MBA AMP study materials
MBA AMP study resources

MBA AMP flashcards

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32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Span of control
The number of subordinates reporting directly to one manager. Wide spans flatten hierarchy but demand standardized work; narrow spans suit complex, variable tasks requiring close supervision.
Porter's five forces
A framework assessing industry attractiveness through supplier power, buyer power, threat of new entrants, threat of substitutes, and rivalry among existing competitors. Strong forces together compress profitability.
Economies of scale
Decline in average cost per unit as output volume increases, driven by fixed cost spreading and specialization. Beyond an optimal scale, coordination complexity can reverse the effect into diseconomies.
SMART goals
A goal-setting standard requiring goals to be specific, measurable, achievable, relevant, and time-bound. Measurability matters because control requires comparing results against a defined standard.
BCG growth-share matrix
A portfolio tool plotting business units by market growth rate and relative market share, producing stars, cash cows, question marks, and dogs, each implying different investment and cash-generation priorities.
Compound interest formula
Future value equals present value multiplied by one plus the periodic rate raised to the number of periods. Doubling time is approximated by dividing 70 by the percentage rate.
Weighted average
The sum of each value multiplied by its weight, divided by the total of the weights. Averaging subgroup averages is valid only when subgroup sizes are equal.
Break-even point
The sales volume at which total revenue equals total cost, computed as fixed costs divided by the unit contribution margin (price minus variable cost per unit). Profit is zero there.
Expected value
The probability-weighted sum of all possible outcomes. It summarizes the center of a risky distribution but ignores variance and the decision maker's risk aversion.
Base-rate neglect
Ignoring the prior prevalence of a condition when interpreting test evidence. When a condition is rare, even an accurate test generates many false positives.
Necessary assumption
A statement that must be true for an argument's evidence to support its conclusion. Negating it destroys the reasoning, which is the standard test for identifying it.
Sufficient assumption
A statement that, if added to the premises, guarantees the conclusion follows. It is stronger than a necessary assumption and need not be required by the argument.
Correlation versus causation
An observed association between two variables does not establish that one causes the other; a lurking variable or reverse direction can produce the same statistical relationship.
Self-selection bias
A sampling flaw in which respondents choose themselves, so the sample overrepresents people with strong views. Generalizing such results to the whole population is unsupported.
Accounting equation
Assets equal liabilities plus equity. Every transaction affects at least two accounts and preserves this balance under double-entry bookkeeping.
Accrual versus cash basis
Accrual accounting records revenue when earned and expenses when incurred; cash basis records them on receipt or payment. Reported profit and cash flow therefore diverge.
Contribution margin
Sales revenue minus variable costs. The contribution margin ratio expresses this as a percentage of sales and determines how much each sales dollar covers fixed costs and profit.
Relevant cost
A future cost that differs between decision alternatives. Sunk costs and allocated fixed costs are irrelevant because they do not change with the choice.
Absorption versus variable costing
Absorption costing includes fixed manufacturing overhead in product cost; variable costing expenses it immediately. Reported profit differs when inventory levels change between periods.
Price elasticity of demand
The percentage change in quantity demanded divided by the percentage change in price. Absolute values above one are elastic; below one, inelastic.
Profit maximization rule
A firm maximizes profit at the output level where marginal revenue equals marginal cost. Producing beyond that point adds cost faster than revenue.
Opportunity cost
The value of the best alternative forgone when a resource is committed to one use. Economic profit subtracts it; accounting profit does not.
Price ceiling effect
A legally imposed maximum price below equilibrium creates a shortage, reduces quantity supplied, and lowers total surplus relative to the unregulated market outcome.
Real versus nominal GDP
Nominal GDP values output at current prices; real GDP uses base-year prices to isolate changes in quantity. Real GDP is the appropriate measure of growth.
STP framework
Segmentation divides a market by needs or behavior; targeting selects attractive segments; positioning establishes a distinct place for the offer in customers' minds.
Customer lifetime value
The expected margin from a customer over the whole relationship, typically average margin per period times a retention multiple. It should be compared with acquisition cost.
VRIO framework
A test of sustainable advantage: a resource must be valuable, rare, costly to imitate, and supported by the organization. Failing any criterion limits durability.
Stuck in the middle
A strategic failure in which a firm pursues both low cost and premium differentiation without achieving either, losing both cost-sensitive and premium customers to focused rivals.
Herzberg two-factor theory
Hygiene factors such as pay and working conditions prevent dissatisfaction but do not motivate; motivators such as achievement, recognition, and growth create genuine satisfaction.
Expectancy theory
Motivation equals expectancy times instrumentality times valence. A value of zero in any factor drives motivation to zero, so all three must be addressed.
Groupthink
A deterioration of group judgment marked by illusion of unanimity, self-censorship, and pressure on dissenters. Assigning a devil's advocate is a standard countermeasure.
Transformational leadership
A leadership style using idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration to raise followers' commitment beyond transactional reward exchange.