HubSpot Social Media Marketing Certification
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ExploreAbout this exam
The HubSpot Social Media Marketing course was a self-paced HubSpot Academy training track that prepared learners to plan, publish, and measure organic social media for a business. Its associated certification was aimed at marketers, social media coordinators, content creators, and small-business owners who manage brand channels themselves, as well as agencies onboarding junior staff. The curriculum covered building a social media strategy tied to business goals, choosing platforms and audiences, creating and curating content, growing and engaging a community, running organic campaigns, and reporting results with meaningful metrics rather than vanity numbers. Preparation normally meant working through the lessons in order, taking notes on frameworks, and applying them to a real or hypothetical brand so that quiz questions felt concrete rather than abstract. Importantly, HubSpot Academy has retired this course: the course page now states that the Social Media Marketing course has been retired so learners always have access to the most relevant and valuable training, and it directs visitors to explore all courses instead. Because the page no longer publishes exam logistics, this page does not state a question count, time limit, passing score, fee, retake policy, or validity period; those details are unconfirmed and should be verified with HubSpot Academy directly before you plan around them. Candidates seeking current social media training should browse HubSpot Academy's active course catalog for the closest replacement.
What you'll study
About HubSpot Social Media Marketing Certification preparation
Is the HubSpot Social Media Marketing certification still available?
No. The official course page now displays the heading "This HubSpot Academy course has been retired" and explains that the Social Media Marketing course was retired so learners always have access to the most relevant and valuable training. The page no longer offers the course content or exam, and it points visitors to the broader course catalog instead.
How many questions are on the exam, and how long do I get?
The source page does not state a question count or a time limit, and those details are not published there anymore. Because the course is retired, any figure you see elsewhere may be outdated. Treat question count and duration as unconfirmed and check with HubSpot Academy directly if you need them.
What score do I need to pass, and does the certification expire?
The retired course page does not list a passing score or a validity period. HubSpot Academy certifications have historically varied on both points, so do not assume a specific percentage or renewal window. Since the source is silent, verify any passing threshold or expiration rule with HubSpot Academy before relying on it.
What did the course cover, and who was it designed for?
It was a self-paced social media marketing track for marketers, social media coordinators, content creators, and business owners who manage brand channels. Typical ground covered included tying social strategy to business goals, selecting platforms and audiences, content creation and curation, community engagement, organic campaigns, and reporting meaningful metrics instead of vanity numbers.
How should I prepare if I want to build these skills today?
Work through an active HubSpot Academy course in the catalog, take structured notes on each framework, and apply every lesson to a real brand you manage. Practice writing posts, planning a content calendar, and building a simple performance report. Applying concepts to live channels builds the judgment that quiz questions tend to test.
Are there prerequisites or a required study order?
The source does not list prerequisites, and no official study order is published now that the course is retired. A sensible self-directed order is strategy and goal setting first, then audience and platform selection, then content and engagement, and finally measurement. Starting with strategy prevents you from learning tactics without knowing what they are meant to achieve.
Why do candidates commonly fail social media marketing exams?
Common mistakes include memorizing platform features instead of strategy, confusing vanity metrics with business outcomes, and ignoring the difference between organic and paid social. Another frequent error is skimming lessons and guessing on scenario questions. Reading each question carefully and reasoning from the stated business goal usually resolves ambiguous-sounding options.
Can I retake the exam, and is there a fee?
The retired course page states neither a retake policy nor a fee, so both are unconfirmed. HubSpot Academy has historically offered free training, but do not carry an older policy forward as fact. If a fee or retake rule matters for your plans, confirm it directly with HubSpot Academy.
What should I do instead now that this course is retired?
Use the "Explore all courses" link on the retired course page to browse HubSpot Academy's current catalog, including certifications, and pick an active social media or marketing course that matches your role. Check each course page for its own format, requirements, and exam details, since those are published per course rather than on the retired page.