APR study plan
APR · Give each week a clear focus.
8 weeks · About 6 hours per week
Ethics and Law & Research, Analysis, Planning and Evaluation
Map each Ethics and Law subtopic to a one-page decision rule that names the governing principle and the disclosure or approval step.
Draft 20 scenario-based ethics questions and justify each answer against a named code provision or legal standard.
Build a research brief template that states objective, audience, method, sample, data sources, and evaluation metrics.
Evaluate three public campaign case summaries for research design, measurement quality, and legal risk, noting one improvement per case.
Your checkpoint
A 12-page study packet containing ethics decision rules, 20 answered scenarios, and one completed research brief template.
Ethics and Law & Research, Analysis, Planning and Evaluation
Apply a four-step legal review to 10 communication scenarios: identify regulated speech, disclosure duty, recordkeeping, and approval path.
Calculate three evaluation metrics from supplied raw numbers and state the limitations of each metric.
Write 15 research questions that specify population, variable, data source, and decision use.
Audit one 10-question survey draft for leading wording, sampling bias, and privacy consent.
Your checkpoint
A scored legal-review log for 10 scenarios plus a revised 10-item survey with a one-page methods memo.
Communications and Media Relations & Strategy and Business Insight
Draft three message maps that align audience insight, key message, proof point, channel, and measurable objective.
Produce a media relations plan with spokesperson roles, pitch angles, interview preparation steps, and coverage metrics.
Translate one organizational goal into a communication strategy using situation analysis, SMART objectives, and risk trade-offs.
Build a 12-month campaign budget line with cost assumptions, ROI rationale, and evaluation checkpoints.
Your checkpoint
A 10-slide strategy deck and a one-page media plan with three message maps and a budget table.
Communications and Media Relations & Strategy and Business Insight
Write two press releases and one holding statement that pass a 10-point accuracy, legal, and brand-voice checklist.
Conduct a 30-minute mock media interview, record it, and score answers on message discipline, evidence, and bridging.
Compare three channel mixes using audience data and cost per outcome, then recommend one mix with written rationale.
Create a measurement dashboard specification linking outputs, outtakes, outcomes, and business results.
Your checkpoint
A recorded mock interview with completed scorecard, two press releases, one holding statement, and a dashboard specification.
Crisis and Issues Management
Rank 12 issue scenarios by likelihood, impact, velocity, and reputational exposure, and assign an owner and trigger for each.
Draft a crisis playbook for one scenario with first-hour actions, approval chain, stakeholder map, and three holding statements.
Run a 45-minute tabletop exercise and log decisions, gaps, and time stamps.
Write post-crisis evaluation criteria covering response time, message consistency, stakeholder trust, and corrective action.
Your checkpoint
A crisis playbook for one scenario, a tabletop log, and an issue-priority matrix with 12 entries.
Leadership and Management
Build a 90-day team operating plan with roles, decision rights, meeting cadence, and two performance indicators per role.
Draft a talent plan for one communications team covering competency gaps, development actions, and succession risk.
Create a budget request that ties three communication initiatives to business outcomes and states trade-offs.
Practice a 20-minute coaching conversation using a feedback model and document the agreed action plan.
Your checkpoint
A 90-day operating plan, a talent plan, a budget request, and a coaching feedback record.
Ethics and Law & Research, Analysis, Planning and Evaluation
Resolve 15 mixed scenarios that combine ethics, legal disclosure, research design, and crisis escalation, writing the rule used for each decision.
Re-score 20 previously missed questions from Domains 1 and 2 and write a one-line correction rule for each.
Compare three evaluation plans for legal risk, data quality, and decision usefulness, then select one with a written rationale.
Draft a 30-day maintenance schedule that assigns weekly review blocks to weak subtopics and names the evidence for each block.
Your checkpoint
A cross-domain decision log with 15 scenario entries and a two-page summary of recurring errors.
Communications and Media Relations & Strategy and Business Insight
Complete a 100-question timed mock exam covering all six domains under exam conditions and log time per section.
Revise every missed mock item into a one-line rule and group the misses by domain and subtopic.
Rehearse two 20-minute media interviews and one crisis statement, scoring message discipline and legal accuracy.
Write a final one-page exam-day plan with time allocation, review checkpoints, and three stress-control actions.
Your checkpoint
A scored 100-question mock with error log, two interview scorecards, one crisis statement, and a one-page exam-day plan.
Milestones
Week 2: Score at least 75% on a 30-question set covering Domains 1 and 2 and submit all Week 1-2 deliverables for self-review against a five-point rubric.
Week 4: Score at least 75% on a 40-question mixed set covering Domains 1-4 and complete every Week 1-4 deliverable with at least three written improvement notes.
Week 6: Score at least 80% on a 25-question set covering Domains 5 and 6 and produce a one-page gap list with three corrective actions and due dates.
Week 8: Score at least 80% on the 100-question timed mock spanning all six domains and convert every missed item into a one-line rule before exam day.