HubSpot Digital Marketing study plan

Define inbound marketing methodology in your own words and map each of its four stages to a HubSpot tool you will use

Build a contact database in a free HubSpot sandbox account with at least 25 test contacts, including custom properties for lifecycle stage and lead source

Configure lifecycle stage rules and explain how a contact moves from subscriber to marketing qualified lead

Deduplicate and merge contacts, then document the merge criteria you applied

Create three static and two active contact lists using property-based and event-based filters

Build a simple dashboard that reports contacts created by source over the last 30 days

Calculate a contact-to-lead conversion rate from sample data and interpret what the number tells you

Explain the difference between attribution touchpoints and lifecycle reporting in your own notes

Draft a content pillar with three cluster topics and match each to a buyer journey stage

Write one blog post outline with a target keyword, search intent, and internal link plan

Design a lead magnet concept and write the landing page copy including headline, value proposition, and form fields

Set up a form with progressive profiling logic and explain when you would use it

Build a lead scoring model with at least four behavioral and two demographic attributes and assign point values

Create a workflow that enrolls new leads into a nurture sequence and sets internal notification rules

Write a three-email nurture sequence with distinct goals per email and clear calls to action

Define lead qualification criteria and document when a lead should be disqualified or recycled

Segment an email list into at least three audiences and justify each segment's messaging angle

Draft a full campaign: subject line variants, preview text, body copy, and a plain-text version

Set up an A/B test on subject line and define the success metric and sample size assumption

Identify the email metrics that matter at each funnel stage and explain why open rate alone is misleading

Perform keyword research for one topic and classify ten keywords by intent and difficulty

Write on-page optimization recommendations for one page covering title tag, meta description, headings, and URL

Audit three pages for internal linking opportunities and record the anchor text you would use

Explain how technical factors such as page speed and mobile rendering affect crawl and ranking

Build a one-month social content calendar across two platforms with post formats matched to each platform's strengths

Write three social posts adapted from one blog asset and note what changed between versions

Define social metrics that map to awareness, engagement, and conversion, and pick one primary metric per stage

Explain how social distribution feeds the inbound flywheel and where it fits in the buyer journey

Build an end-to-end funnel report connecting traffic source, contacts created, leads, and customers

Review all prior deliverables and correct at least five gaps or errors you find

Complete two timed practice sets of mixed-domain questions and log every missed concept

Write a one-page summary of the weakest three concepts and the specific corrective action for each