HubSpot Email Marketing case studies
HubSpot Email Marketing · Put your knowledge to work in context.
The HubSpot Email Marketing certification is a HubSpot Academy credential for marketers who want to strengthen email marketing skills in order to drive conversions effectively. It sits within HubSpot's free Academy course and certification catalog, alongside other product and marketing credentials, and is delivered in English with the Academy site also offering Japanese, German, Spanish, Portuguese, and French language options. Candidates typically come from marketing, demand generation, lifecycle, and CRM roles, plus freelancers and agency staff who build or review email programs for clients. The exam is expected to test practical judgment across the email lifecycle: setting goals and strategy, segmenting contacts and managing lists, writing and personalizing content, design, deliverability, and compliance, and reading performance metrics to optimize future sends. The HubSpot Email Marketing case studies are 5 cases and about 2,323 words.
1Trial Onboarding Goals at a 1,200-Signup SaaS
A 40-person B2B SaaS company gets 1,200 free-trial signups a month. Its only email program is a weekly newsletter to all 26,000 contacts; it averages a 22% open rate and 1.1% click rate.
476 words, about 2 min2Re-engaging an 85,000-Contact Retail List
An online home-goods retailer has 85,000 marketable contacts in HubSpot. About 22,000 came from a co-registration partner 24 months ago; 38% of the full list has not opened an email in 180 days.
473 words, about 2 min3Personalization Beyond First Name at a Meal-Kit Brand
A meal-kit subscription business emails 60,000 active subscribers a weekly menu email. The only personalization is 'Hi {{contact.firstname}}' in the greeting; 4% of contacts lack a first name.
480 words, about 2 min4Deliverability Crisis at a Consulting Firm
A consulting firm sends a monthly newsletter through HubSpot to 24,000 contacts. Most addresses were scraped from LinkedIn or collected at conferences without an opt-in checkbox.
435 words, about 2 min5A/B Test Shows Open-Rate Lift but No Revenue Lift
A B2B software company sells a $99/month tool. It ran a subject-line A/B test on a monthly newsletter to 10,000 contacts, split evenly.
459 words, about 2 min