Microsoft MB-220 study plan

Map every outbound channel (email, text message, push notification, custom channel) to the journey step types that can send it

Build a test email from a template, insert personalization and a conditional dynamic block, then send a proof to yourself and verify rendering

Configure a reusable content block and confirm it updates in a previously created message

Identify which consent and compliance settings gate each channel before a message can be published

Create and publish a marketing email, a text message, and a push notification, documenting each required field

Configure a customer journey settings record and explain how it governs consent, quiet hours, and send throttling

Set up a reusable segment-linked suppression approach and test that a suppressed contact is excluded from a send

Complete the email designer checklist: accessible alt text, plain-text version, and UTM/link tracking

Build a dynamic segment using at least three related-entity conditions and validate member counts against a manual query

Create a static segment by importing a contact list and reconcile any rejected rows with their error reasons

Configure a subscription center and preference center so contacts can opt into individual topics

Define a compliance profile and consent model, then verify that a contact without consent is blocked from a journey

Design and publish a multi-step journey with a segment trigger, a branch on a contact attribute, and a wait condition

Add a trigger-based journey that fires on an entity change and confirm it enrolls the right records

Test segment refresh timing and explain how refresh frequency affects journey enrollment

Document how to stop, version, and re-publish a live journey without duplicating sends

Add A/B testing or goal tracking to a journey and interpret the resulting insights

Configure a custom channel or a form-capture step that feeds a journey, then verify the pipeline end to end

Build a lead-scoring model and attach it to a journey step so engaged contacts are scored

Review journey insights and identify where contacts dropped out, then propose one concrete fix

Create an event, configure registration and waitlist options, and publish a registration page

Set up a webinar with a session track and speaker records, then confirm the registration-to-attendance flow

Configure a post-event journey that follows up with attendees and non-attendees differently

Describe the lead-to-contact-to-account data model and configure a lead qualification path

Audit environment settings: data retention, double opt-in, and email compliance, and record the impact of each on journeys

Rebuild one earlier journey from scratch in under 45 minutes without notes to test recall

Resolve five deliberately broken configurations (missing consent, unpublished message, empty segment) and log each root cause

Review your weakest domain notes and rewrite them as question-and-answer flashcards

Take a full timed practice exam and score each domain separately to find remaining gaps

Re-study only the two lowest-scoring domains and re-test those areas

Rehearse explaining out loud how a channel, segment, journey, and event connect in one end-to-end scenario

Confirm exam logistics and review the compliance and consent rules one final time