HubSpot Digital Marketing case studies
HubSpot Digital Marketing · Put your knowledge to work in context.
The HubSpot Academy Digital Marketing Certification is a free, self-paced online course and assessment offered through HubSpot Academy. The course page describes it as a "FREE Certification Course" that teaches a human-centered, inbound-first digital marketing strategy, and it is aimed at small business owners seeking an introduction to digital marketing and growth strategy, marketing managers who want to sharpen skills in advertising, SEO, social media and related areas, and individuals who simply want certification in digital marketing essentials. The HubSpot Digital Marketing case studies are 5 cases and about 3,891 words.
1Duplicate Contacts, Conflicting Consent, and a Product Launch Deadline
Northwind Analytics is a B2B SaaS company with 46,000 HubSpot contacts and a two-way Salesforce sync. Marketing forms create contacts with lifecycle stage Lead, while account executives import outreach lists that set stage Opportunity.
782 words, about 4 min2Deliverability Crisis at a Coffee Subscription Brand
Roast & Rally is a DTC coffee subscription with 82,000 active marketing contacts and 21,000 contacts that have not opened or clicked in 18 months. Over the last quarter, average open rate fell from 24% to 11%, click rate from 1.8% to 0.5%, bounce rate rose to 4.2%, and spam complaints reached 0.19%.
775 words, about 4 min3Post-Migration Organic Traffic Loss for a Multi-Location HVAC Company
Cascade Comfort is a regional HVAC company with seven locations and a 12-year-old website. Three months ago, it moved from cascadcomfort.com to cascadecomfort.com and redesigned the site.
788 words, about 4 min4Reconciling Three Different Lead and Pipeline Numbers
LedgerLoop sells accounting automation to mid-market firms. In Q3, it ran LinkedIn lead-gen ads, Google Search, four webinars, and a partner newsletter.
759 words, about 4 min5Low Lead Quality Despite High Lead Volume
Meridian PM sells professional project-management training to operations leaders. Its main lead magnet is a 12-page guide, supported by monthly webinars and a demo request form.
787 words, about 4 min