Microsoft MB-220

Exam MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

More study resources

About this exam

Exam MB-220 was the assessment for the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate credential, aimed at functional consultants who implement marketing solutions in Dynamics 365 Customer Insights – Journeys. According to the official exam page, the exam retired on November 30, 2024, and candidates had to complete it before that date for it to count toward the certification. The role it measured centers on engaging with and converting leads, orchestrating marketing experiences, personalizing marketing messaging, and delivering marketing insights. Successful candidates were expected to configure the core marketing application, including segmentation, email and text message marketing, and interactive journeys, plus lead nurturing through personalized experiences, events, surveys, lead scoring, and analytics, while maintaining compliance and consent policies. The page also expected familiarity with marketing principles and with how the application interoperates with Dynamics 365 Customer Insights – Data, Microsoft Power Platform, Dynamics 365 Customer Voice, Dynamics 365 Sales, and Microsoft Teams, along with industry terminology, processes, and best practices. The exam page listed six measured skill areas, each weighted as a percentage range, and stated that the English version was updated on March 20, 2024. Because the exam is retired, treat the page as historical reference rather than a current certification path.

What you'll study

Common questions

About Microsoft MB-220 preparation

Is Exam MB-220 still available to take?

No. The official exam page carries a warning that this exam retired on November 30, 2024. Candidates needed to complete the exam before the retirement date for it to be applied toward the certification. After that date, the page directs readers to the related certification for current exam requirements, so check that certification page before planning a study path.

What does the exam measure?

The page states the exam measures your ability to configure Dynamics 365 Customer Insights – Journeys; manage segments and preferences; manage leads, contacts, and accounts; manage marketing channels; manage journeys; and manage events and webinars. Each of these six areas is listed with a percentage weighting range on the official page, with marketing channels carrying the largest range.

What question formats, length, or passing score should I expect?

The official source page does not state the number of questions, the time limit, the passing score, the exam fee, or the retake policy. Those details are not published in the retrieved text, so they cannot be confirmed here. Candidates should consult the official exam and exam policies pages directly for current logistics rather than relying on secondhand figures.

Who was this exam designed for?

It was designed for a Microsoft Dynamics 365 Customer Insights – Journeys functional consultant responsible for implementing solutions that engage with and convert leads, orchestrate marketing experiences, personalize marketing messaging, and deliver marketing insights. The page also expects some knowledge of marketing principles, industry terminology, industry processes, and best practices, plus awareness of how the app interoperates with related Dynamics 365 and Power Platform products.

Which skill area should I study first?

A sensible order follows the weighting ranges the page publishes: manage marketing channels (25–30%) and manage journeys (20–25%) carry the largest ranges, followed by manage segments and preferences (15–20%), then configure Dynamics 365 Customer Insights – Journeys (10–15%) and manage events and webinars (10–15%), with manage leads, contacts, and accounts smallest (1–5%). Build foundations first, then spend most time on the heaviest areas.

What common preparation mistakes should I avoid?

Two stand out. First, treating the app in isolation: the page expects understanding of interoperability with Dynamics 365 Customer Insights – Data, Microsoft Power Platform, Dynamics 365 Customer Voice, Dynamics 365 Sales, and Microsoft Teams. Second, ignoring compliance and consent policies, which the page lists as a core responsibility alongside segmentation, email and text message marketing, and interactive journeys. Study the whole role, not just campaign mechanics.

How should I prepare for the exam?

The page describes two preparation routes: self-paced and instructor-led training. It notes the exam is part of the requirements for the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification, and points to a study guide linked from the page for details about the skills measured and recent changes. It also states no instructor-led courses were currently available for this exam.

Was the exam content revised recently?

Yes. The page states the English language version of this exam was updated on March 20, 2024, and directs candidates to review the study guide linked from the page for details about the skills measured and recent changes. If you studied from older material, compare it against that study guide so your preparation matches the revised objectives rather than superseded ones.

In which languages was the exam offered?

The official page lists English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, and Chinese (Simplified). The page also notes pricing is based on the country or region in which the exam is proctored, and strongly recommends registering with a personal MSA account, since records from an organizational account can be lost if you leave that organization.