Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies study materials
Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies study resources

Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies key terms

Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies · Get comfortable with the vocabulary.

Tourism

The temporary movement of people away from their usual place of residence for leisure, business or other purposes, and the industries that serve them.

Related: Tourist, Hospitality
Tourist

A person who travels outside their normal environment for at least one night and less than a year, for leisure, business or other non-remunerative purposes.

Related: Tourism, Excursionist
Hospitality

The friendly and generous reception and care of guests, and the commercial industry providing accommodation, food, drink and related services to travellers.

Related: Tourism, Guest
Excursionist

A qualifying visitor who does not stay overnight in the place visited; the distinction depends on overnight status rather than a universal twenty-four-hour minimum.

Related: Tourist, Day Trip
Inbound Tourism

Visits to a country by people who are not residents of that country, bringing foreign spending into the local economy.

Related: Outbound Tourism, Balance of Payments
Outbound Tourism

Travel by residents of one country to destinations in other countries, representing money leaving the home economy.

Related: Inbound Tourism, Balance of Payments
Domestic Tourism

Travel by residents within their own country, without crossing an international border, often important for sustaining local businesses in low seasons.

Related: Inbound Tourism, Seasonality
Tourism Multiplier

The number of times money spent by a visitor is re-spent within the local economy as businesses and workers pay others, creating further income.

Related: Economic Leakage, Direct and Indirect Employment
Economic Leakage

Money from tourism that leaves the host destination, for example through imported goods, foreign-owned profits or overseas tour operators, reducing local benefit.

Related: Tourism Multiplier, Fair Trade Tourism
Occupancy Rate

The percentage of available rooms in an accommodation property that are sold over a given period, a key measure of commercial performance.

Related: Average Daily Rate, Revenue Per Available Room
Average Daily Rate

Total room revenue divided by the number of rooms sold, showing the average price actually achieved per occupied room night.

Related: Occupancy Rate, Revenue Per Available Room
Revenue Per Available Room

Room revenue divided by total available rooms, combining price and occupancy into one measure of how well a property sells its capacity.

Related: Occupancy Rate, Average Daily Rate
Front Office

The department handling reservations, check-in, check-out, guest enquiries and billing, acting as the main point of contact between guest and property.

Related: Housekeeping, Guest Cycle
Housekeeping

The department responsible for cleaning, maintaining and preparing guest rooms and public areas, plus managing linen, supplies and lost property.

Related: Front Office, Room Attendant
Food Cost Percentage

The cost of food ingredients divided by food sales revenue, expressed as a percentage and used to control kitchen spending and menu pricing.

Related: Portion Control, Menu Engineering
Portion Control

Serving a standard measured amount of each food item so that costs stay predictable, quality is consistent and waste is reduced.

Related: Food Cost Percentage, Stock Rotation
Stock Rotation

A system of using older stock before newer stock, commonly first in first out, so that products are sold before they spoil.

Related: Portion Control, Food Cost Percentage
Guest Cycle

The stages a guest passes through with a property: pre-arrival, arrival, stay and departure, each with its own service and record-keeping needs.

Related: Front Office, Service Recovery
Service Recovery

The action taken to fix a service failure and restore guest satisfaction, such as apologising, correcting the problem and offering fair compensation.

Related: Guest Cycle, Complaint Handling
Complaint Handling

The structured process of listening to a guest's complaint, investigating it, resolving it promptly and recording it so the problem is not repeated.

Related: Service Recovery, Guest Feedback
Guest Feedback

Comments, ratings and reviews given by guests about their experience, used to measure satisfaction and improve service quality.

Related: Complaint Handling, Service Recovery
Sustainable Tourism

Tourism that meets present visitor and host needs while protecting the environment, culture and economy for future generations.

Related: Carrying Capacity, Ecotourism
Carrying Capacity

The maximum number of visitors a site can absorb without unacceptable damage to the environment, the local community or the quality of the visitor experience.

Related: Sustainable Tourism, Visitor Management
Ecotourism

Responsible travel to natural areas that conserves the environment, supports local people and includes interpretation and education for visitors.

Related: Sustainable Tourism, Cultural Heritage
Cultural Heritage

The traditions, language, crafts, music, buildings and sites inherited from earlier generations that give a destination its identity and attract visitors.

Related: Ecotourism, Tour Guide
Visitor Management

Techniques used to control visitor numbers, movement and behaviour at a site, such as timed entry, zoning, signage and guided routes.

Related: Carrying Capacity, Sustainable Tourism
Market Segmentation

Dividing potential customers into groups sharing similar needs or characteristics, so that products and promotion can be aimed effectively at each group.

Related: Target Market, Marketing Mix
Target Market

The specific group of customers a business decides to serve and direct its products, pricing and promotion towards.

Related: Market Segmentation, Marketing Mix
Marketing Mix

The combination of product, price, place and promotion, often extended with people, process and physical evidence, used to meet customer needs profitably.

Related: Target Market, Pricing Strategy
Pricing Strategy

The method a business uses to set prices, such as cost-plus, competitor-based or seasonal pricing, to attract customers and earn a profit.

Related: Marketing Mix, Markup