mParticle Practitioner case studies

mParticle Practitioner · Put your knowledge to work in context.

The mParticle Practitioner credential is an independent, third-party certification for practitioners who work with the Rokt mParticle customer relevance platform. It is aimed at marketers, analytics engineers, solutions architects, and integration specialists who configure mParticle rather than merely consume its dashboards. The mParticle Practitioner case studies are 5 cases and about 3,460 words.

Double-fired purchases and a nightly POS feed at Northwind Outfitters

Northwind Outfitters runs a Shopify Plus storefront, an iOS app, and 640 stores. Purchases are sent twice: the Kit SDK fires a purchase event client-side, and a server-side Events API call fires the same order as a fallback for shoppers who close the app before the client event flushes.

847 words, about 4 min 2

Trial Abandoners counts 41,000 where analytics says 120,000

Pulse Streaming sells monthly and annual plans. Its lifecycle team built three audiences in mParticle: 'Trial Abandoners' (fired trial start , no subscription started within 7 days), 'High-Value Subscribers' (3+ months active and lifetime value above 120), and 'Recent Purchasers' ( subscription started in the last 30 days), which is forwarded to two ad platforms as a suppression list.

626 words, about 3 min 3

Fitline wants a 14-day upgrade prediction in three weeks

Fitline is a fitness app with 900,000 monthly active users, 210,000 paying members, and 14 months of history in mParticle. It wants a predictive audience of users likely to upgrade to the paid annual plan within 14 days, feeding a push campaign and a paid-social lookalike.

569 words, about 3 min 4

Shared family tablets and line-level identity at Metro Mobile

Metro Mobile is a telecom with 6.2M lines on family plans. The app runs on shared family tablets, and the account holder's CRM ID stays stored on the device after sign-in, sometimes for weeks.

590 words, about 3 min 5

Twelve outputs, a PII complaint, and an EU data boundary at Verde Home

Verde Home is a DTC brand sending 380M events per month into mParticle from web, iOS, Android, and a server feed. Twelve outputs are connected.

828 words, about 4 min