HubSpot Social Media Marketing Certification case studies
HubSpot Social Media Marketing Certification · Put your knowledge to work in context.
The HubSpot Social Media Marketing course was a self-paced HubSpot Academy training track that prepared learners to plan, publish, and measure organic social media for a business. Its associated certification was aimed at marketers, social media coordinators, content creators, and small-business owners who manage brand channels themselves, as well as agencies onboarding junior staff. The HubSpot Social Media Marketing Certification case studies are 5 cases and about 3,667 words.
1LinkedIn Reach Decline at a B2B SaaS Company
LumenOps is a B2B workflow SaaS company with an eight-person marketing team and a 90-day sales cycle. LinkedIn is its primary social channel: 14,200 followers and 22 marketing-qualified leads per month from social against a target of 40.
816 words, about 4 min2Viral Customer Video at a DTC Skincare Brand
Ritual Bloom is a direct-to-consumer skincare brand with 180,000 Instagram followers and a small TikTok presence. A customer posts a before-and-after video that reaches 2.3 million views and 180,000 likes in 72 hours.
713 words, about 4 min3Billing Complaint and Off-Brand Claims at a Fitness Franchise
PulseFit is a fitness franchise with 12 studios. Corporate runs the national brand accounts, while each franchisee manages a local Facebook and Instagram page.
731 words, about 4 min4Screening Campaign with a Small Budget and Offline Conversion Goal
ClearView Health Coalition is a nonprofit with a $10,000 social budget for an eight-week campaign to increase colorectal cancer screening appointments in two counties. The target audience is adults aged 45 to 60 and their caregivers.
711 words, about 4 min5Global Product Launch Governance at an Industrial Manufacturer
Aeris Components is an industrial manufacturer launching a new IoT sensor in Germany, the United States, and Japan in six weeks. Corporate communications owns LinkedIn, the regional teams manage local pages and social selling, and six languages are required.
696 words, about 3 min