PSEB SS Fundamentals of E-Business study plan
PSEB SS Fundamentals of E-Business · Give each week a clear focus.
8 weeks · About 6 hours per week
Fundamentals of E-Business
Define e-business and distinguish it from e-commerce, listing at least three concrete differences in writing.
Map the main e-business models (B2B, B2C, C2C, B2G, G2C, C2B) and give one real-world example for each from your own market.
Identify the revenue models (subscription, advertising, transaction fee, licensing, affiliate, freemium) and match each to a business type.
Build a one-page glossary of 20 core terms you will reuse all eight weeks.
Your checkpoint
A one-page e-business model matrix with six models, one example each, and the revenue model used.
Fundamentals of E-Business
Explain the technology stack behind an online storefront: client, server, hosting, DNS, SSL/TLS, and payment gateway.
Describe how a payment flow works end to end from cart to settlement, including authorization and capture.
Compare at least three e-payment methods (card, bank transfer, digital wallet) on cost, speed, and risk.
List the main security threats (phishing, card-not-present fraud, man-in-the-middle, malware) and one control for each.
Your checkpoint
A one-page annotated diagram of a purchase flow from customer click to merchant settlement, with the security control at each step.
Fundamentals of E-Business
Outline the legal and regulatory issues in e-business: contracts, consumer protection, data protection, and taxation of cross-border sales.
Summarize the purpose of electronic signatures and when they are legally valid.
Explain intellectual property concerns for digital goods, including licensing and copyright.
Draft a short compliance checklist a small online seller could actually use.
Your checkpoint
A 10-item compliance checklist for a small online seller, each item citing the risk it addresses.
Fundamentals of E-Business
Define the core e-marketing concepts: funnel stages, customer acquisition cost, conversion rate, and lifetime value.
Calculate CAC, conversion rate, and simple ROI from a worked example you build yourself.
Compare SEO, paid search, email, social, and affiliate channels on cost and time to results.
Explain how personalization and recommendation engines affect conversion.
Your checkpoint
A worked marketing metrics sheet with formulas, one sample calculation per metric, and a one-paragraph interpretation.
Fundamentals of E-Business
Describe supply chain and fulfillment models in e-business: dropshipping, warehousing, third-party logistics, and click-and-collect.
Explain the role of ERP, CRM, and EDI systems and how they connect to an online storefront.
Identify the main KPIs for operations: order accuracy, fulfillment cycle time, return rate, and stockout rate.
Analyze how returns and reverse logistics affect profitability.
Your checkpoint
A one-page operations scorecard defining four KPIs, their formulas, and a target value for each.
Fundamentals of E-Business
Explain how data analytics supports e-business decisions, from web analytics to cohort analysis.
Distinguish descriptive, diagnostic, predictive, and prescriptive analytics with an e-business example for each.
Describe how mobile commerce and social commerce change buyer behavior and checkout design.
Identify ethical issues in data collection, including consent and profiling.
Your checkpoint
A short analytics use-case write-up: one business question, the data needed, the method, and the decision it informs.
Fundamentals of E-Business
Synthesize the previous six weeks into a single end-to-end view of an e-business: model, technology, marketing, operations, and analytics.
Diagnose weak points in a hypothetical online store scenario you write yourself and propose fixes.
Practice 40 mixed-format questions under timed conditions and log every wrong answer with the reason.
Re-teach the three weakest topics aloud or in writing without notes.
Your checkpoint
A timed 40-question practice set completed with an error log that classifies each mistake as knowledge gap, misread, or guess.
Fundamentals of E-Business
Review the error log from week 7 and close each knowledge gap with a written two-sentence correction.
Recite definitions for all key terms in your week 1 glossary from memory.
Complete two full timed practice runs and compare scores to identify remaining weak areas.
Build a final one-page summary sheet you can review in the 24 hours before the exam.
Your checkpoint
A final one-page summary sheet plus a scored record of two timed practice runs showing improvement.
Milestones
Week 2: You can explain, without notes, how a payment moves from checkout to settlement and name one control against each of four security threats.
Week 4: You can calculate CAC, conversion rate, and ROI from raw numbers and explain what each result means for a business decision.
Week 6: You can connect marketing, operations, and analytics into one coherent picture of how an e-business creates and captures value.
Week 8: Two timed practice runs completed with scores recorded, error log fully resolved, and summary sheet finished.