NCAA CPL Communications study plan
NCAA CPL Communications · Give each week a clear focus.
8 weeks · About 7 hours per week
Communication Strategy and Planning
Map every sub-topic in Domain 1 (audience analysis, message architecture, channel selection, approval workflows) into a personal checklist with confidence ratings
Draft a one-page communication plan template covering objective, audience, key message, channel mix, timeline, and success metric
Identify the three stakeholder groups most likely to appear in scenario questions and write a tailored message frame for each
Define how you will measure plan effectiveness (reach, engagement, message pull-through) so later weeks can reuse the metric set
Your checkpoint
A completed 1-page communication plan template plus a scored Domain 1 checklist of at least 15 sub-topics
Communication Strategy and Planning & Media Relations and Press Operations
Apply the plan template to two contrasting scenarios (a championship announcement and a scheduling change) and compare channel choices
Outline the standard press-operations workflow: media advisory, press release, credentialing, game-day access, post-event follow-up
Write one media advisory and one press release for a fictional event, keeping both under 400 words
List the ten questions a reporter is most likely to ask at a post-event press conference and draft a bridge answer for each
Your checkpoint
A portfolio packet containing one advisory, one press release, one credentialing checklist, and a 10-question Q&A prep sheet
Media Relations and Press Operations
Practice converting a long-form story idea into three pitch angles targeting different outlet types (local, national, trade)
Build a media list structure with fields for outlet, beat, deadline pattern, and prior coverage
Simulate a 10-minute press conference aloud, recording it and scoring yourself on message discipline and bridging
Draft rules for handling interview requests, exclusives, and embargoes, and note where approval escalation is required
Your checkpoint
A recorded 10-minute mock press conference with a written self-assessment and three finished story pitches
Crisis Communication and Issues Management
Classify crisis types (athlete conduct, eligibility ruling, facility incident, officiating controversy) and match each to an escalation tier
Draft a holding statement template and a 60-minute crisis response timeline with named roles
Write three holding statements for three different crisis scenarios, each under 150 words
Identify the point at which legal counsel must review outbound messaging and document that trigger
Your checkpoint
A crisis response playbook draft containing the tier matrix, holding statement template, 60-minute timeline, and three sample statements
Crisis Communication and Issues Management & Digital and Social Media Communication
Run a tabletop exercise on one crisis scenario, writing the first three outbound messages in sequence
Map a social media escalation path from comment moderation to public statement
Draft a social media response matrix pairing issue severity with channel, tone, and approver
Write platform-appropriate versions of the same crisis update for a short-form video caption, a text post, and a long-form statement
Your checkpoint
A completed tabletop exercise write-up with the three-message sequence and the social media response matrix
Digital and Social Media Communication & Internal and Stakeholder Communication
Build a two-week content calendar across at least three platforms with defined posting cadence and owner per slot
Draft an internal communication cascade for a policy change, covering staff, coaches, student-athletes, and conference office
Write one all-staff memo and one student-athlete-facing FAQ on the same topic and compare tone and detail level
Define community management standards for response time, tone, and escalation of hostile comments
Your checkpoint
A two-week content calendar plus an internal cascade package (memo, FAQ, and community management standards)
Brand and Reputation Management & Legal, Ethical, and Compliance Considerations
Articulate brand voice guidelines with three do/don't examples for each of three channels
List the legal and compliance touchpoints that constrain messaging: name/image/likeness, privacy, defamation risk, disclosure of injuries, and records requests
Review five fictional social posts and flag each for legal, ethical, or compliance risk with a corrected version
Draft a reputation monitoring routine with named metrics and a weekly review cadence
Your checkpoint
A brand voice guide with examples plus a risk-flagging worksheet of five reviewed posts with corrections
Communication Strategy and Planning & Media Relations and Press Operations & Crisis Communication and Issues Management & Digital and Social Media Communication & Internal and Stakeholder Communication & Brand and Reputation Management & Legal, Ethical, and Compliance Considerations
Re-rate the Domain 1 checklist and every other domain's confidence scores to find remaining gaps
Complete two timed full-length practice sets and log every missed question by domain and error type
Rehearse weak areas identified in the error log with targeted drills rather than full re-reads
Write a one-page exam-day strategy covering pacing, question triage, and flag-and-return rules
Your checkpoint
A final error log with domain-level scores, a remediation list, and a one-page exam-day strategy sheet
Milestones
Week 2: Can produce a media advisory and press release from a blank page in under 45 minutes with all required elements present
Week 4: Can state the crisis escalation tiers and the legal review trigger from memory, and draft a holding statement in 15 minutes
Week 6: Can explain the difference between internal cascade and external messaging for the same issue and justify channel choices
Week 8: Scores at or above 80% on both timed practice sets with no single domain below 70%