MB-280 study plan

Map the Customer Insights - Journeys app surface by navigating settings, marketing settings, and the real-time and outbound workspaces, then write down which area owns each configuration task

Configure environment-level settings: default marketing settings, business unit linkage, and user security roles for a marketer and a journey designer

Set up and validate an authenticated sending domain, then confirm the domain shows as ready before attempting any send

Configure email branding and a default sender profile, then run a test send to verify rendering and delivery

Draft a configuration checklist that lists every setting you changed and its default value

Finalize Domain 1 configuration items you deferred, including subscription center placement and default compliance settings

Create compliance profiles that capture purpose, topic, and channel-level consent, and assign them to a form and an email

Configure a consent center so a contact can review and update preferences, then test the flow end to end

Document how consent changes propagate to segment membership and journey entry eligibility

Compare consent blocking versus consent enforcement behaviors and record the difference in your own notes

Build a static segment from an existing contact view and verify the count matches the source query

Create dynamic segments using demographic and behavioral traits, then confirm membership refreshes after editing a contact record

Configure suppression lists and verify suppressed contacts are excluded from an email send

Design a segment hierarchy that supports a campaign (for example, engaged contacts segmented by recency of interaction)

Test consent exclusion by opting a contact out and confirming they drop from the target segment

Design and publish a real-time marketing journey with an audience tile, a send email tile, and a wait tile

Add a trigger-based entry condition using a business event or entity change, then fire the trigger in a test record

Add branching on a condition and a goal tile, then confirm the goal records completion for a test contact

Build a reusable email in the real-time designer with personalization, a button, and a subscription center link, then preview and test-send it

Review the journey's run history and confirm each test contact followed the intended path

Extend the real-time journey with SMS or push as a secondary channel and verify the channel is available in your environment

Configure journey tolerance, suppression, and quiet-time behavior and explain how each affects send timing

Create an A/B style split across two email variants and define which outcome determines the winner

Build a second journey that uses a custom trigger with attributes passed into the email, then validate attribute rendering

Troubleshoot a failing journey by inspecting run errors and fixing the underlying audience or consent issue

Assemble a content asset set: email template, reusable content block, and an image library organized with naming conventions

Create a marketing form and a landing page, then publish and submit a test registration

Build an outbound marketing campaign with a marketing email, a segment, and a scheduled send

Add a customer journey in outbound marketing and validate the schedule, suppression, and unsubscribe behavior

Audit one email against deliverability basics (subject, preheader, plain-text fallback, unsubscribe link) and correct any gaps

Create an event with sessions, speakers, and a registration form, then register a test attendee through the public site

Configure a webinar connected to a meeting platform and verify the join link reaches registrants

Process check-in for a session and validate attendance data on the event record

Build an analytics view that compares email engagement across two sends (open, click, bounce) and interpret the delta

Review journey and pipeline attribution data and summarize which journey influenced the most qualified leads

Re-test your two weakest domains by rebuilding the core artifact for each from a blank environment

Complete a timed practice set of at least 60 mixed-domain questions and log every missed topic

Reconcile missed practice topics against your earlier deliverables and patch the gaps in configuration notes

Build a one-page mental model linking consent, segments, journeys, and analytics so you can trace cause and effect quickly

Finalize a weak-area remediation list with the specific configuration task you would perform for each