Microsoft MB-220 case studies
Microsoft MB-220 · Put your knowledge to work in context.
Exam MB-220 was the assessment for the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate credential, aimed at functional consultants who implement marketing solutions in Dynamics 365 Customer Insights – Journeys. According to the official exam page, the exam retired on November 30, 2024, and candidates had to complete it before that date for it to count toward the certification. The role it measured centers on engaging with and converting leads, orchestrating marketing experiences, personalizing marketing messaging, and delivering marketing insights. Successful candidates were expected to configure the core marketing application, including segmentation, email and text message marketing, and interactive journeys, plus lead nurturing through personalized experiences, events, surveys, lead scoring, and analytics, while maintaining compliance and consent policies. The Microsoft MB-220 case studies are 5 cases and about 2,775 words.
1Consent Conflict After a List Purchase
Contoso runs Customer Insights – Journeys for B2B marketing. The compliance team approved a purchased list of 12,000 contacts from a trade-show organizer.
510 words, about 3 min2Segment Refresh Starves a Time-Sensitive Journey
Fabrikam's 'Abandoned Cart' journey sends a reminder 4 hours after a cart-abandonment trigger. The audience is a segment named CartAbandoners , built on the Contact entity with a related Cart table.
550 words, about 3 min3Event Capacity, Waitlist, and Session Overflow
Northwind runs a two-day in-person conference with a main hall seating 500 and three breakout rooms seating 80 each. Registration is through a Dynamics 365 Customer Insights – Journeys event.
560 words, about 3 min4Lead Scoring That Never Fires
Tailspin configured a lead scoring model with two grades: A (score ≥ 50) and B (score < 50). Scoring rules: +20 for JobTitle containing 'Director' or above, +15 per whitepaper download (max 45), +10 for a website visit in the last 30 days, and −25 for a personal email domain.
587 words, about 3 min5Journey Re-Entry Floods a Nurture Sequence
Adventure Works runs a 6-week nurture journey with 8 emails. The trigger is 'Contact is added to segment EngagedLeads '.
568 words, about 3 min