APR case studies
APR · Put your knowledge to work in context.
Accreditation in Public Relations (APR) is a professional credential administered through the Public Relations Society of America (PRSA) and listed among PRSA's professional development offerings, alongside its certificate programs and webinars. Practitioners pursue it to demonstrate that they can operate at a strategic, management level rather than only execute tactics. The APR case studies are 5 cases and about 3,523 words.
1Paid Blogger, Deleted Comments, and a Food-Illness Claim
A mid-sized agency represents a meal-kit company that has received six customer complaints of gastrointestinal illness over 10 days. A food-safety blogger with 90,000 followers posts that the company's product made two people sick and asks followers to share their stories.
772 words, about 4 min2Why Members Are Not Renewing: A Research Design Under Budget
A professional association with 8,000 members has seen renewal fall from 82% to 71% over two years. The board is convinced the cause is the cancellation of the annual conference, citing a staff survey of 412 members (5% response) in which 61% named networking as a top benefit.
752 words, about 4 min3Airport Route Launch With Three Partners and No Baseline
A regional airport handling 1.2 million passengers a year is launching a new daily direct route to a major business hub in nine months. The $250,000 marketing budget is funded jointly by the airport, the airline and a tourism board; each partner has a different priority.
650 words, about 3 min4A Preprint, a Reporter, and a Misleading Advocacy Tweet
A public university's marine research institute has a preprint linking a virus-like particle to coral bleaching. The lead author is a second-year postdoc; the findings rest on a small sample and have not been peer reviewed.
691 words, about 3 min5Presumptive Pathogen Positive With Product Already in Stores
A frozen-berry manufacturer sources fruit from three countries. On Tuesday morning, its internal lab reports a presumptive positive for a pathogen in one lot; confirmatory testing will take 24-48 hours.
658 words, about 3 min