Assam ASSEB HS Skill Subject Media and Entertainment flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Three-act structure

Narrative model with setup, confrontation and resolution; the inciting incident lands around 10-15% in and the midpoint reversal near 50%.

Slug line

Script heading giving interior or exterior, location and day or night, e.g. INT. CAFE - DAY. It starts every new scene.

Shot size ladder

Sequence from extreme wide through wide, full, medium, medium close-up and close-up to extreme close-up, each framing a tighter portion of the subject.

180-degree rule

Keep the camera on one side of the action axis so screen direction stays consistent; crossing the line reverses left and right for the viewer.

Exposure triangle

Aperture, shutter speed and ISO together control brightness; changing one requires compensating with another to keep exposure constant.

Three-point lighting

Key light defines form, fill softens shadows, and back light separates subject from background; their ratio sets contrast.

Colour temperature

Light colour measured in kelvin: tungsten about 3200K, daylight about 5600K, shade about 7500K; match camera white balance to the source.

J-cut and L-cut

J-cut lets audio from the next scene arrive before its picture; L-cut lets audio from the previous scene continue over new picture.

30-degree rule

Change camera angle by at least 30 degrees between cuts on the same subject, otherwise the edit reads as a jump cut.

Loudness standard

Broadcast EBU R128 targets minus 23 LUFS; most streaming platforms target about minus 14 LUFS with true peak below minus 1 dBTP.

Compositing matte

A mask that controls which pixels of one layer show over another; keying, rotoscoping and garbage mattes all create mattes.

Kerning versus tracking

Kerning adjusts space between individual letter pairs; tracking adjusts uniform spacing across a whole word or line.

RGB versus CMYK

RGB is additive colour for screens; CMYK is subtractive ink colour for print, so screen colours may shift when printed.

Animation squash and stretch

Principle giving weight and elasticity: objects compress on impact and elongate in motion while keeping apparent volume.

Aspect ratio 9:16

Vertical frame used by Reels, Shorts and TikTok; 16:9 is horizontal for long-form, 1:1 square and 4:5 portrait suit feeds.

Engagement rate

Interactions such as likes, comments, shares and saves divided by reach or followers, multiplied by 100; state which denominator you used.

Click-through rate

Clicks divided by impressions, expressed as a percentage; it measures how many viewers who saw a link actually tapped it.

Content pillar

Recurring theme category that organises a content calendar, ensuring variety and consistency across posts and platforms.

Defamation elements

A false statement, referring to the claimant, published to a third party, causing reputational harm; truth, fair comment and privilege are defences.

Copyright term in India

Generally the life of the author plus 60 years; cinematograph films are protected for 60 years from publication.

POSH Act 2013

Indian law requiring workplaces with ten or more employees to form an internal committee and handle sexual harassment complaints confidentially.

Break-even point

Units needed to cover costs, calculated as fixed costs divided by price minus variable cost per unit.

Above-the-line costs

Budget items tied to creative principals such as story rights, producer, director and principal cast, as opposed to below-the-line crew and equipment.

Pitch deck

Short presentation covering logline, synopsis, audience, team, budget, finance plan, schedule, comparables, distribution and the specific ask.

3-2-1 backup rule

Keep three copies of data, on two different media types, with one copy stored off-site or in the cloud.

Call sheet

Daily production document listing crew and cast call times, location, schedule, contacts, weather, safety notes and nearest hospital.

Edit decision list

Record of source clips, in and out points and transitions that lets an editor recreate a cut in another system.

Continuity log

Notes tracking costume, props, hair, eyelines and screen direction so shots match across takes and scenes.

Right of reply

Practice of giving a person facing damaging allegations a reasonable chance to respond before publication, with the attempt documented.

Fair dealing India

Section 52 Copyright Act permits limited use for criticism, review, reporting current events and similar listed purposes; it is not a blanket permission.

Sync and master licences

Using a song in video needs a sync licence for the composition and a master licence for the specific recording.

Sponsored content disclosure

Clearly label paid partnerships as ad or sponsored before the fold, not buried among hashtags, so audiences recognise commercial intent.