ICDL Digital Marketing (ICDL) study plan

Define each stage of the digital marketing funnel and write a two-sentence explanation of every stage in your own words

Compare five digital channels (search, social, email, display, content) and tabulate cost model, typical audience and primary success metric for each

Classify 15 example tactics as owned, paid or earned media and justify each label

Break a web presence into its components (domain, hosting, site structure, landing pages) and state the marketing consequence of each

Explain how domain registration, hosting choice and site structure affect discoverability, trust and page speed

Match three campaign types to suitable landing page designs and list the elements each page must contain

List the fields and settings required to complete a business profile on two social platforms

Differentiate personal, business and creator account types on two platforms and state when each is appropriate

Draft three bio variants for the same brand, each within the platform character limit

Build a four-week content calendar skeleton specifying posting frequency, content type and platform per slot

Match platform-specific formats (stories, short video, groups, hashtags, live) to at least four distinct marketing objectives

Write three sample posts that follow a stated tone of voice and include a clear call to action

Define response standards for comments and direct messages and draft replies to five common comment types, including one complaint

Design a moderation workflow that names the responder, the escalation trigger and the target response time

Describe how to queue and schedule posts, including how to handle a scheduling failure

Calculate engagement rate by hand for five sample posts and rank them

Compare search, display and social advertising by targeting options, bidding model and typical placement

Write two ad variants with headline, body copy and call to action that respect stated character limits

Explain keyword match types and negative keywords using four worked examples

Compute CPC, CPM, CTR and conversion rate from a supplied campaign data set

Assign one KPI to each funnel stage and justify why it is the right measure at that stage

Build a spreadsheet dashboard with three charts from a supplied data set

Separate vanity metrics from actionable metrics and defend each classification in one sentence

Interpret a campaign report and write three prioritised recommendations

Re-derive the funnel-to-KPI mapping without notes and correct any gaps found

Complete 30 timed metric-calculation items and score at least 90%

Re-attempt every question missed on the week 4 and week 6 quizzes and state the reason for each correction

Revisit the two domains with the lowest practice scores and summarise each in a single page

Sit two full-length timed mock exams under exam conditions and record scores by domain

Review only the domain with the lowest mock score and close the specific gaps identified

Recite the key definitions, limits and formulas from all six domains from memory

Confirm logistics and timing strategy for exam day