NCAA CPL Communications study materials
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NCAA CPL Communications study plan

NCAA CPL Communications · Give each week a clear focus.

8 weeks · About 7 hours per week

Week 1

Communication Strategy and Planning

  • Map every sub-topic in Domain 1 (audience analysis, message architecture, channel selection, approval workflows) into a personal checklist with confidence ratings

  • Draft a one-page communication plan template covering objective, audience, key message, channel mix, timeline, and success metric

  • Identify the three stakeholder groups most likely to appear in scenario questions and write a tailored message frame for each

  • Define how you will measure plan effectiveness (reach, engagement, message pull-through) so later weeks can reuse the metric set

Your checkpoint

A completed 1-page communication plan template plus a scored Domain 1 checklist of at least 15 sub-topics

Week 2

Communication Strategy and Planning & Media Relations and Press Operations

  • Apply the plan template to two contrasting scenarios (a championship announcement and a scheduling change) and compare channel choices

  • Outline the standard press-operations workflow: media advisory, press release, credentialing, game-day access, post-event follow-up

  • Write one media advisory and one press release for a fictional event, keeping both under 400 words

  • List the ten questions a reporter is most likely to ask at a post-event press conference and draft a bridge answer for each

Your checkpoint

A portfolio packet containing one advisory, one press release, one credentialing checklist, and a 10-question Q&A prep sheet

Week 3

Media Relations and Press Operations

  • Practice converting a long-form story idea into three pitch angles targeting different outlet types (local, national, trade)

  • Build a media list structure with fields for outlet, beat, deadline pattern, and prior coverage

  • Simulate a 10-minute press conference aloud, recording it and scoring yourself on message discipline and bridging

  • Draft rules for handling interview requests, exclusives, and embargoes, and note where approval escalation is required

Your checkpoint

A recorded 10-minute mock press conference with a written self-assessment and three finished story pitches

Week 4

Crisis Communication and Issues Management

  • Classify crisis types (athlete conduct, eligibility ruling, facility incident, officiating controversy) and match each to an escalation tier

  • Draft a holding statement template and a 60-minute crisis response timeline with named roles

  • Write three holding statements for three different crisis scenarios, each under 150 words

  • Identify the point at which legal counsel must review outbound messaging and document that trigger

Your checkpoint

A crisis response playbook draft containing the tier matrix, holding statement template, 60-minute timeline, and three sample statements

Week 5

Crisis Communication and Issues Management & Digital and Social Media Communication

  • Run a tabletop exercise on one crisis scenario, writing the first three outbound messages in sequence

  • Map a social media escalation path from comment moderation to public statement

  • Draft a social media response matrix pairing issue severity with channel, tone, and approver

  • Write platform-appropriate versions of the same crisis update for a short-form video caption, a text post, and a long-form statement

Your checkpoint

A completed tabletop exercise write-up with the three-message sequence and the social media response matrix

Week 6

Digital and Social Media Communication & Internal and Stakeholder Communication

  • Build a two-week content calendar across at least three platforms with defined posting cadence and owner per slot

  • Draft an internal communication cascade for a policy change, covering staff, coaches, student-athletes, and conference office

  • Write one all-staff memo and one student-athlete-facing FAQ on the same topic and compare tone and detail level

  • Define community management standards for response time, tone, and escalation of hostile comments

Your checkpoint

A two-week content calendar plus an internal cascade package (memo, FAQ, and community management standards)

Week 7

Brand and Reputation Management & Legal, Ethical, and Compliance Considerations

  • Articulate brand voice guidelines with three do/don't examples for each of three channels

  • List the legal and compliance touchpoints that constrain messaging: name/image/likeness, privacy, defamation risk, disclosure of injuries, and records requests

  • Review five fictional social posts and flag each for legal, ethical, or compliance risk with a corrected version

  • Draft a reputation monitoring routine with named metrics and a weekly review cadence

Your checkpoint

A brand voice guide with examples plus a risk-flagging worksheet of five reviewed posts with corrections

Week 8

Communication Strategy and Planning & Media Relations and Press Operations & Crisis Communication and Issues Management & Digital and Social Media Communication & Internal and Stakeholder Communication & Brand and Reputation Management & Legal, Ethical, and Compliance Considerations

  • Re-rate the Domain 1 checklist and every other domain's confidence scores to find remaining gaps

  • Complete two timed full-length practice sets and log every missed question by domain and error type

  • Rehearse weak areas identified in the error log with targeted drills rather than full re-reads

  • Write a one-page exam-day strategy covering pacing, question triage, and flag-and-return rules

Your checkpoint

A final error log with domain-level scores, a remediation list, and a one-page exam-day strategy sheet

Milestones

Week 2: Can produce a media advisory and press release from a blank page in under 45 minutes with all required elements present

Week 4: Can state the crisis escalation tiers and the legal review trigger from memory, and draft a holding statement in 15 minutes

Week 6: Can explain the difference between internal cascade and external messaging for the same issue and justify channel choices

Week 8: Scores at or above 80% on both timed practice sets with no single domain below 70%