AMPI PIC flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Digital strategy maturity layers

Four layers: data foundation, cloud infrastructure, AI and analytics capability, and operating model. A weakness in any layer limits the value realised from the others, so assess all four before prioritising investment.

Cloud total cost of ownership

Compares on-premise capital cost plus three-year running cost against cloud operating cost plus migration and exit cost. Workload placement follows data gravity, latency, and regulatory constraints rather than trend.

Data governance before scale

Define the business question, inventory sources, assign data ownership, and set quality service levels before building pipelines. Governance established after scaling is costly to retrofit and erodes trust in reporting.

AI use case viability

A use case is viable when relevant labelled or retrievable data exists, the cost of errors is tolerable, and a human review step can absorb residual risk. Missing any condition makes deployment premature.

Technology radar rings

Adopt, trial, assess, and hold. Items move between rings on a fixed review cadence, typically quarterly, so the organisation updates its technology stance continuously rather than in isolated annual planning cycles.

Build versus buy rule

Buy commodity capability where vendors compete on price and reliability; build where differentiation depends on proprietary data or customer experience. Reassess the decision at each major vendor release or strategic shift.

Pilot to production gate

A pilot scales only when it demonstrates a measured improvement over a stated baseline, has a named business owner, secured funding, and a defined integration path into existing systems and processes.

AI governance minimum set

A model inventory, data provenance records, bias and drift monitoring, a human escalation path, and documented decision rights. These controls make AI use auditable and assign accountability for outcomes.

Alliance strategic fit test

Three tests: alignment with the strategic roadmap, complementary rather than overlapping capability, and a clear revenue or cost attribution model. Failing any test predicts an alliance that consumes effort without return.

Weak-tie network value

Novel information, job opportunities, and referrals come disproportionately from acquaintances outside the immediate cluster. Close colleagues share the same information, so network breadth matters more than depth alone.

Partner selection screen

Screen candidates on capability gap, cultural and compliance compatibility, exit cost, and exclusivity terms. A failure on any dimension is a structural risk that governance alone cannot resolve later.

Alliance governance essentials

A named executive sponsor on each side, a joint steering cadence, and a written dispute escalation path agreed before launch. Governance defined after conflict arises is usually contested and ineffective.

Network maintenance cadence

Professional relationships decay without contact. Schedule touchpoints at least quarterly and record context such as recent projects and interests, so reconnection is specific and useful rather than generic.

Coopetition boundary clauses

When a partner also competes, the agreement must define data-sharing boundaries, intellectual property ownership, and customer ownership. Leaving these to conversation creates disputes precisely when the relationship is most valuable.

Ecosystem influence mapping

Plot partners on influence and dependency. High-influence, low-dependency partners warrant proactive investment because they can open markets and shape standards without needing your resources to survive.

Reciprocal value exchange

Sustainable alliances deliver benefit in both directions over time. A one-sided referral flow is a transaction, not an alliance, and it ends when the receiving party no longer needs the source.

Trust components

Trust rests on competence demonstrated through delivered results, integrity shown by consistency between promise and action, and benevolence shown by concern for the other party's interest. All three are observable.

Case study structure

Context, problem, intervention, measured result, and transferable lesson. A case without a metric is an anecdote, and a lesson without context invites misapplication by readers in different settings.

Result reporting standard

State the baseline, the metric, the measurement window, and the attribution method. Percentage improvements without a baseline cannot be verified and should be treated as marketing rather than evidence.

Best-practice transfer test

A practice transfers only when context similarity is high on scale, regulation, culture, and maturity. Where similarity is partial, adapt the practice to local conditions rather than copying it directly.

Trust recovery sequence

After a failure: acknowledge the specific issue, explain the cause without excuse, state the corrective action, and submit to independent verification. Skipping verification leaves the recovery claim unproven.

Leading and lagging KPIs

Pair a leading indicator such as adoption or cycle time with a lagging outcome such as revenue or retention. The pair makes results visible before the quarter closes and enables corrective action in time.

Case credibility signals

Independent verification, a named client or clearly described anonymised sector, and a stated limitation increase credibility. Superlatives without evidence reduce it, because readers discount unverifiable claims.

Results review cycle

Results feed back into strategy on a fixed review cycle. A success case that is never re-examined becomes a stale template applied to contexts where its assumptions no longer hold.

Usability heuristic audit

Audit interfaces for system status visibility, match to real-world language, user control and freedom, consistency, error prevention, recognition over recall, and clear error recovery. Each heuristic yields concrete findings.

WCAG 2.2 AA baseline

Contrast of at least 4.5 to 1 for normal text and 3 to 1 for large text, keyboard operability, visible focus, and text alternatives for non-text content. This is the common legal and procurement baseline.

Core Web Vitals thresholds

Largest Contentful Paint at or under 2.5 seconds, Interaction to Next Paint at or under 200 milliseconds, and Cumulative Layout Shift at or under 0.1, all measured at the 75th percentile of real user loads.

UX testing sample rule

Five to eight participants per user segment reveal most usability problems in moderated testing. Quantitative claims such as conversion lift require a statistically sized sample and a controlled comparison.

Brand architecture models

Branded house, house of brands, and endorsed brands. The choice follows how much equity and risk should transfer between products, and how much the parent brand should be exposed to each line.

Marketing funnel metrics

Reach, engagement, conversion, retention, and referral. Each stage has a distinct metric and optimisation lever, so diagnosing a funnel requires stage-specific measurement rather than a single blended number.

Design system governance

A shared component library reduces inconsistency and build time, but value depends on governance defining who may add or change components, how versions are released, and how exceptions are approved.

Proposition before creative

Test the value proposition before the creative execution. A weak proposition cannot be rescued by visual polish, so validating the offer first avoids expensive redesign after launch.