Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies study guide
Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies · Work through your exam, one topic at a time.
This independent study page provides practice for Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies. Its editorial learning areas include Introduction To Tourism; Introduction To Hospitality; Destination Geography; Customer Relations And Services; Trends And Issues; Marketing In Tourism And Hospitality. The Hong Kong Diploma of Secondary Education Tourism and Hospitality Studies study guide has 6 sections and about 2,406 words.
01Introduction to Hospitality and Tourism
Hospitality and tourism covers every business that serves people away from home: hotels and guest houses, restaurants and bars, tour operators, transport providers, attractions, and the public agencies that promote and regulate them. Study the interdependent sectors of the visitor economy, including accommodation, food and beverage, transport, attractions and events, and travel trade.
438 words, about 2 min02Hospitality Operations: Accommodation and Food & Beverage
Learn the rooms division : front office (reservations, check-in, concierge, cashiering), housekeeping (cleaning, linen, laundry, maintenance reporting) and security. Know room types (single, double, twin, suite, connecting), rate structures (rack rate, corporate rate, group rate, seasonal rate), and key performance measures: occupancy percentage , average daily rate (ADR) and revenue per available room (RevPAR) .
388 words, about 2 min03Customer Service and Guest Relations
Understand that guests judge service against their expectations , formed by price, reputation, past experience and word of mouth. Know the service gap idea: a gap between what the guest expects and what they perceive they received.
395 words, about 2 min04Sustainable and Responsible Tourism
Sustainability in tourism rests on three pillars: environmental , social/cultural and economic . Learn the impacts of each.
374 words, about 2 min05Marketing, Promotion and Entrepreneurship
Understand the marketing mix for services: product, price, place, promotion, people, process and physical evidence (the 7Ps). Know the market segmentation bases: geographic, demographic, psychographic and behavioural: and the idea of a target market and a unique selling point (USP) .
386 words, about 2 min06Destination geography: places, access and evidence
Destination geography explains how location, physical features, human activities and access combine to shape a visitor experience. A list of famous landmarks is only a starting point.
425 words, about 2 min