TTD AE case studies
TTD AE · Put your knowledge to work in context.
The TTD AE (Associate Engineer) credential is a multiple-choice certification aimed at advertising-technology practitioners who build and operate campaigns on The Trade Desk platform, or who support the engineers and traders who do. It suits ad ops specialists, campaign managers, solutions and integration engineers, and technical account staff who need working fluency in how the platform is structured rather than deep software development skill. The TTD AE case studies are 5 cases and about 4,543 words.
1A Shared Campaign Budget Eats the Prospecting Ad Group
A retail client hands you a 240,000 budget for an eight-week always-on campaign and wants both prospecting and site retargeting live at launch. You build one campaign with two ad groups: Prospecting, targeting a broad in-market segment, and Retargeting, targeting a 1P pixel audience of roughly 340,000 users.
855 words, about 4 min2A Fixed-Price CTV Deal That Costs More Than the Same Supply in the Open Market
Your client, a streaming service, has a 400,000 quarterly budget split between a private marketplace deal and the open exchange. The deal is with a CTV publisher via an SSP, entered as a deal ID at a fixed 28 CPM.
993 words, about 5 min3ASAP Pacing and Auto-Bidding Burn a Monthly Budget by Day 14
An advertiser sets a 90,000 monthly budget with a 55 CPA goal for a lead-gen campaign. The flight starts on the 1st, pacing is set to ASAP, and the ad group uses a performance bid strategy with a $22 max bid and a frequency cap of 10 impressions per user per day.
892 words, about 4 min4Platform Conversions vs. Analytics: A 60% Gap
A retailer's TTD campaign reports 3.4 million impressions, 26,400 clicks, and 512 conversions for the month, at a $34 CPA. The client's GA4 property shows 318 conversions from the same campaign source, and their finance team uses the GA4 number.
889 words, about 4 min5A 1P CRM Onboarding With a 31% Match Rate and Runaway Frequency
An auto advertiser onboards a 1.8 million-record CRM list of hashed emails through a data partner for a conquesting campaign. The trader expects a 55% match rate based on the partner's benchmark but sees 31% in platform.
914 words, about 5 min