LinkedIn Marketing Strategy case studies
LinkedIn Marketing Strategy · Put your knowledge to work in context.
The LinkedIn Marketing Strategy certification is a professional credential for marketers, demand-generation specialists, and agency practitioners who plan and execute paid campaigns on LinkedIn. It validates that you can translate business goals into a LinkedIn marketing strategy, select and refine professional audiences, structure campaigns with appropriate bidding and budgets, design effective ad creative across formats, measure performance with the right metrics, and build lead-generation and conversion paths. The LinkedIn Marketing Strategy case studies are 5 cases and about 2,708 words.
1The MQL target sales won't accept
Northwind Payroll, a mid-market HR and payroll platform with a 28,000 average contract value and a 94-day sales cycle, has six account executives. The CMO committed to the board to deliver 500 marketing-qualified leads per quarter from LinkedIn.
596 words, about 3 min2The ABM pilot that can't spend its budget
HelioGrid sells predictive maintenance software to industrial manufacturers. Its first ABM pilot has a 45,000 monthly LinkedIn budget and a named list of 750 accounts.
569 words, about 3 min3The bid cap that bought cheap leads
Vantage Audit Cloud sells audit workflow software to CPA firms. A lead generation campaign targets partners and IT directors at firms with 50+ employees, runs a 1,200 daily budget, and uses manual CPC bidding with a 6.25 bid cap.
530 words, about 3 min4The gated report that attracts the wrong readers
Freightwise, a supply chain visibility platform, has published an 18-page, 2,400-word report based on a survey of 600 shippers. The demand team promotes it with a single-image ad that links to a landing page with a full form: name, email, company, phone, role, company size, and annual freight spend.
508 words, about 3 min5The attribution gap the CFO doesn't believe
Cobalt Ridge, a cybersecurity vendor, spent 310,000 on LinkedIn in Q1. LinkedIn's dashboard reports 1,240 conversions at a 250 cost per conversion.
505 words, about 3 min