Grade 7 Arts and Entrepreneurship key terms

The practice of turning creative skills, ideas, or artworks into sustainable ventures by identifying audiences, managing resources, and earning income while keeping artistic purpose intact.

The part of the economy where value comes mainly from imagination, design, culture, and original expression rather than from raw materials or mass manufacturing alone.

Sectors that sell products or services built on artistic and cultural content, such as music, film, publishing, design, fashion, games, crafts, and live performance.

The repeating stages a maker moves through to develop work, typically preparation, incubation, illumination, and verification, with revision loops along the way.

A group or solo technique that produces many ideas quickly by postponing judgment, encouraging wild options, and combining or improving on earlier suggestions.

A diagram that places a central idea in the middle and branches outward into related words, images, and links to reveal connections and spark new directions.

A collection of images, colors, textures, and sample type arranged together to capture the intended feel of a project before production begins.

An early working version of a product or performance built cheaply and quickly so the maker can test an idea and learn before committing full resources.

One repeated pass of making, testing, and improving a work or product, where each cycle uses feedback from the previous version to raise quality.

The basic visual building blocks used to compose images: line, shape, form, value, color, texture, and space.

Guidelines for arranging the elements of art effectively, including balance, contrast, emphasis, movement, pattern, rhythm, and unity.

The deliberate placement and arrangement of visual elements within a frame or surface so the viewer's eye moves and the message reads clearly.

The study of how colors relate through the color wheel, including primary, secondary, complementary, and analogous groupings, plus the effects of value and saturation.

A framing guide that divides an image into a three-by-three grid and places key subjects near the grid lines or intersections for stronger visual interest.

The material or channel an artwork is made with or delivered through, such as watercolor, clay, digital video, or live stage performance.

A group of performers who rehearse and present together as one unit, balancing individual parts for a shared musical, dance, or theatrical result.

Scheduled practice in which performers repeat, refine, and coordinate material so timing, cues, and expression are reliable at performance time.

The planned positioning and movement of performers on stage, recorded in a script or prompt book so scenes repeat consistently.

The focused energy and confidence a performer projects to an audience through posture, eye contact, timing, and command of the performance space.

Creative work made to serve a practical function as well as an aesthetic one, such as furniture, ceramics, textiles, jewelry, and graphic products.

Skilled making by hand or with hand-controlled tools, valued for material knowledge, finish quality, and often small-batch or one-of-a-kind production.

A human-centered problem-solving approach that moves through empathizing with users, defining the problem, ideating, prototyping, and testing solutions.

A habit of spotting possibilities, tolerating uncertainty, learning from failure, and taking calculated action to create value with limited resources.

The skill of noticing unmet needs, gaps, or emerging trends and judging whether a creative response could realistically attract paying customers.

The amount of uncertainty, money, or time a person is willing to put at stake when pursuing a venture before deciding the downside is too great.

Structured conversations and observation used to learn what a target audience actually needs, buys, and rejects, before building or launching a product.

The specific group of buyers a creative venture chooses to serve, described by shared traits such as age, location, interests, or purchasing habits.

Dividing a broad audience into smaller groups with similar needs or behaviors so a venture can tailor its offer and messaging to each group.

A short, clear statement of the specific benefit a product delivers and why a defined customer would choose it over the alternatives available.

A written document describing a venture's offer, customers, market, operations, team, and financial forecasts, used to guide decisions and attract support.

A lasting edge that makes a venture's offer more attractive than rivals', arising from unique style, skill, price, speed, or customer relationships.

The consistent set of names, logos, colors, typography, voice, and values that makes a creative business recognizable and distinct to its audience.

The combined decisions about product, price, place, and promotion that a venture controls to reach its chosen customers and sell its work.

The planned activities, such as social media content, events, advertising, or press outreach, used to make an audience aware of and interested in an offer.

The method used to set a selling price, weighing production costs, competitor prices, customer willingness to pay, and the perceived value of the work.

The sales level at which total revenue exactly covers total costs, so the venture stops losing money and begins earning profit on each additional sale.

The timing of money actually entering and leaving a venture, which can differ sharply from profit and determines whether bills can be paid on time.

Starting and growing a venture using personal savings, early sales income, and careful spending instead of outside investment, keeping ownership with the founder.

Legally protected creations of the mind, including original works, inventions, brand symbols, and designs, which owners can control and license.

The automatic legal right that protects an original work fixed in a tangible form, giving the creator control over copying, distribution, and adaptation for a set term.

A protected word, symbol, logo, or combination that identifies the source of goods or services and prevents confusingly similar use by others.

A permission agreement in which a rights holder allows another party to use protected work under stated conditions, usually in exchange for payment or royalties.

A payment made to a creator or rights holder based on sales or usage of their work, often calculated as a percentage of revenue.

A short, persuasive spoken presentation of a venture or project that states the problem, the solution, the audience, and the ask within limited time.

A live or recorded showing of a working early version during a pitch or presentation, used to make an idea concrete and credible for the audience.

Working with others who bring different skills, sharing decisions and credit, so the finished project exceeds what any one person could produce alone.