CHIA key terms
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- Occupancy Rate (OCC)
- Related: Average Daily Rate (ADR), Available Rooms, Revenue Per Available Room (RevPAR)
The share of a hotel's available rooms that were sold during a period, found by dividing rooms sold by rooms available. It shows how fully capacity was used but says nothing about price.
- Average Daily Rate (ADR)
- Related: Occupancy Rate (OCC), Revenue Per Available Room (RevPAR)
Total rooms revenue divided by the number of rooms sold for a period. It is the average price paid per occupied room, so it measures rate achievement but ignores unsold rooms.
- Revenue Per Available Room (RevPAR)
- Related: Occupancy Rate (OCC), Average Daily Rate (ADR), RevPAR Index
Rooms revenue divided by rooms available for the period, or equivalently occupancy multiplied by ADR. It blends price and volume into a single rooms performance measure.
- TRevPAR
- Related: Revenue Per Available Room (RevPAR), GOPPAR
Total revenue from all hotel sources, including rooms, food and beverage, and other departments, divided by rooms available. It captures income that RevPAR leaves out.
- GOPPAR
- Related: Gross Operating Profit (GOP), TRevPAR
Gross operating profit divided by available rooms. Because it nets out operating costs, it lets analysts compare profitability between hotels of different sizes and cost structures.
- Available Rooms
- Related: Occupancy Rate (OCC), Fair Market Share
Rooms in a hotel that are ready for sale on a given night, after excluding out-of-order rooms. The figure is the denominator for occupancy and RevPAR calculations.
- Market Segmentation
- Related: Group Block, Channel Management
Sorting a hotel's demand into groups that book alike, such as transient business, leisure, group, and contract. Segment mix shapes pricing strategy and revenue forecasts.
- Chain Scale
- Related: Competitive Set
A classification that groups hotels by brand affiliation and typical room rate, running from luxury through economy. It gives a frame for comparing hotels of similar positioning.
- Yield Management
- Related: Hurdle Rate, Displacement Analysis, Best Available Rate (BAR)
Managing rates and room availability by segment to maximize revenue from fixed capacity. When demand is strong, it favors higher-paying business over low-rate volume.
- Best Available Rate (BAR)
- Related: Channel Management, Hurdle Rate
The lowest rate a hotel publicly offers for a date without special conditions such as advance purchase, membership, or negotiated contracts. It anchors the published rate structure.
- Booking Pace
- Related: Demand Forecasting, Seasonality
The speed at which reservations arrive for future dates, typically compared with the same point last year. Rising pace suggests stronger demand and supports rate increases.
- Displacement Analysis
- Related: Group Block, Hurdle Rate
A comparison of the revenue a proposed group would generate against the revenue lost by holding rooms away from other demand for those dates.
- Length of Stay Restriction
- Related: Yield Management, Overbooking
A booking rule that requires a minimum number of nights or caps a maximum stay, used to shape demand and protect high-demand dates from short, low-value stays.
- Overbooking
- Related: Demand Forecasting, Length of Stay Restriction
Accepting more reservations than there are rooms in order to offset expected no-shows and cancellations. The level must be balanced against the cost of walking guests.
- Demand Forecasting
- Related: Booking Pace, Operating Budget
Estimating future room demand by date and segment from historical patterns and current booking pace. Forecasts drive pricing, staffing, and inventory decisions.
- Hurdle Rate
- Related: Displacement Analysis, Yield Management
The minimum rate worth accepting for a room on a given date. Bookings below it are turned away because they would displace more valuable business.
- Channel Management
- Related: Best Available Rate (BAR), Market Segmentation
Deciding which distribution channels may sell which rates and inventory. Good practice protects direct bookings and avoids conflicts among intermediaries.
- Group Block
- Related: Displacement Analysis, Market Segmentation
Rooms held for a specific group at a negotiated rate, with a cutoff date after which unsold rooms return to general inventory.
- Seasonality
- Related: Booking Pace, Demand Forecasting
Predictable swings in demand across the calendar year that move occupancy and rates up or down. Pricing, staffing, and budgeting are planned around these peaks and troughs.
- Gross Operating Profit (GOP)
- Related: GOPPAR, Undistributed Expenses, EBITDA
Total revenue minus departmental expenses and undistributed operating expenses. It measures profit from operations before management fees, rent, property taxes, insurance, and capital costs.
- Flow-Through
- Related: Flex Percentage, Variance Analysis
The percentage of additional revenue between two periods that becomes additional profit. It shows how well a hotel converts revenue gains into bottom-line results.
- Flex Percentage
- Related: Flow-Through, Variance Analysis
The share of a revenue decrease between two periods that appears as a profit decrease. It is the mirror image of flow-through and reveals how flexible the cost base is.
- Undistributed Expenses
- Related: Gross Operating Profit (GOP), Cost Per Occupied Room (CPOR)
Operating costs that cannot be tied to a single revenue department, such as administration, sales and marketing, engineering, and utilities. They sit below departmental profit lines.
- FF&E Reserve
- Related: EBITDA, Gross Operating Profit (GOP)
Money set aside from revenue, often a set percentage, to fund replacement of furniture, fixtures, and equipment. Analysts treat it as a fixed charge when valuing hotels.
- Operating Budget
- Related: Variance Analysis, Demand Forecasting
A plan for a future period that sets expected revenue, departmental expenses, and profit by month. Actual results are measured against it throughout the year.
- Variance Analysis
- Related: Operating Budget, Flow-Through
Explaining the gap between actual and budgeted or forecast results by isolating volume, rate, and cost effects. It shows which drivers pushed performance off plan.
- Cost Per Occupied Room (CPOR)
- Related: Undistributed Expenses, Occupancy Rate (OCC)
An expense category divided by occupied rooms for the period. It allows cost comparison across hotels of different sizes and occupancy levels.
- EBITDA
- Related: Gross Operating Profit (GOP), FF&E Reserve
Earnings before interest, taxes, depreciation, and amortization. In hotels it is usually GOP less management fees, rent, and other fixed charges, and is widely used in valuation.
- Competitive Set
- Related: RevPAR Index, Fair Market Share, STAR Report
A group of hotels selected as peers for benchmarking because they pursue the same guests in the same market. Their results are combined to form a comparison baseline.
- RevPAR Index
- Related: Revenue Per Available Room (RevPAR), Occupancy Index (MPI), Rate Index (ARI)
A hotel's RevPAR divided by its competitive set's RevPAR, multiplied by 100. A value above 100 means the hotel is capturing more than its fair share.
- Fair Market Share
- Related: Competitive Set, Available Rooms
A hotel's available rooms divided by the competitive set's available rooms. It is the share of demand the hotel would win if all properties performed identically.
- STAR Report
- Related: Competitive Set, RevPAR Index
A benchmarking report comparing a hotel's occupancy, ADR, and RevPAR with its competitive set, showing actual values, index scores, and percent changes.
- Occupancy Index (MPI)
- Related: Rate Index (ARI), Occupancy Rate (OCC), RevPAR Index
A hotel's occupancy divided by the competitive set's occupancy, times 100. It shows whether the hotel is winning its fair share of room demand.
- Rate Index (ARI)
- Related: Occupancy Index (MPI), Average Daily Rate (ADR), RevPAR Index
A hotel's ADR divided by the competitive set's ADR, multiplied by 100. It indicates whether the hotel is pricing above or below its peers.
- Data Suppression
- Related: Sample vs. Census, Competitive Set
A rule that withholds benchmarking results when too few hotels contribute to a sample, protecting confidentiality and preventing identification of individual property performance.
- Sample vs. Census
- Related: Data Suppression, Fair Market Share
Sample data cover only hotels that participate in a reporting program, while census data cover all hotels in a market. The gap affects how market performance is interpreted.