MATSEC IM Marketing study plan

Map the full MATSEC IM Marketing syllabus into a one-page topic checklist and rate your confidence 1-5 on each topic

Define the marketing concept and distinguish it from selling and production orientations, writing a 150-word comparison in your own words

List the core marketing mix elements (product, price, place, promotion) and give one local Maltese example of each

Explain the difference between needs, wants and demand using three examples from everyday consumer goods

Apply the marketing environment model by classifying ten real developments into micro and macro factors

Summarise how PESTLE factors shape marketing decisions with two examples per factor

Describe the stages of the marketing research process in sequence without notes

Compare primary and secondary data and state two advantages and two limitations of each

Draft five questionnaire questions on a chosen product and flag leading or ambiguous wording

Explain the difference between consumer and business buyer behaviour with three distinguishing characteristics

Outline the consumer buying decision process and identify where marketers can intervene at each stage

Apply Maslow's hierarchy and one other motivation theory to a single product category

Classify segmentation bases (demographic, geographic, psychographic, behavioural) and give an example variable for each

Evaluate a target marketing strategy as undifferentiated, differentiated, concentrated or micromarketing

Break the product mix into levels (core benefit, actual product, augmented product) for two contrasting products

Classify products as convenience, shopping, specialty or unsought and justify each classification

Explain the product life cycle stages and match two marketing tactics to each stage

Distinguish branding, brand equity and brand positioning with one example each

Describe the new product development stages in order and identify the riskiest stage

Explain the main pricing approaches (cost-plus, value-based, competitive, penetration, skimming) and state when each suits a launch

Calculate simple mark-up, margin and break-even figures from given numbers

Outline the channel levels from producer to consumer and distinguish intensive, selective and exclusive distribution

Compare retail formats and state how each competes on service, price and assortment

Identify the elements of the promotional mix and match each to a stated marketing objective

Distinguish advertising, sales promotion, public relations, personal selling and direct marketing by purpose and cost

Outline the steps of an integrated marketing communications campaign from objective setting to evaluation

Describe the difference between marketing strategy, marketing plan and marketing budget

Explain how marketers measure campaign effectiveness using reach, conversion and return on investment

Draft three SMART marketing objectives for a small firm

Complete a timed past-paper style set of short-answer questions under exam conditions

Practise two structured essay questions and self-mark against the key command words used in the paper

Summarise the whole syllabus into a condensed revision sheet of no more than four pages

Identify your three weakest topics from practice and re-read only those sections

Recall definitions of all core marketing terms from memory using active recall cards

Answer one full mock paper within the official time allowance

Explain how marketing connects to ethics, sustainability and consumer protection in a short written answer

Review flagged errors from week 7 and confirm each is resolved