MB-280 case studies
MB-280 · Put your knowledge to work in context.
MB-280 validates the skills needed to configure and operate Dynamics 365 Customer Insights – Journeys as a functional consultant - the person who turns marketing requirements into segments, emails, journeys, events, and reports inside a Dynamics 365 tenant. It suits consultants, marketing operations specialists, and power users who already work in the platform and want that experience recognized, plus candidates moving into a customer engagement role from a general Dynamics 365 or marketing automation background. The MB-280 case studies are 5 cases and about 4,489 words.
1The 180,000-contact database that only mails 13,000 people
Contoso Facilities migrated 180,000 contacts from a legacy CRM into Customer Insights - Journeys. The legacy system tracked a single 'DoNotEmail' checkbox.
880 words, about 4 min2Open rate collapsed after a partner list was merged
Fabrikam Outdoors sends a monthly newsletter to 40,000 recipients from real-time marketing. Over three months the open rate fell from 34% to 19%, the complaint rate rose to 0.28%, and hard bounces sit at 5.8%.
858 words, about 4 min3Trigger fires for 240 of 1,900 contacts, and two journeys double-mail 11%
Northwind runs an onboarding journey in real-time marketing with a trigger on 'Contact created' and an audience filter of Country = United States. In month one, 1,900 US contacts were created but only 240 entered the journey.
970 words, about 5 min4Six events for one conference
Litware runs a hybrid conference: one keynote with hall capacity of 2,500, five breakout sessions seating 200 each, and a virtual track streamed in Teams. Registration is expected to reach 3,000 and nobody knows which breakouts will be popular.
812 words, about 4 min5Three reports, three answers, one 30-day window
Tailspin's marketing lead pulls three reports for the same 30-day window and gets three stories. Email insights: 12,400 opens, 1,860 clicks, 640 unique clicks.
969 words, about 5 min