Microsoft Advertising CP case studies
Microsoft Advertising CP · Put your knowledge to work in context.
The Microsoft Advertising Certification (often abbreviated CP, for Certified Professional) is a vendor credential intended for people who plan, buy, and optimize paid search and native campaigns on the Microsoft Advertising platform. It is typically pursued by PPC specialists, digital marketing managers, agency media buyers, and in-house performance marketers who already handle search budgets and want a formal signal of platform competence. The Microsoft Advertising CP case studies are 5 cases and about 2,344 words.
1Brand Defense vs. Broad Match Expansion at a B2B SaaS Account
Northwind Analytics is a B2B SaaS company spending 9,200 per month on Microsoft Advertising search. The account has three campaigns: Brand ( 2,400 spend, 38 CPA, 62% impression share), Non-Brand Exact/Phrase ( 3,700, 245 CPA), and Non-Brand Broad ( 3,100, 410 CPA).
494 words, about 2 min2Reconciling a 38% Conversion Gap Before Scaling Retail Spend
Fabrikam Home spends 45,000 per month on Microsoft Advertising e-commerce campaigns with a 600% target ROAS. The platform reports 1,240 conversions and 312,000 revenue for the last 30 days.
478 words, about 2 min3Shopping Campaign Overlap and a Starved Smart Shopping Budget
Tailspin Outdoor sells 12,000 SKUs on Microsoft Shopping. The account runs a High-priority clearance campaign, a Medium-priority all-products campaign, a Low-priority accessories campaign, and a Smart Shopping campaign launched six weeks ago with a 4,000 monthly budget and a 500% ROAS target.
457 words, about 2 min4Testing Audience Ads for B2B Pipeline Without Last-Click Bias
Adventure Works Cloud is a B2B software company spending 15,000 per month entirely on Microsoft Advertising search, with a 180 CPA and a 4.2% demo-request conversion rate. The team is considering Microsoft Audience Ads using LinkedIn profile targeting: job function IT, company size 1,000+, and seniority manager or above.
455 words, about 2 min5Call-Only Ads and Location Bid Modifiers at a Multi-Location Firm
Litware Legal is a 14-office law firm spending 28,000 per month on Microsoft Advertising. It uses call-only ads and call extensions; a conversion is a call longer than 90 seconds.
460 words, about 2 min