HubSpot Email Marketing study guide
HubSpot Email Marketing · Work through your exam, one topic at a time.
The HubSpot Email Marketing certification is a HubSpot Academy credential for marketers who want to strengthen email marketing skills in order to drive conversions effectively. It sits within HubSpot's free Academy course and certification catalog, alongside other product and marketing credentials, and is delivered in English with the Academy site also offering Japanese, German, Spanish, Portuguese, and French language options. The HubSpot Email Marketing study guide has 5 sections and about 1,598 words.
01Email Marketing Strategy and Goal Setting
This domain tests whether you can turn a business objective into a measurable email plan before touching the editor. Strategy work starts with audience, offer, lifecycle stage, and a KPI the email can actually influence.
330 words, about 2 min02Contact Segmentation and List Management
This domain tests list mechanics and the judgment to use them: active versus static lists, property-based criteria, consent, suppression, and hygiene. An active list recalculates as contact data changes; a static list is a snapshot.
322 words, about 2 min03Email Content Creation and Personalization
This domain tests whether the message earns attention and action: subject lines, preview text, body structure, CTAs, personalization tokens, smart content, and disciplined testing. Subject line and preview text are one unit.
328 words, about 2 min04Email Design, Deliverability, and Compliance
This domain tests the technical and legal envelope around a send: rendering, authentication, sender reputation, consent, and unsubscribe requirements. Design for clients: responsive layout, roughly 600px max width, alt text on images, strong contrast, bulletproof buttons, and a visible unsubscribe plus physical address in the footer.
300 words, about 2 min05Email Performance Measurement and Optimization
This domain tests metric literacy and the ability to diagnose where an email program is leaking performance, then fix the right stage. Use delivered as the denominator, not sent.
318 words, about 2 min