Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies key terms
Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies · Get comfortable with the vocabulary.
- Tourism
- Related: Tourist, Hospitality
The temporary movement of people away from their usual place of residence for leisure, business or other purposes, and the industries that serve them.
- Tourist
- Related: Tourism, Excursionist
A person who travels outside their normal environment for at least one night and less than a year, for leisure, business or other non-remunerative purposes.
- Hospitality
- Related: Tourism, Guest
The friendly and generous reception and care of guests, and the commercial industry providing accommodation, food, drink and related services to travellers.
- Excursionist
- Related: Tourist, Day Trip
A qualifying visitor who does not stay overnight in the place visited; the distinction depends on overnight status rather than a universal twenty-four-hour minimum.
- Inbound Tourism
- Related: Outbound Tourism, Balance of Payments
Visits to a country by people who are not residents of that country, bringing foreign spending into the local economy.
- Outbound Tourism
- Related: Inbound Tourism, Balance of Payments
Travel by residents of one country to destinations in other countries, representing money leaving the home economy.
- Domestic Tourism
- Related: Inbound Tourism, Seasonality
Travel by residents within their own country, without crossing an international border, often important for sustaining local businesses in low seasons.
- Tourism Multiplier
- Related: Economic Leakage, Direct and Indirect Employment
The number of times money spent by a visitor is re-spent within the local economy as businesses and workers pay others, creating further income.
- Economic Leakage
- Related: Tourism Multiplier, Fair Trade Tourism
Money from tourism that leaves the host destination, for example through imported goods, foreign-owned profits or overseas tour operators, reducing local benefit.
- Occupancy Rate
- Related: Average Daily Rate, Revenue Per Available Room
The percentage of available rooms in an accommodation property that are sold over a given period, a key measure of commercial performance.
- Average Daily Rate
- Related: Occupancy Rate, Revenue Per Available Room
Total room revenue divided by the number of rooms sold, showing the average price actually achieved per occupied room night.
- Revenue Per Available Room
- Related: Occupancy Rate, Average Daily Rate
Room revenue divided by total available rooms, combining price and occupancy into one measure of how well a property sells its capacity.
- Front Office
- Related: Housekeeping, Guest Cycle
The department handling reservations, check-in, check-out, guest enquiries and billing, acting as the main point of contact between guest and property.
- Housekeeping
- Related: Front Office, Room Attendant
The department responsible for cleaning, maintaining and preparing guest rooms and public areas, plus managing linen, supplies and lost property.
- Food Cost Percentage
- Related: Portion Control, Menu Engineering
The cost of food ingredients divided by food sales revenue, expressed as a percentage and used to control kitchen spending and menu pricing.
- Portion Control
- Related: Food Cost Percentage, Stock Rotation
Serving a standard measured amount of each food item so that costs stay predictable, quality is consistent and waste is reduced.
- Stock Rotation
- Related: Portion Control, Food Cost Percentage
A system of using older stock before newer stock, commonly first in first out, so that products are sold before they spoil.
- Guest Cycle
- Related: Front Office, Service Recovery
The stages a guest passes through with a property: pre-arrival, arrival, stay and departure, each with its own service and record-keeping needs.
- Service Recovery
- Related: Guest Cycle, Complaint Handling
The action taken to fix a service failure and restore guest satisfaction, such as apologising, correcting the problem and offering fair compensation.
- Complaint Handling
- Related: Service Recovery, Guest Feedback
The structured process of listening to a guest's complaint, investigating it, resolving it promptly and recording it so the problem is not repeated.
- Guest Feedback
- Related: Complaint Handling, Service Recovery
Comments, ratings and reviews given by guests about their experience, used to measure satisfaction and improve service quality.
- Sustainable Tourism
- Related: Carrying Capacity, Ecotourism
Tourism that meets present visitor and host needs while protecting the environment, culture and economy for future generations.
- Carrying Capacity
- Related: Sustainable Tourism, Visitor Management
The maximum number of visitors a site can absorb without unacceptable damage to the environment, the local community or the quality of the visitor experience.
- Ecotourism
- Related: Sustainable Tourism, Cultural Heritage
Responsible travel to natural areas that conserves the environment, supports local people and includes interpretation and education for visitors.
- Cultural Heritage
- Related: Ecotourism, Tour Guide
The traditions, language, crafts, music, buildings and sites inherited from earlier generations that give a destination its identity and attract visitors.
- Visitor Management
- Related: Carrying Capacity, Sustainable Tourism
Techniques used to control visitor numbers, movement and behaviour at a site, such as timed entry, zoning, signage and guided routes.
- Market Segmentation
- Related: Target Market, Marketing Mix
Dividing potential customers into groups sharing similar needs or characteristics, so that products and promotion can be aimed effectively at each group.
- Target Market
- Related: Market Segmentation, Marketing Mix
The specific group of customers a business decides to serve and direct its products, pricing and promotion towards.
- Marketing Mix
- Related: Target Market, Pricing Strategy
The combination of product, price, place and promotion, often extended with people, process and physical evidence, used to meet customer needs profitably.
- Pricing Strategy
- Related: Marketing Mix, Markup
The method a business uses to set prices, such as cost-plus, competitor-based or seasonal pricing, to attract customers and earn a profit.