Adobe Campaign Standard Developer Expert flashcards

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Profile resource extension table

Adding fields to the Profile resource in Adobe Campaign Standard creates a separate extension table joined one-to-one to the profile table, so each read of those fields costs an extra join.

Custom resource namespace prefix

Custom resources and their fields use the cus namespace; the internal name must be unique, free of spaces and special characters, and the data model must be published before use.

Enumeration field type

An enumeration is a shared list of labeled values referenced by many fields; the internal value name is what gets stored, so renaming it later can orphan existing data.

Collection link cardinality

A collection defines a one-to-many link from a parent resource to child records; modeling many-to-many requires an intermediate resource holding a link to each side.

Target mapping

Target mapping binds a delivery or workflow to a target dimension schema such as Profile, and that schema determines which fields personalization and typology rules can reference.

Incremental query activity

Incremental query targets only records created or modified since the previous execution, using a date or identifier field, so recurring workflows avoid rescanning the whole table.

AND-join activity

AND-join merges two workflow branches and releases a single outbound transition only after both inbound transitions are activated, reconciling them on a shared key.

Deduplication activity

Removes duplicate records on a chosen unique key, keeps the first record according to a sort order by default, and can send duplicates to a separate complement transition.

Wait activity

Pauses a workflow branch for a fixed duration or until a specific date, enabling time-based follow-ups and delayed sends inside a single workflow definition.

Keep interim populations

A workflow option that preserves each activity's temporary work table between executions; useful for debugging, but it increases database volume and should be off in production.

Pressure typology rule

Limits how many deliveries one recipient may receive within a defined period and can spread remaining messages over later days instead of excluding them.

Fatigue typology rule

Caps the number of messages sent to a single recipient per period on a channel; messages above the cap are excluded rather than deferred to later days.

Delivery analysis stage

The targeting phase where the audience is built and typology rules, quarantines, and duplicates are applied, with exclusions reported in the delivery audit before sending.

Personalization block

A reusable snippet of content or script stored centrally and inserted with a personalization tag, so one edit updates every place that references it.

Test profiles

Profiles flagged for testing that receive proofs and can be added to a delivery target to preview personalization and rendering before the production send.

xtk.session.Write

JavaScript API call usable in a workflow code activity that creates or updates records from an XML document, for example inserting a profile or writing a log record.

Transactional Messaging API

REST endpoint that sends an event-triggered message to a single recipient using a declared event and message template, returning an identifier for tracing the request.

Workflow trigger API

REST call that activates a workflow whose first activity is an external signal, passing a JSON payload that downstream activities can read during execution.

Custom resource API

REST access to a custom resource that has the API option enabled in its definition and whose data model is published, supporting filtered reads and record updates.

logInfo function

Logging function in the JavaScript code activity that writes a diagnostic message to the workflow execution log, used alongside logWarning when debugging scripted steps.

Load file activity

Imports a delimited or fixed-width file from an external account, requiring format, encoding, column mapping, a deduplication key, and a defined update mode.

Extract file activity

Builds an output file from a workflow transition by selecting columns and applying sorting and formatting, before optional compression and transfer to a remote server.

Transfer file activity

Moves files between the Adobe Campaign server and an external account such as SFTP or S3, uploading or downloading around import and export steps.

Reject file output

Lines that fail import validation or deduplication are written to a separate reject file for review, while accepted lines continue through the normal workflow path.

Organizational unit

An entity that scopes users, folders, and deliveries to part of the organization, so operators only see and act on objects belonging to their unit.

Security group permissions

Groups grant rights on resources and folders, such as read, write, or sending deliveries; users accumulate all rights from every group they belong to.

Control Panel IP allowlist

A hosted console setting listing the addresses permitted to reach the campaign instance and its SFTP server; connections from unlisted addresses are rejected.

Audit trail

A chronological record of administrative and user actions such as logins, exports, and configuration changes, used for compliance investigations and periodic access reviews.

Workflow work tables

Each activity stores its outbound population in a temporary table prefixed wkf; the cleanup technical workflow purges them, and orphaned tables bloat the database.

Delivery exclusion causes

Reasons recorded per address when targeting removes a profile, such as quarantine, denylist, duplicate, typology rule, or already targeted, visible in the delivery audit.

Alert activity

A workflow activity that sends a notification email when a defined error condition occurs, giving early warning that a recurring workflow execution has failed.

Segmentation activity

Splits an incoming population into several subsets in one pass using successive filters, replacing multiple separate query activities and lowering overall workflow cost.