MATSEC IM Marketing case studies

The MATSEC Intermediate Level Marketing examination is a secondary-school-level subject offered through the MATSEC Examinations Board at the University of Malta, the body responsible for Maltese national examinations at this level. Candidates typically sit it alongside their other Intermediate and Advanced level subjects, often as a contrasting subject that broadens a science- or humanities-heavy programme, or as a stepping stone toward business and commerce studies at tertiary level. The syllabus is published by the MATSEC Examinations Board under Syllabi, and the board also publishes Past Papers and Marking Schemes and Exemplars, which are the most reliable guides to the depth and phrasing of questions actually set. The exam assesses foundational marketing knowledge: the marketing environment and the marketing mix, segmentation, targeting and positioning, consumer behaviour, market research, branding, pricing, distribution and promotional communication, together with the ethical and social dimensions of marketing practice. The MATSEC IM Marketing case studies are 5 cases and about 2,397 words.