WBBSE Madhyamik Vocational Organised Retailing study plan

Define organised retailing and list at least five differences from unorganised retailing.

Classify five retail formats (e.g., department store, supermarket, hypermarket, convenience store, specialty store) by size, product range, and pricing strategy.

Explain the role of a retailer in the supply chain with two examples.

Identify three types of retailers based on ownership (independent, chain, franchise) and give one example of each.

Demonstrate the six steps of the customer service cycle (greeting, needs identification, product presentation, handling objections, closing, follow-up) in a role-play.

List five effective communication techniques for retail staff, including active listening and clear product explanations.

Explain the difference between product features and benefits, and convert three features into customer benefits.

Describe the purpose of merchandising and identify three merchandising techniques (e.g., cross-merchandising, upselling, add-ons).

Explain the five principles of visual merchandising (e.g., balance, contrast, harmony, rhythm, emphasis) and apply them to a store layout sketch.

Describe the billing process from item scanning to payment confirmation, including cash, card, and digital payments.

Calculate change accurately for cash transactions and identify three common cash-handling errors.

List the steps for opening and closing a POS terminal, including cash drawer reconciliation.

Explain the purpose of inventory management and describe three methods of stock control (e.g., periodic, perpetual, ABC analysis).

Calculate reorder level and economic order quantity (EOQ) given simple data.

Identify five safety hazards in a retail store and the corrective actions for each.

List the key legal compliances for retail stores in West Bengal (e.g., trade license, GST registration, weights and measures, food safety if applicable).

Handle three types of difficult customer situations (complaint, return request, angry customer) using a step-by-step approach.

Design a window display or in-store promotional display for a seasonal sale, applying at least three visual merchandising principles.

Explain the importance of store hygiene and cleanliness in customer perception and list daily cleaning tasks.

Demonstrate proper telephone and email etiquette for customer inquiries.

Describe the product life cycle and its implications for merchandising decisions.

Explain how to read and use a planogram for product placement.

Perform a stock count and reconcile physical stock with records, identifying causes of shrinkage.

Calculate inventory turnover ratio and interpret the result.

Identify security measures for cash handling and POS transactions, including fraud prevention.

Explain the procedure for handling counterfeit currency and card payment failures.

List the steps for maintaining hygiene and safety in the billing area.

Describe the process for reporting a workplace accident and maintaining safety records.

Outline the steps to start a small retail business, including market research, licensing, and sourcing.

Identify five career opportunities in organised retail and the skills required for each.

Review key concepts from domains 1 and 2 and self-assess readiness for the exam.

Develop a personal career plan for entering the retail sector after Madhyamik.