ICDL Digital Marketing (ICDL) case studies
ICDL Digital Marketing · Put your knowledge to work in context.
ICDL Digital Marketing is a professional-level certification from ICDL Foundation, a global social enterprise that describes itself as committed to raising standards of digital competence in the workforce, education and society. The module covers the main concepts and skills of digital marketing: creating a web presence, optimising content for search engines, using social media platforms, selling online, the different types of online advertising, and monitoring and improving campaigns using analytics. The ICDL Digital Marketing case studies are 5 cases and about 3,665 words.
1The bakery that bought reach instead of orders
Anna runs a family bakery with a six-year-old shop and a 9,800-follower Instagram account. Her monthly marketing budget is €1,200, split as €700 on Instagram boosted posts targeted at everyone aged 18–65 within 30 km, €300 on Google Search for the single keyword 'bakery', and €200 on display ads.
693 words, about 3 min2Moving a physiotherapy clinic off a free subdomain
A single-practitioner physiotherapy clinic has run its site for four years on a free builder subdomain, physio-rehab.builder.site. It has 22 pages, gets about 340 organic visits a month, and 62% of those visits are on mobile, where the booking form sits below a hero image that takes 6.8 seconds to load.
738 words, about 4 min3A shelter whose social accounts belong to a departed volunteer
A volunteer-run animal shelter has one Facebook Page and one Instagram account. Both were created three years ago by a volunteer who left after a disagreement; her personal account is still an admin, and the shared password sits in a WhatsApp group with nine members.
747 words, about 4 min4The bike shop spending €40 a day on the wrong search terms
A two-person bicycle repair shop runs Google Search ads at €40 a day on the single broad-match keyword 'bike'. Last week the campaign produced 55 clicks, cost €268 and zero enquiries.
735 words, about 4 min5Analytics says 38 sales, the payment processor says 15
An online course seller's GA4 property reports 38 'purchase' conversions for June. The payment processor reports 15 successful payments totalling €1,340.
752 words, about 4 min