Grade 7 Arts and Entrepreneurship flashcards

33 cards. Read the term and the definition here. The deck at the top of this page is optional.

Arts Entrepreneurship

The practice of turning artistic skill and creative output into a sustainable venture by identifying paying audiences, pricing work to cover full costs, and building repeatable ways to deliver creative value.

Value Proposition

A short statement naming the target customer, the problem they have, the benefit your offer delivers, and why it beats the customer's current alternative, backed by evidence.

Revenue Stream

A distinct way a venture earns money, such as direct sales, performance fees, licensing royalties, commissions, teaching, subscriptions, grants, or sponsorship. Ventures often combine several streams.

SCAMPER

An idea-generation checklist: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse. Each prompt forces a new variation on an existing object, service, or process.

Divergent and Convergent Thinking

Divergent thinking produces many options without judgment; convergent thinking evaluates and narrows them. Separating the two phases prevents early criticism from cutting off promising ideas.

Prototype

An early, inexpensive version of a work or product built to test a specific assumption with real users. Its purpose is learning and revision, not polish.

Creative Constraints

Deliberate limits on budget, time, materials, or format that narrow the search space. Constraints often increase output quality because they force specific decisions instead of endless options.

Elements of Art

The basic visual building blocks: line, shape, form, value, color, texture, and space. Artists combine them using principles such as balance, contrast, and emphasis.

Complementary Colors

Color pairs opposite each other on the color wheel, such as red and green or blue and orange. Placed side by side they create maximum contrast and visual vibration.

Asymmetrical Balance

A composition in which unequal forms are arranged so their visual weights balance, for example a large plain shape offset by several small detailed ones. It feels dynamic rather than mirrored.

Atmospheric Perspective

A depth cue in which distant objects appear lighter, lower in contrast, cooler, and less detailed than foreground objects because of particles in the air between viewer and subject.

Meter in Music

The grouping of beats into recurring bars. A 4/4 meter has four quarter-note beats per bar; 3/4 has three; 6/8 groups six eighth notes into two main pulses.

Choreographic Devices

Tools for developing movement material, including repetition, canon, retrograde, unison, contrast, and abstraction. They transform a motif into a full composition.

Stage Directions

Positions named from the performer's view facing the audience: stage right and stage left, upstage away from the audience, downstage toward it, plus wings at the sides.

Dramatic Structure

The arc of a play: exposition establishes situation, rising action builds conflict, climax is the turning point, falling action resolves complications, and resolution closes the story.

Form Follows Function

A design principle stating that the shape of an object should be determined by the use it must serve, so decisions are justified by user needs rather than decoration alone.

Batch Production

Making a limited series of identical items using the same tools and steps. Unit cost falls compared with one-offs while exclusivity and flexibility remain higher than mass production.

Full Unit Cost

The total cost to produce one item: materials plus direct labor plus an allocated share of overhead such as studio rent, tools, utilities, and packaging.

Anthropometrics

The measurement of human body dimensions and ranges. Designers use it to size handles, seating, tools, and garments so products fit real users.

Effectuation

An entrepreneurial logic that starts from available means, who you are, what you know, and whom you know, then lets the goal adapt through partnerships and affordable experiments.

Minimum Viable Offer

The smallest version of a product or service that still produces real customer behavior, such as a payment, booking, or sign-up, used to test demand cheaply.

Calculated Risk

Committing a pre-decided maximum amount of money and time to an experiment, so the worst-case loss is known in advance and does not threaten the venture.

Primary Research

Collecting new data directly from people through interviews, surveys, or observation. It answers questions specific to your venture but takes time and careful sampling.

Customer Discovery Interview

A conversation focused on a person's past behavior, current workarounds, and real problems rather than hypothetical purchase intent, which tends to produce unreliable answers.

Market Segmentation

Dividing a broad market into groups sharing traits, using demographic, geographic, psychographic, or behavioral variables, so offers and messages can target a specific group.

Business Model Canvas

A one-page map of nine blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

Break-Even Point

The sales volume at which total revenue equals total costs. In units it equals fixed costs divided by the difference between price per unit and variable cost per unit.

Gross Margin

Revenue minus cost of goods sold, divided by revenue, expressed as a percentage. It shows how much each sale contributes toward overhead and profit.

Marketing Mix

The four Ps, product, price, place, and promotion, that shape a market offer. Service businesses add people, process, and physical evidence to form the seven Ps.

Brand Identity

The consistent set of signals, name, logo, colors, typography, imagery, and tone of voice, that makes a creative business recognizable and communicates its positioning.

Copyright

Protection for original expression fixed in a tangible form, such as text, music, images, or code. It arises automatically on creation and covers expression, not ideas or styles.

Fair Use

A legal balancing test weighing purpose of use, nature of the work, amount used, and effect on the market. It is decided case by case, not a general permission.

Pitch Structure

A sequence for presenting a venture: hook, problem, solution, evidence, market, the ask, and a clear next step. Each section answers one question an audience will have.