mParticle Practitioner study guide
mParticle Practitioner · Work through your exam, one topic at a time.
The mParticle Practitioner credential is an independent, third-party certification for practitioners who work with the Rokt mParticle customer relevance platform. It is aimed at marketers, analytics engineers, solutions architects, and integration specialists who configure mParticle rather than merely consume its dashboards. The exam is delivered across five equally weighted domains: Hybrid Architecture (20%), Audiences and Segmentation (20%), Predictions and Predictive Audiences (20%), Advanced Real-Time Identity (20%), and Integrations and Activation (20%). Questions test whether you can reason about how real-time and warehouse data combine in one platform, how audiences are constructed and refined, how predictive scoring is applied to activation, how identities are resolved across signed-in and anonymous contexts, and how the 350+ integrations move data from anywhere to anywhere. The mParticle Practitioner study guide has 5 sections and about 1,636 words.
01Hybrid Architecture
This domain tests how mParticle collects and reconciles data when a product is not one native binary: a native shell wrapping web content, a cross-platform runtime, or a client SDK paired with server-side event submission. The exam expects one user profile and one event vocabulary across those layers.
378 words, about 2 min02Audiences and Segmentation
This domain tests how you turn raw events and attributes into audience membership: criteria logic, real-time versus standard evaluation, and how membership leaves mParticle. Audiences are built from criteria groups joined by AND/OR.
295 words, about 1 min03Predictions and Predictive Audiences
This domain tests mParticle's machine-learning scoring: how a prediction is defined, what data it needs, and how a score becomes a predictive audience. You select an outcome event that represents the behavior to predict, a training window of historical data, and a prediction window describing how far ahead you are scoring.
344 words, about 2 min04Advanced Real-Time Identity
This domain tests the identity layer that makes real-time personalization trustworthy: MPID lifecycle, identify/login/logout, identity resolution, and server-side identity. Every event is tied to an MPID, mParticle's canonical user key.
315 words, about 2 min05Integrations and Activation
This domain tests how data and audiences leave mParticle: connection design, filtering, transformation, and activation to partners. A connection maps an input (an SDK platform, feed, API source, or audience) to an output (an integration).
304 words, about 2 min