Salesforce Data Cloud Consultant flashcards
Salesforce Data Cloud Consultant · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Data Lake Object
- The raw, ingested representation of a source object stored in Data Cloud's lakehouse; it holds stream data before any harmonization into the data model.
- Data Model Object
- A harmonized object built on Data Cloud's standard or custom data model; DMOs are what identity resolution, insights, segments, and activations read from.
- Data space
- A logical partition of Data Cloud that isolates streams, DLOs, DMOs, segments, and activations; objects and segments cannot span data spaces.
- Individual DMO
- The standard profile DMO representing a person; identity resolution produces unified Individual records that anchor most segments and activations.
- Profile API
- A Data Cloud API that returns the unified profile for a single individual in real time, used for personalization and in-flow profile lookups.
- Ingestion API
- A REST API that writes records into Data Cloud data streams using JSON payloads, supporting both bulk and near real-time streaming ingestion.
- Streaming data stream
- A data stream that ingests records continuously so they land in the lake within seconds, enabling streaming insights and real-time data actions.
- Data stream primary key
- The field or combination of fields that uniquely identifies each record in a data stream; required, and used to upsert records on refresh.
- DLO-to-DMO mapping
- The configuration linking data lake object fields to data model object fields, optionally with formula transformations; unmapped fields are unavailable downstream.
- Data transform
- A SQL-based step applied during ingestion that filters or reshapes records before they land in the data lake, reducing storage and improving model fit.
- Custom DMO
- A data model object you define with its own category, key, and fields when no standard DMO matches the meaning of the source data.
- Match rule
- Part of an identity resolution ruleset that decides which source records refer to the same entity, using exact or fuzzy field comparisons.
- Fuzzy match rule
- A match rule that treats similar but not identical values as matches, such as name or email variants, and is tuned with per-field thresholds.
- Reconciliation rule
- A ruleset setting that chooses which source record's value wins for each field, such as source priority, most recent, or most frequent.
- Party Identification DMO
- The standard DMO storing source record identifiers and their link to the unified profile, letting many source records map to one individual.
- Unified Individual
- The single profile record produced by identity resolution that consolidates linked source records and their reconciled field values for downstream use.
- Identity resolution run
- The scheduled or on-demand process that evaluates rulesets against source records and updates unified profiles and their record links.
- Calculated Insight
- A scheduled SQL definition over DMOs that produces metric objects, such as lifetime value, for use in segments, activations, and reporting.
- Streaming Insight
- A continuously running SQL definition over streaming data that updates metrics in near real time for personalization and real-time segments.
- Segment
- A set of unified profiles selected by include and exclude criteria on a DMO, refreshed on a schedule or continuously for streaming segments.
- Segment Membership DMO
- The object that stores which profiles belong to a segment, along with membership status and dates used by activation processes.
- Related attribute filter
- A segment criterion that filters profiles by fields on a related DMO, such as engagement or transaction records, through a defined relationship path.
- Activation target
- The configured destination for segment or insight data, such as Marketing Cloud, an advertising platform, a data warehouse, or cloud storage.
- Activation
- The pairing of a segment or insight with an activation target, plus field mappings and a refresh schedule that pushes membership data.
- Data Action
- A Data Cloud capability invoked from Flow that fetches or updates a unified profile, or requests a personalization decision in real time.
- Identity hashing for ad platforms
- Advertising targets require email or phone identifiers to be hashed, for example with SHA-256, before activation so raw personal data is not exposed.
- Deactivation
- Sending removal or opt-out signals to an activation target when profiles leave a segment, where that target supports deletes or opt-outs.
- Connect API
- A Data Cloud REST API that exposes segment, activation, and metadata operations to external applications and integration workflows.
- Hyperforce
- Salesforce's public cloud infrastructure that hosts Data Cloud; the chosen region and cloud provider determine where data is stored and processed.
- Data masking policy
- A governance rule that hides or obfuscates sensitive field values from users lacking the required permission while preserving matching behavior.
- Privacy Center
- A Salesforce app that connects to Data Cloud to find and act on data subject requests, such as access or deletion, across ingested data.
- Data kit
- A packaged set of Data Cloud metadata, including data streams, DLOs, DMOs, and mappings, deployed between orgs; the underlying records are not included.