DU Kha Unit Admission Test study materials
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DU Kha Unit Admission Test flashcards

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32 cards. Read the term and the definition here. The deck at the top of this page is optional.

স্বরবর্ণ কয়টি?
বাংলা বর্ণমালায় স্বরবর্ণ ১১টি: অ, আ, ই, ঈ, উ, ঊ, ঋ, এ, ঐ, ও, ঔ।
সমাস কাকে বলে?
দুই বা ততোধিক শব্দের সংক্ষিপ্ত রূপকে সমাস বলে; সমাসবদ্ধ পদে অর্থসংকোচন ঘটে।
চর্যাপদের আবিষ্কারক
হরপ্রসাদ শাস্ত্রী ১৯০৭ সালে নেপালের রাজদরবারে চর্যাপদের পাণ্ডুলিপি আবিষ্কার করেন; এটি বাংলা ভাষার আদি নিদর্শন।
Subject-verb agreement rule
A singular subject takes a singular verb; plural subject takes plural verb. Words like 'each', 'every', 'either', 'neither' are singular.
Article usage: a vs an
Use 'a' before consonant sounds (a book), 'an' before vowel sounds (an hour); 'the' for specific or already mentioned nouns.
Present perfect tense
Formed with have/has + past participle; describes past actions with present relevance or unfinished time periods.
Idiom: blessing in disguise
An apparent misfortune that eventually turns out to be beneficial; e.g., losing a job led to a better career.
Compound interest formula
A = P(1 + r/n)^(nt), where P is principal, r annual rate, n compounding per year, t years.
Mean for grouped data
Arithmetic mean = Σfx / Σf, where f is frequency and x is class midpoint.
Median formula grouped
Median = L + [(n/2 − cf)/f] × h, where L lower boundary, cf cumulative frequency before median class, f frequency, h class width.
Permutation vs combination
Permutation nPr = n!/(n−r)! counts ordered arrangements; combination nCr = n!/[r!(n−r)!] counts unordered selections.
Accounting equation
Assets = Liabilities + Owner's Equity; every transaction maintains this balance under double-entry bookkeeping.
Debit and credit rules
Debit increases assets and expenses; credit increases liabilities, equity, and revenue. Debits must equal credits.
Straight-line depreciation
Annual depreciation = (Cost − Salvage value) / Useful life; allocates equal expense each year.
Current ratio
Current assets divided by current liabilities; measures short-term liquidity. A ratio above 1 indicates ability to meet obligations.
Functions of management
Planning, organizing, leading, and controlling (POLC); these four functions form the management process.
Maslow's hierarchy
Five needs from bottom: physiological, safety, social, esteem, self-actualization; lower needs must be met before higher ones motivate.
Span of control
The number of subordinates a manager directly supervises; narrow span means tall hierarchy, wide span means flat structure.
SWOT analysis
Strengths and weaknesses are internal; opportunities and threats are external. Used for strategic planning.
Net Present Value
NPV = Σ [CFt/(1+r)^t] − Initial investment; accept project if NPV > 0, reject if negative.
CAPM formula
Cost of equity Ke = Rf + β(Rm − Rf), where Rf risk-free rate, β beta, Rm market return.
WACC formula
WACC = (E/V)×Ke + (D/V)×Kd×(1−tax rate); weighted average cost of capital used as discount rate.
Internal Rate of Return
The discount rate that makes NPV equal zero; project accepted if IRR exceeds required rate of return.
Central bank functions
Issues currency, conducts monetary policy, acts as lender of last resort, and regulates commercial banks.
CRR and SLR
Cash Reserve Ratio and Statutory Liquidity Ratio are percentages of deposits banks must hold with central bank or in liquid assets.
Principle of indemnity
Insured cannot profit from a loss; compensation is limited to the actual financial loss suffered.
Utmost good faith
Both insurer and insured must disclose all material facts; failure may void the insurance contract.
Marketing mix 4Ps
Product, Price, Place, Promotion; the four controllable elements a firm combines to satisfy target market.
Product life cycle
Four stages: introduction, growth, maturity, decline; marketing strategies change at each stage.
Market segmentation
Dividing a market into groups with similar needs; bases include demographic, geographic, psychographic, and behavioral.
Penetration pricing
Setting a low initial price to attract customers and gain market share quickly; often used for new products.
Promotion mix
Combination of advertising, sales promotion, personal selling, public relations, and direct marketing used to communicate with customers.