ads · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Required feed attributes
- Core attributes every Shopping feed needs: id, title, description, link, image_link, availability, price, condition, brand, GTIN or MPN, and Google product category.
- Target ROAS formula
- Target ROAS equals conversion value divided by cost, expressed as a ratio or percentage; set slightly below historical actual ROAS to give the algorithm room to scale.
- Learning period
- The window after a major bid, budget, or targeting change during which automated bidding recalibrates; performance is volatile and should not be judged prematurely.
- Automatic item updates
- A Merchant Center setting that lets Google correct price and availability mismatches between the feed and landing page, reducing disapprovals from stale data.
- Custom labels
- Up to five free-form attributes (0-4) in the feed used for segmentation, reporting, and bid adjustments; they are not shown to shoppers.
- Supplemental feed
- A secondary feed that updates or adds attributes to the primary feed without rebuilding it; useful for seasonal prices, promotions, and corrections.
- Feed rules
- Merchant Center processing rules that transform attributes at ingest, such as appending brand to title or setting availability based on a column.
- Price accuracy policy
- The landing page price must match the feed price at crawl time; persistent mismatches cause item disapprovals and can escalate to account suspension.
- Image policy requirements
- Primary images must show the product clearly on a plain background without watermarks, borders, or promotional text overlays.
- Title length limit
- Shopping titles over 150 characters are truncated; front-load brand, product name, and key attributes to preserve match quality.
- Product disapproval
- An item-level status in Merchant Center that blocks ads for that product; common causes include missing GTIN, price mismatch, and policy violations.
- Account suspension
- A Merchant Center enforcement action that stops all Shopping ads; typically triggered by repeated policy violations or counterfeit or unsafe product listings.
- Merchant Center linking
- Shopping campaigns require the Merchant Center account to be linked to Google Ads; unlinked accounts cannot serve product listings.
- Maximize conversion value
- An automated bidding strategy that optimizes for total conversion value; it can be paired with a Target ROAS to balance volume and efficiency.
- Maximize clicks strategy
- An automated bidding strategy that maximizes clicks within budget; appropriate only for new campaigns without conversion history.
- Conversion value rules
- Rules that adjust reported conversion value by location, audience, or device; they change the signal AI bidding optimizes against.
- New customer acquisition goal
- A campaign setting that values new-customer conversions differently, often requiring a separate, lower ROAS target than returning customers.
- Listing groups
- Product groupings in AI-powered Shopping campaigns used for reporting and exclusion rather than manual bidding.
- Negative keywords in Shopping
- Account- and campaign-level negative keyword lists that block irrelevant queries; AI query matching still respects them for branded and competitor terms.
- Asset generation from feeds
- Google AI creates text and image assets from feed attributes for expanded placements; advertisers can review and remove generated assets.
- Final URL expansion
- A setting that lets ads send traffic to relevant landing pages beyond the feed link; requires landing pages that support the advertised product.
- Product-level reporting
- Google Ads reporting that shows clicks, impressions, and conversions per item, used to find high-impression, low-conversion products for feed edits.
- Impression share lost to budget
- The share of eligible impressions missed because of limited budget; a high value indicates a budget constraint rather than a bidding problem.
- Change history report
- A Google Ads report logging account changes; used to separate algorithmic bidding shifts from feed edits or competitive changes when diagnosing performance.
- GTIN requirement
- Global Trade Item Numbers uniquely identify products; missing GTINs cause disapprovals unless an MPN and brand are supplied instead.
- Google product category
- A taxonomy attribute that classifies the product for Shopping; required and used for eligibility, filtering, and reporting.
- Availability attribute
- A feed attribute (in stock, out of stock, preorder) that must match the landing page; mismatches trigger disapprovals and wasted spend.
- Shipping settings match
- Merchant Center shipping and tax settings must reflect the website; mismatches cause price accuracy disapprovals and account warnings.
- Feed processing time
- Feed updates propagate asynchronously, typically within 24-72 hours; diagnostics confirm whether changes have been processed.
- Budget scaling rule
- Increases above roughly 20% can reset the learning period; scale budgets in 10-20% increments to preserve stable bidding.
- Promotions in Merchant Center
- Sale price and promotion annotations require approval and must match the landing page; they can improve click-through rate during seasonal periods.
- Auction insights metrics
- Competitive visibility metrics showing impression share, overlap rate, and outranking share; used to benchmark Shopping ad presence against competitors.