Adobe Campaign Standard Developer Expert study guide
Adobe Campaign Standard Developer Expert · Work through your exam, one topic at a time.
The Adobe Campaign Standard Developer Expert credential is designed for practitioners who build and maintain marketing automation on Adobe Campaign Standard rather than for occasional campaign users. It assumes hands-on experience with data schemas, targeting dimensions, workflow orchestration, delivery configuration and personalization, JavaScript and platform APIs, imports and exports, access management, and performance troubleshooting. The Adobe Campaign Standard Developer Expert study guide has 7 sections and about 2,082 words.
01Data Model and Schema Design
Every record type is a resource backed by a schema. Built-in namespaces ( nms , xtk ) cover recipients, deliveries and logs; custom resources live in your own namespace.
326 words, about 2 min02Workflow Development and Orchestration
A workflow is a directed graph of activities connected by transitions, each carrying a target (a temporary population) and a targeting dimension. Targeting activities - Query, Intersection, Union, Split, Enrichment - shape that population; flow-control activities - Scheduler, Wait, Signal, AND-join - control timing; delivery and export activities consume it.
297 words, about 1 min03Delivery Configuration and Personalization
A delivery inherits from a template , which fixes the target mapping, routing or external account, typology and content defaults. Properties control typology rules (pressure, contact fatigue, control group), seed addresses for proofs, wave scheduling, retry and IP affinity.
286 words, about 1 min04JavaScript, APIs, and Platform Scripting
Server-side JavaScript runs in workflow JavaScript activities and in the JSAPI: xtk.queryDef builds queries, queryDef.create / get() / write() / del() operate on schemas, and logInfo / logError write to the workflow log. Workflow scripts see task , vars and instance.vars ; instance.vars persists across the workflow run, local variables do not.
257 words, about 1 min05Integrations, Imports, and Exports
Imports and exports are defined by templates: file format (CSV, TSV, XML), encoding, delimiter, header handling, column mapping and a reconciliation key . The import wizard supports insert, update, and update-or-insert modes; rejected rows go to a reject file with a reason.
297 words, about 1 min06Administration, Security, and Access Management
Users are operators ; permissions come from security groups and, in Campaign Standard, from Adobe Admin Console product profiles and organizational units . Rights can be granted on folders (read, write, delete) and on schemas or entities, with levels such as all or own.
312 words, about 2 min07Performance Tuning, Troubleshooting, and Monitoring
Performance work starts with the query : filters on indexed fields (primary key, external ID, email), date windows on log tables, and avoiding LIKE '%term%' . Workflow temporary tables grow when keep results is enabled or when a recurring workflow never purges.
307 words, about 2 min