I85PREP
⌘ K
HubSpot Social Media Marketing Certification study materials
HubSpot Social Media Marketing Certification study resources

HubSpot Social Media Marketing Certification practice questions

One question at a time. Build your HubSpot Social Media Marketing Certification understanding.

First 50 of 200 questions. Each one lists the choices, the correct answer, and an explanation. The checker at the top of this page saves progress in this browser when it is available.

Continue in the practice tool above to load more questions, 50 at a time.

Question 1Social Media Marketing

In HubSpot's social publishing workflow, what is the primary purpose of the social content calendar?

  1. To store raw lead records captured by landing pages
  2. To manage support ticket routing rules
  3. To plan and schedule posts across connected channels in advance Correct answer.
  4. To measure email deliverability rates by domain

Explanation

The social content calendar in HubSpot is the planning surface where you compose, queue, and schedule posts across connected social accounts. It gives a visual view of what publishes when, so campaigns stay coordinated across channels.

Question 2Social Media Marketing

A marketer connects a company LinkedIn page to HubSpot. Which capability does this connection unlock?

  1. Approving connection requests on behalf of employees
  2. Automatic generation of invoice records
  3. Publishing and scheduling posts directly to that page Correct answer.
  4. Editing the page's employee headcount field

Explanation

Connecting a social account authorizes HubSpot to publish scheduled and immediate posts to that account and to pull back post performance data. It does not grant administrative control over unrelated page settings or personal networking actions.

Question 3Social Media Marketing

Which metric best indicates how many people actually saw a social post in their feed?

  1. Impressions Correct answer.
  2. Clicks
  3. Engagements
  4. Follower growth

Explanation

Impressions count the number of times a post was displayed, which is the closest standard proxy for how many feed views it received. Clicks and engagements measure actions taken, while follower growth measures audience size change.

Question 4Social Media Marketing

What does a social listening stream in HubSpot primarily help a team do?

  1. Replace the need for a CRM contact database
  2. Monitor mentions of chosen keywords and brand terms across social channels Correct answer.
  3. Generate ad creative variations using AI
  4. Automatically delete negative comments from connected pages

Explanation

Social monitoring streams track specified keywords, brand names, and phrases so teams can find relevant conversations and respond. They surface mentions rather than moderate or remove content automatically.

Question 5Social Media Marketing

Why does HubSpot recommend including a trackable link in a social post rather than a plain URL?

  1. Trackable links shorten the character count of the post
  2. Plain URLs cannot be scheduled in advance
  3. Trackable links attribute clicks and conversions back to the campaign Correct answer.
  4. Plain URLs are blocked by all social networks

Explanation

Trackable links carry campaign parameters so clicks and downstream conversions can be attributed to the specific social post and campaign. This closes the loop between social activity and reported results in HubSpot.

Question 6Social Media Marketing

A team wants one report showing how social posts contributed to new contacts this month. Which HubSpot concept ties the post to those contacts?

  1. The post's character count
  2. The campaign the post is associated with Correct answer.
  3. The follower count of the page
  4. The social network's algorithm

Explanation

Campaigns group marketing assets so their combined impact on contacts and deals can be reported together. Associating social posts with a campaign lets you attribute resulting contacts to that effort.

Question 7Social Media Marketing

Which practice most improves the accessibility of a social post that includes an image?

  1. Increasing the image file size
  2. Posting the same image repeatedly
  3. Removing all text from the accompanying caption
  4. Adding descriptive alt text to the image Correct answer.

Explanation

Alt text provides a text description that screen readers can announce, making visual content usable for people with visual impairments. HubSpot lets you set alt text when composing image posts.

Question 8Social Media Marketing

What is the main benefit of repurposing a high-performing blog post into a series of social updates?

  1. It removes the need to ever update the original article
  2. It guarantees the post will rank higher in search
  3. It extends the reach of existing content across social channels with less new production effort Correct answer.
  4. It automatically creates new backlinks to the blog

Explanation

Repurposing extracts additional value from content that already performs, spreading its key points to social audiences without building something new from scratch. It complements rather than replaces updating the source article.

Question 9Social Media Marketing

A B2B marketer's LinkedIn posts get strong engagement but few form submissions. Which adjustment best aligns social effort with lead generation?

  1. Add a clear call-to-action linking to a relevant gated offer Correct answer.
  2. Switch entirely to posting only company holiday greetings
  3. Remove all links to keep users on the platform
  4. Post more frequently with the same generic message

Explanation

Engagement shows the audience is paying attention, but conversion requires a next step. Pairing posts with a relevant gated offer and a clear CTA gives interested viewers a path to become contacts.

Question 10Social Media Marketing

A social manager wants to test whether question-based captions outperform statement-based captions. What should remain constant to make the comparison valid?

  1. The platform used for each variant
  2. The caption style being tested
  3. The number of hashtags used
  4. The posting time, audience, and offer linked in the post Correct answer.

Explanation

A valid test changes only the variable under study, so timing, audience, and the linked offer must be held steady across variants. Otherwise differences in results cannot be attributed to caption style.

Question 11Social Media Marketing

A company's social posts drive traffic, but analytics show high bounce rates on the linked landing page. What is the most likely diagnosis?

  1. There is a mismatch between the post's promise and the landing page content Correct answer.
  2. The social channel has too many followers
  3. The landing page has too few form fields
  4. The social posts are being published too often

Explanation

When visitors arrive from social and immediately leave, the usual cause is a disconnect between what the post promised and what the page delivers. Aligning the message and offer on both sides reduces bounce.

Question 12Social Media Marketing

How should a brand respond to a public social complaint that contains a customer's account number?

  1. Reply publicly with the full account details to show transparency
  2. Acknowledge publicly and move the detailed conversation to a private channel Correct answer.
  3. Delete the customer's comment and block the account
  4. Ignore the complaint until the customer deletes it

Explanation

Public acknowledgment shows responsiveness, while sensitive account details should be handled privately to protect the customer. Moving to a private channel resolves the issue without exposing personal data.

Question 13Social Media Marketing

A marketer schedules a promotional post to publish during a national holiday, unaware of the context. Which planning safeguard best prevents this misstep?

  1. Disabling all reporting for the month
  2. Shortening the caption to under 50 characters
  3. Reviewing the content calendar against a list of relevant dates and observances Correct answer.
  4. Increasing the post's budget after publishing

Explanation

Checking the calendar against holidays, observances, and sensitive dates catches posts that could seem tone-deaf before they publish. This is a planning control rather than a post-publication fix.

Question 14Social Media Marketing

Which approach best segments a social audience for more relevant messaging within HubSpot?

  1. Relying only on the platform's default audience settings
  2. Randomly assigning contacts to message variants
  3. Grouping contacts by attributes such as industry or lifecycle stage Correct answer.
  4. Sending identical posts to every follower regardless of interest

Explanation

Segmenting by contact attributes lets you tailor messages to what different groups care about, improving relevance and engagement. HubSpot lists and segments make these groupings reusable across campaigns.

Question 15Social Media Marketing

A team notices organic reach declining on a channel. Which response is most consistent with sound social strategy?

  1. Diversify formats and lean on engagement-driving content while measuring results Correct answer.
  2. Double the posting frequency without changing content
  3. Assume the platform is broken and stop posting
  4. Buy followers to inflate the audience number

Explanation

Declining organic reach is common as algorithms and competition change, so the practical response is to test formats and content that earn interaction while tracking outcomes. Buying followers or blindly increasing volume does not create genuine reach.

Question 16Social Media Marketing

What does a UTM parameter set on a social post link enable in HubSpot reporting?

  1. It prevents the post from being shared
  2. It identifies the source, medium, and campaign of the traffic Correct answer.
  3. It encrypts the link for security
  4. It automatically creates a new contact record

Explanation

UTM parameters tag a URL with source, medium, and campaign values so sessions can be attributed to the specific social effort. HubSpot reads these tags to group traffic and conversions by campaign.

Question 17Social Media Marketing

A brand receives a wave of negative comments after a controversial ad. Which combination best reflects a measured response?

  1. Publish more of the same ad to show confidence
  2. Respond promptly with a consistent statement and pause scheduled promotional posts Correct answer.
  3. Argue with individual commenters until they concede
  4. Delete every negative comment and disable replies

Explanation

A coordinated statement addresses the concern, and pausing scheduled promotions avoids appearing tone-deaf during the backlash. Arguing, mass deletion, or repeating the ad tends to intensify criticism.

Question 18Social Media Marketing

Which content format is generally best suited to demonstrating a step-by-step product workflow on social?

  1. A text-only quote graphic
  2. A single static logo image
  3. A holiday greeting card
  4. A short screen-recorded video walkthrough Correct answer.

Explanation

A short screen recording shows the actual steps in sequence, which communicates a workflow more clearly than static or text-only assets. Video also tends to hold attention on social feeds.

Question 19Social Media Marketing

A marketer wants to know which social channel produces the highest quality leads, not just the most clicks. Which measure is most appropriate?

  1. Total impressions per channel
  2. Click-through rate per channel
  3. Follower count per channel
  4. Conversion rate from social session to qualified lead by channel Correct answer.

Explanation

Lead quality is about how many arriving visitors become qualified contacts, so the conversion rate from social session to qualified lead by channel is the most direct indicator. Clicks and impressions measure volume, not quality.

Question 20Social Media Marketing

What is the most defensible reason to keep a consistent brand voice across social channels?

  1. It builds recognition and trust so audiences know who is speaking Correct answer.
  2. It automatically increases follower counts
  3. It guarantees viral reach on every platform
  4. It removes the need to adapt tone to each platform

Explanation

A recognizable voice helps audiences identify and trust the brand across contexts, which supports relationship building over time. Consistency does not guarantee virality or remove the need to adapt format and tone per platform.

Question 21Social Media Marketing

A team publishes the same message to LinkedIn, X, and Instagram at the same moment every day. Which critique is most analytically sound?

  1. It relies on video when text would perform better
  2. It publishes too rarely to build any awareness
  3. It uses too few channels to matter
  4. It ignores platform-specific norms and audience expectations across channels Correct answer.

Explanation

Each platform has its own format conventions, audience mindset, and optimal cadence, so identical simultaneous posting often underperforms tailored content. The critique is about fit, not about the number of channels or frequency.

Question 22Social Media Marketing

A social campaign has strong engagement but the CRM shows no corresponding increase in deals. Which explanation is most plausible?

  1. Engagement metrics are always inaccurate
  2. Deals are unrelated to marketing activity
  3. The campaign lacks a path from social interaction to a trackable conversion Correct answer.
  4. The social channel has too few impressions

Explanation

Engagement without deals usually means the campaign never connected interest to a measurable next step, such as a tracked offer or a campaign association that ties contacts to deals. The gap is attribution and conversion design, not metric accuracy.

Question 23Social Media Marketing

A brand plans to enter a sensitive cultural conversation trending on social. Which decision framework is most rigorous?

  1. Assess relevance to the brand, credibility to speak, and potential harm before engaging Correct answer.
  2. Wait for a competitor to post first and copy their message
  3. Post a generic meme to appear current without taking a position
  4. Join immediately because any visibility is beneficial

Explanation

A disciplined framework weighs whether the topic connects to the brand's purpose, whether the brand has standing to speak, and what harm could follow. This prevents opportunistic or tone-deaf participation.

Question 24Social Media Marketing

A team wants to prove social's contribution to revenue without overstating causation. Which approach is most defensible?

  1. Attribute every deal to the most recent social click
  2. Claim all revenue in months with high posting volume as social-driven
  3. Compare conversion rates for contacts touched by social campaigns against a comparable untouched group Correct answer.
  4. Report only impressions as proof of revenue impact

Explanation

Comparing a social-touched group with a comparable group isolates the incremental effect and avoids crediting social for outcomes that would have happened anyway. Simple correlation with posting volume or last-click attribution overstates causation.

Question 25Social Media Marketing

A global brand localizes social content per region. Which practice best balances consistency with local relevance?

  1. Translate captions word for word without adjusting cultural references
  2. Let each region invent its own brand identity from scratch
  3. Centralize a fixed global message and forbid regional adaptation
  4. Provide brand guidelines and core messaging while letting regions adapt tone and examples Correct answer.

Explanation

Shared guidelines and core messaging preserve brand coherence, while regional teams adapt tone, examples, and references to local culture. This balances recognition with relevance better than rigid uniformity or full decentralization.

Question 26Social Media Marketing

In HubSpot's social tool, what is the primary purpose of a social post's 'campaign' association?

  1. To automatically translate post copy into every connected account's local language
  2. To convert a published post into an email newsletter automatically
  3. To restrict who on the team may publish to a specific connected account
  4. To group related social posts and their resulting contacts, deals, and revenue under one trackable initiative Correct answer.

Explanation

Campaigns in HubSpot are containers that let you attribute assets and their outcomes to a single initiative. Associating social posts with a campaign lets you report on the contacts, deals, and revenue generated by that social effort alongside other channels. Without the association, social results sit apart from the rest of the funnel.

Question 27Social Media Marketing

A marketer wants to schedule the same announcement across several connected social accounts at different times suited to each audience. Which HubSpot capability supports this?

  1. Publishing once and relying on each network to redistribute it later
  2. Duplicating the entire portal for each social network
  3. Disabling the publishing calendar and posting manually only
  4. Creating one post and setting a separate scheduled publish time per network Correct answer.

Explanation

HubSpot's social composer lets you draft once and then configure per-network scheduling, so each channel receives the post at the time you choose. This respects audience time-zone and platform behavior differences. Manual posting or a single blast time defeats the purpose of scheduling.

Question 28Social Media Marketing

Which metric in HubSpot social reporting most directly reflects whether an audience is interacting with a post rather than merely seeing it?

  1. Engagements such as reactions, comments, and shares Correct answer.
  2. Number of posts published
  3. Impressions
  4. Follower count growth

Explanation

Engagements capture active audience responses like reactions, comments, and shares, which indicate interaction. Impressions measure delivery, not response. Follower growth and publishing volume describe account scale and activity rather than per-post interaction.

Question 29Social Media Marketing

A social team wants to draft and get approval on posts before anything goes live. Which HubSpot workflow element makes this possible?

  1. Removing all connected accounts until launch
  2. Drafting posts and assigning them for review before scheduling Correct answer.
  3. Publishing immediately and editing afterward
  4. Turning off the publishing calendar

Explanation

HubSpot supports drafting social posts and routing them for internal review prior to scheduling, which keeps unapproved copy from going live. Publish-then-edit exposes the audience to unreviewed content. Disabling accounts or the calendar does not create an approval step.

Question 30Social Media Marketing

What does connecting a social account to HubSpot primarily enable beyond publishing?

  1. Guaranteeing higher organic reach on that network
  2. Replacing the need for a content calendar
  3. Automatically generating hashtags for every post
  4. Tracking clicks from social posts and tying resulting contacts back to the source Correct answer.

Explanation

Connecting accounts lets HubSpot publish and also capture engagement and click data, so visitors who arrive from social can be associated with the originating post and campaign. That linkage is what makes social-to-contact attribution possible. Reach, calendars, and hashtag generation are not guaranteed outcomes of connecting an account.

Question 31Social Media Marketing

A marketer notices a scheduled post contains a broken link. What is the most appropriate corrective action before it publishes?

  1. Change the connected account's password
  2. Wait for the post to publish and correct it in a comment
  3. Edit the scheduled post to fix the link Correct answer.
  4. Delete the campaign and rebuild it

Explanation

Scheduled posts remain editable, so the marketer can correct the destination URL before the publish time. Rebuilding the campaign or waiting to publish a broken link wastes reach and confuses the audience. Account credentials are unrelated to a link error.

Question 32Social Media Marketing

Which element of a social post most directly determines where a click sends the visitor?

  1. The destination URL attached to the post Correct answer.
  2. The time of day the post publishes
  3. The hashtag used in the caption
  4. The emoji included in the copy

Explanation

The destination URL is what a visitor reaches after clicking, so it controls the landing experience. Hashtags, emoji, and timing influence discovery and engagement but do not define the click destination.

Question 33Social Media Marketing

A brand wants to compare how its Facebook and Instagram audiences respond to the same offer. Which HubSpot practice makes that comparison meaningful?

  1. Publishing equivalent posts to both networks and comparing engagement and click metrics over the same period Correct answer.
  2. Measuring only follower counts on each network
  3. Using different offers and different time windows for each network
  4. Publishing to one network only and inferring the other's results

Explanation

A fair comparison requires holding the offer and measurement window constant while varying only the network. That isolates channel differences in audience response. Different offers, mismatched windows, or follower counts alone confound the comparison.

Question 34Social Media Marketing

A marketer wants social posts to feed a lead-nurturing sequence. Which HubSpot mechanism connects a social-driven form submission to that sequence?

  1. A separate spreadsheet kept outside the CRM
  2. A manual email sent by the sales rep after each click
  3. A workflow that enrolls contacts whose source is the social campaign and delivers the nurture emails Correct answer.
  4. A hashtag that followers can search for

Explanation

Workflows enroll contacts based on criteria such as campaign source and then deliver nurture content automatically. This keeps social-acquired contacts in the same lifecycle system as other leads. External spreadsheets, ad hoc manual emails, and hashtags do not automate follow-up.

Question 35Social Media Marketing

A social manager is deciding how often to post on a channel where the audience is small but highly engaged. Which approach is most sound?

  1. Maximize posting volume immediately to grow the audience fast
  2. Test a modest frequency and adjust based on engagement and audience growth trends Correct answer.
  3. Copy a competitor's posting cadence without measuring results
  4. Post only once per quarter to avoid fatigue

Explanation

Posting cadence should be set empirically by testing frequency against engagement and growth signals for that specific audience. Volume without measurement can erode engagement, and copying a competitor ignores differences in audience and goals.

Question 36Social Media Marketing

A company wants to know which social post generated a specific closed deal. Which HubSpot data path makes this traceable?

  1. Contact associated with the campaign, then the deal associated with that contact Correct answer.
  2. The post's engagement count alone
  3. Deal notes written manually by the rep
  4. The network's own analytics dashboard

Explanation

HubSpot links contacts to campaigns and deals to contacts, so a deal can be traced back through the contact to the originating campaign and post. Manual notes, engagement counts, and network dashboards do not provide this CRM-level linkage.

Question 37Social Media Marketing

A team wants to reuse a successful webinar recording across social channels. Which HubSpot-aligned approach best extends its value?

  1. Rely on attendees to share it organically
  2. Post the full recording once with no edits
  3. Cut the recording into short clips and quote cards, each mapped to a campaign for tracking Correct answer.
  4. Archive the recording without further distribution

Explanation

Repurposing a long asset into channel-appropriate clips and quote cards extends reach and keeps each piece trackable when mapped to a campaign. A single unedited upload, passive reliance on attendees, or archiving leaves value unused.

Question 38Social Media Marketing

A marketer wants to identify which social channel drives the most marketing-qualified leads rather than the most traffic. Which HubSpot reporting approach is best?

  1. Rank channels by follower count
  2. Compare contacts by original source filtered to social channels and evaluate their lifecycle stage progression Correct answer.
  3. Rank channels by total clicks
  4. Compare total impressions across channels

Explanation

Filtering contacts by original source and examining lifecycle progression shows which channel produces leads that actually qualify. Clicks, followers, and impressions measure activity rather than lead quality.

Question 39Social Media Marketing

A brand's social posts consistently use the same tone and vocabulary. Which outcome does this consistency most reliably support?

  1. Guaranteed lower cost per click on paid social
  2. Faster audience recognition of the brand across channels Correct answer.
  3. Automatic compliance with each platform's ad policies
  4. Higher search engine ranking for the brand's website

Explanation

A consistent voice helps audiences recognize and trust the brand regardless of which channel they encounter it on. It does not guarantee ad performance, replace platform policy compliance, or directly affect search rankings.

Question 40Social Media Marketing

A social team wants to test whether a carousel format outperforms a single image for the same message. What must they hold constant for a valid test?

  1. The format and the audience segment
  2. Only the posting time
  3. The message, audience segment, and measurement window Correct answer.
  4. Only the hashtag

Explanation

A valid format test varies the format while keeping the message, audience, and measurement window the same so differences can be attributed to format. Varying format and audience together, or controlling only timing or hashtags, leaves the result confounded.

Question 41Social Media Marketing

A marketer wants to know whether a social campaign influenced pipeline even when contacts did not click a tracked link. Which HubSpot concept is most relevant?

  1. Click-through rate alone
  2. Follower growth rate
  3. Post publishing frequency
  4. Influenced contacts, where the campaign is associated with contacts who later entered the pipeline Correct answer.

Explanation

Influence reporting recognizes contacts who were associated with a campaign even without a direct click, capturing a broader view of pipeline impact. Click-through rate, follower growth, and frequency measure activity rather than pipeline influence.

Question 42Social Media Marketing

A social manager wants to segment followers by interest to tailor future posts. Which HubSpot data is most useful for this?

  1. The brand's own internal style guide
  2. Contact properties capturing topics of interest and engagement history from prior posts Correct answer.
  3. The total follower count on each network
  4. The number of posts published last month

Explanation

Interest-based segmentation relies on stored contact properties and prior engagement behavior, which let you tailor content to what each group responds to. Follower totals, publishing volume, and style guides do not describe individual interests.

Question 43Social Media Marketing

A company wants to measure whether a social advocacy program increased employee-shared reach. Which approach is most appropriate?

  1. Measure website traffic without any social attribution
  2. Assume any reach increase came from the program
  3. Count only the number of employees enrolled
  4. Track posts shared by employees and compare reach and engagement against a baseline period Correct answer.

Explanation

Comparing shared-post reach and engagement against a pre-program baseline provides evidence of the program's effect. Enrollment counts, assumptions, and unattributed traffic cannot isolate the program's contribution.

Question 44Social Media Marketing

A marketer wants to reduce the risk of publishing an insensitive post during a breaking news event. Which HubSpot-aligned safeguard is most practical?

  1. Review the publishing calendar against current events before the scheduled time and pause posts when appropriate Correct answer.
  2. Increase posting frequency to stay visible during the event
  3. Delete the calendar after scheduling
  4. Rely on automation to publish without review

Explanation

Checking the calendar against current events before publish time lets the team pause or adjust posts that could appear tone-deaf. Increasing frequency, relying on unreviewed automation, or deleting the calendar removes the control that prevents missteps.

Question 45Social Media Marketing

A brand's social engagement is high, but sales reports no lift in closed deals. Which interpretation is most analytically sound?

  1. Sales data is irrelevant to evaluating social performance
  2. Engagement measures audience response, not purchase intent, so the gap may reflect weak conversion paths rather than failed social Correct answer.
  3. High engagement proves the campaign was ineffective and should be stopped
  4. Engagement should always equal revenue, so the data must be wrong

Explanation

Engagement indicates audience attention, which does not automatically translate into purchases. The gap points to examining the path from social to conversion, such as landing pages or follow-up. Assuming failure or dismissing either dataset skips that analysis.

Question 46Social Media Marketing

A marketing leader wants to claim social drove a revenue increase, but other channels also ran campaigns in the same period. Which approach is most defensible?

  1. Rely on a single high-engagement post as proof
  2. Report social's attributed and influenced pipeline alongside other channels and describe the result as a contribution, not a sole cause Correct answer.
  3. Exclude other channels from the report entirely
  4. Attribute all revenue to social because it ran during the period

Explanation

Defensible reporting separates social's attributed and influenced pipeline and frames it as a contribution within a multi-channel period. Claiming sole causation, hiding other channels, or leaning on one post overstates the evidence.

Question 47Social Media Marketing

A global brand localizes social content by region. Which practice best balances global consistency with local relevance?

  1. Provide a global messaging framework and let regional teams adapt examples, language, and cultural references within it Correct answer.
  2. Translate global copy word for word without cultural review
  3. Require every region to publish identical copy
  4. Let each region invent its own brand voice independently

Explanation

A shared framework preserves brand identity while giving regions room to adapt language, examples, and cultural references. Identical copy, fully independent voices, or literal translation risk either irrelevance or brand fragmentation.

Question 48Social Media Marketing

A team wants to evaluate whether social content is reaching the right people, not just many people. Which combination of HubSpot signals is most informative?

  1. Total impressions and total follower count
  2. Publishing frequency and time of day
  3. Number of posts and number of hashtags
  4. Audience demographics and engagement quality from target segments compared with off-target segments Correct answer.

Explanation

Comparing engagement from target versus off-target segments shows whether reach is concentrated among the intended audience. Aggregate impressions, follower totals, post counts, and timing describe volume and activity rather than audience fit.

Question 49Social Media Marketing

A social team wants to prove that a content series improved lead quality over time. Which design is most rigorous?

  1. Compare lead qualification rates before and after the series while controlling for other campaign changes Correct answer.
  2. Ask the team whether they felt the series worked
  3. Count the number of posts in the series
  4. Compare total impressions before and after the series

Explanation

Measuring qualification rates before and after the series, while accounting for other changes, isolates the series' effect on lead quality. Impressions, subjective impressions, and post counts do not measure qualification.

Question 50Social Media Marketing

A marketer is choosing between a short video and a static image to explain a multi-step process on social. Which choice is generally better supported and why?

  1. Static image, because text cannot appear in video
  2. Short video, because sequential steps are easier to follow when demonstrated in motion Correct answer.
  3. Static image, because it always gets more engagement
  4. Short video, because it guarantees higher follower growth

Explanation

Sequential processes are easier to follow when shown in motion, so short video generally communicates multi-step workflows better than a single still. Engagement or follower growth is not guaranteed by format, and video can include text overlays.