Adobe Campaign Standard Developer Expert case studies
Adobe Campaign Standard Developer Expert · Put your knowledge to work in context.
The Adobe Campaign Standard Developer Expert credential is designed for practitioners who build and maintain marketing automation on Adobe Campaign Standard rather than for occasional campaign users. It assumes hands-on experience with data schemas, targeting dimensions, workflow orchestration, delivery configuration and personalization, JavaScript and platform APIs, imports and exports, access management, and performance troubleshooting. The Adobe Campaign Standard Developer Expert case studies are 5 cases and about 3,671 words.
1The warranty resource that stores a copy of the email
A retailer's ACS org has 3.2 million profiles and 4.6 million warranty registrations. The contractor modelled Warranty as a custom resource with a 1:1 link to Profile and, because the registration form sometimes arrives before the profile is created, also stored the customer's email as a free-text field that workflows and personalization use instead of the link.
773 words, about 4 min2The nightly consent file that sometimes arrives twice
Every night at 01:00 a Scheduler starts a workflow that pulls a CSV of 250,000 to 400,000 consent updates from an SFTP external account, imports it, updates profiles, then waits on an External signal before the downstream delivery workflow proceeds. The partner sometimes delivers the file late, and sometimes twice.
599 words, about 3 min3A fatigue rule that suppresses 810,000 people, including 300,000 who should receive
A telecom sends three newsletters a week to 6 million profiles plus occasional promotions. A fatigue rule limits each profile to two marketing messages in a rolling seven days across newsletters and promotions.
759 words, about 4 min4480,000 API upserts a night, or one file
A loyalty platform must push 480,000 profile updates (points balance and tier) to ACS every night by 06:00, and read back delivery logs for 2 million messages. The proposed design is a script that calls the Profile and Services API once per profile, then a workflow JavaScript activity that re-queries each profile to write the tier change.
751 words, about 4 min5The 03:00 workflow that now finishes at 08:40
An ACS org runs a nightly workflow: Incremental query on profiles changed in the last day (typically 900,000), enrichment with a custom Store resource, deduplication, split into three regional branches, then three deliveries of about 300,000 each. It used to finish at 04:30 and has drifted to 08:40 over three weeks, twice delaying the morning transactional queue.
789 words, about 4 min