An advertisement with two different area measures
A fictional Hong Kong estate agency receives a vendor brochure showing one area figure and a separate property information sheet showing a smaller figure described as saleable area. A salesperson is asked to publish the larger number without any label because the resulting advertisement would look more attractive. The underlying measurement documents have not been reconciled and the vendor says that other advertisements used similar wording. A prospective purchaser specifically asks what space the number describes. No actual statutory area formula, penalty or current advertising form is supplied. Students must identify the unresolved representation, explain why the vendor preference does not prove its accuracy and propose a factual verification process appropriate to the different measurement bases before publication.
1. What should be verified?
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Identify the basis, source and meaning of each area figure and resolve the difference before making a representation. Do not silently describe a different measure as saleable area.
2. Why is a similar advertisement insufficient?
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A repeated claim is not evidence of the correct measure. The salesperson should obtain relevant supporting information and explain any unresolved limitation rather than amplify it.