Microsoft MB-220 study guide
Microsoft MB-220 · Work through your exam, one topic at a time.
Exam MB-220 was the assessment for the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate credential, aimed at functional consultants who implement marketing solutions in Dynamics 365 Customer Insights – Journeys. According to the official exam page, the exam retired on November 30, 2024, and candidates had to complete it before that date for it to count toward the certification. The Microsoft MB-220 study guide has 6 sections and about 1,702 words.
01Configure Dynamics 365 Customer Insights – Journeys
Start with the environment-level setup that governs everything downstream: feature switches, default settings, and the connection between the marketing app and the rest of Dynamics 365. Candidates should know the roles of settings pages (default sender domain, consent configuration, data retention), business units and how they scope records, and the templates and content blocks library used later in emails and pages.
335 words, about 2 min02Manage segments and preferences
Segments define who receives marketing content. Candidates must understand static segments (fixed membership snapshot) versus dynamic segments (membership recalculated as data changes).
283 words, about 1 min03Manage leads, contacts, and accounts
Candidates must understand how leads , contacts , and accounts relate and how marketing uses each. Leads are unqualified prospects; contacts are individuals tied to accounts; accounts are organizations.
282 words, about 1 min04Manage marketing channels
Marketing channels include email , text messages (SMS) , push notifications , custom channels , and forms/pages . Candidates should know the purpose of each and the configuration each requires.
268 words, about 1 min05Manage journeys
Journeys orchestrate multi-step marketing across channels. Candidates must understand triggers (segment-based, record-based, or event-based), steps (email, wait, decision, action), and goals .
279 words, about 1 min06Manage events and webinars
Events and webinars follow a lifecycle: create , configure registration , publish , run , and follow up . Candidates must understand event registration forms , passes/tickets , sessions , and check-in .
255 words, about 1 min