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APR study plan

APR · Give each week a clear focus.

8 weeks · About 6 hours per week

Week 1

Ethics and Law & Research, Analysis, Planning and Evaluation

  • Map each Ethics and Law subtopic to a one-page decision rule that names the governing principle and the disclosure or approval step.

  • Draft 20 scenario-based ethics questions and justify each answer against a named code provision or legal standard.

  • Build a research brief template that states objective, audience, method, sample, data sources, and evaluation metrics.

  • Evaluate three public campaign case summaries for research design, measurement quality, and legal risk, noting one improvement per case.

Your checkpoint

A 12-page study packet containing ethics decision rules, 20 answered scenarios, and one completed research brief template.

Week 2

Ethics and Law & Research, Analysis, Planning and Evaluation

  • Apply a four-step legal review to 10 communication scenarios: identify regulated speech, disclosure duty, recordkeeping, and approval path.

  • Calculate three evaluation metrics from supplied raw numbers and state the limitations of each metric.

  • Write 15 research questions that specify population, variable, data source, and decision use.

  • Audit one 10-question survey draft for leading wording, sampling bias, and privacy consent.

Your checkpoint

A scored legal-review log for 10 scenarios plus a revised 10-item survey with a one-page methods memo.

Week 3

Communications and Media Relations & Strategy and Business Insight

  • Draft three message maps that align audience insight, key message, proof point, channel, and measurable objective.

  • Produce a media relations plan with spokesperson roles, pitch angles, interview preparation steps, and coverage metrics.

  • Translate one organizational goal into a communication strategy using situation analysis, SMART objectives, and risk trade-offs.

  • Build a 12-month campaign budget line with cost assumptions, ROI rationale, and evaluation checkpoints.

Your checkpoint

A 10-slide strategy deck and a one-page media plan with three message maps and a budget table.

Week 4

Communications and Media Relations & Strategy and Business Insight

  • Write two press releases and one holding statement that pass a 10-point accuracy, legal, and brand-voice checklist.

  • Conduct a 30-minute mock media interview, record it, and score answers on message discipline, evidence, and bridging.

  • Compare three channel mixes using audience data and cost per outcome, then recommend one mix with written rationale.

  • Create a measurement dashboard specification linking outputs, outtakes, outcomes, and business results.

Your checkpoint

A recorded mock interview with completed scorecard, two press releases, one holding statement, and a dashboard specification.

Week 5

Crisis and Issues Management

  • Rank 12 issue scenarios by likelihood, impact, velocity, and reputational exposure, and assign an owner and trigger for each.

  • Draft a crisis playbook for one scenario with first-hour actions, approval chain, stakeholder map, and three holding statements.

  • Run a 45-minute tabletop exercise and log decisions, gaps, and time stamps.

  • Write post-crisis evaluation criteria covering response time, message consistency, stakeholder trust, and corrective action.

Your checkpoint

A crisis playbook for one scenario, a tabletop log, and an issue-priority matrix with 12 entries.

Week 6

Leadership and Management

  • Build a 90-day team operating plan with roles, decision rights, meeting cadence, and two performance indicators per role.

  • Draft a talent plan for one communications team covering competency gaps, development actions, and succession risk.

  • Create a budget request that ties three communication initiatives to business outcomes and states trade-offs.

  • Practice a 20-minute coaching conversation using a feedback model and document the agreed action plan.

Your checkpoint

A 90-day operating plan, a talent plan, a budget request, and a coaching feedback record.

Week 7

Ethics and Law & Research, Analysis, Planning and Evaluation

  • Resolve 15 mixed scenarios that combine ethics, legal disclosure, research design, and crisis escalation, writing the rule used for each decision.

  • Re-score 20 previously missed questions from Domains 1 and 2 and write a one-line correction rule for each.

  • Compare three evaluation plans for legal risk, data quality, and decision usefulness, then select one with a written rationale.

  • Draft a 30-day maintenance schedule that assigns weekly review blocks to weak subtopics and names the evidence for each block.

Your checkpoint

A cross-domain decision log with 15 scenario entries and a two-page summary of recurring errors.

Week 8

Communications and Media Relations & Strategy and Business Insight

  • Complete a 100-question timed mock exam covering all six domains under exam conditions and log time per section.

  • Revise every missed mock item into a one-line rule and group the misses by domain and subtopic.

  • Rehearse two 20-minute media interviews and one crisis statement, scoring message discipline and legal accuracy.

  • Write a final one-page exam-day plan with time allocation, review checkpoints, and three stress-control actions.

Your checkpoint

A scored 100-question mock with error log, two interview scorecards, one crisis statement, and a one-page exam-day plan.

Milestones

Week 2: Score at least 75% on a 30-question set covering Domains 1 and 2 and submit all Week 1-2 deliverables for self-review against a five-point rubric.

Week 4: Score at least 75% on a 40-question mixed set covering Domains 1-4 and complete every Week 1-4 deliverable with at least three written improvement notes.

Week 6: Score at least 80% on a 25-question set covering Domains 5 and 6 and produce a one-page gap list with three corrective actions and due dates.

Week 8: Score at least 80% on the 100-question timed mock spanning all six domains and convert every missed item into a one-line rule before exam day.