CMAT case studies
CMAT · Put your knowledge to work in context.
CMAT (Common Management Admission Test) is a national-level computer-based entrance examination administered by the National Testing Agency (NTA), an autonomous testing organisation established by the Ministry of Education, Government of India, under the Societies Registration Act (1860). NTA describes its mandate as conducting efficient, transparent and international-standard tests to assess the competency of candidates for admission to premier higher education institutions. The CMAT case studies are 5 cases and about 3,860 words.
1Kettle & Co: Does a ₹150 price cut actually pay?
Kettle & Co runs a single-format café in Pune's Hinjawadi belt. Last month it served 3,200 covers at an average bill of ₹160 per cover.
757 words, about 4 min2Meridian Labs: sequencing five induction sessions
Meridian Labs runs a one-day induction for 40 new engineering hires, and the day has exactly five 75-minute sessions in five slots: 9:00, 10:30, 12:00, 2:00 and 3:30. The sessions are Product (P), Pricing (R), Legal (L), Sales (S) and Ops (O), one per slot.
707 words, about 4 min3The pilot trap: what a successful trial actually proves
Public agencies have made the pilot the default unit of innovation, and it is a poor guide to scale. The reason is not that pilots test bad ideas.
834 words, about 4 min4Tiruppur exporter: who keeps the rupee's fall?
A Tiruppur knitwear exporter has a confirmed order book of 6.0 million for the next twelve months, priced in dollars and fixed. Imported yarn and dyes make up 2.0 million of its inputs; wages, power, processing and compliance are all domestic and cost ₹28 crore a year, and the firm treats them as fixed for the year.
806 words, about 4 min5Nira Skincare: scaling paid acquisition before the repeat rate is known
Nira is a two-year-old D2C skincare brand selling a single hero serum. Average order value is ₹900.
756 words, about 4 min