Braze Certified Marketer

The exam is listed at Level 2 and 90 minutes. Braze delivers it online through Certiverse with AI-assisted proctoring, which verifies your identity by photo ID and records the session. Once you register, Certiverse gives you a 7-day window to complete the exam, so book only when you feel ready. Plan extra time for the Certiverse setup before your scheduled start.

The Marketing Specialist exam costs $100 USD before state and local taxes. If you do not pass, you must wait 14 days before retaking. You may attempt the same exam a maximum of three times within a 365-day period, and a full registration fee is required for each attempt. After passing, you cannot retake that exam for three years.

The Practitioner exam is Level 1, takes 60 minutes, costs $50, and validates dashboard basics: message creation, customer journeys, audience targeting, and reporting. The Marketing Specialist exam is Level 2, takes 90 minutes, costs $100, and validates channel mastery plus experience orchestration. Choose the Practitioner first if you are new to Braze, and the Marketing Specialist once you build campaigns regularly.

Braze positions this as a Level 2 credential, so it assumes working familiarity rather than first exposure. The most common preparation mistake is studying channels in isolation without practicing how journeys, targeting, and messaging decisions combine. Candidates also underestimate logistics: arriving unprepared for proctoring setup, or booking the 7-day exam window before they have finished the Learning Path.

Braze recommends completing the Learning Path associated with the exam, plus the matching study guide. For the Marketing Specialist, both the study guide and Learning Path are available in languages beyond English, including Japanese, Korean, Brazilian Portuguese, and Spanish. Braze Learning also hosts free on-demand courses such as Journey Orchestration with Canvas, Data Essentials, and Dynamic Personalization With Liquid that support the same skills.

No. Reference materials and mobile phones are not permitted during certification exams, with the sole exception of the SDK Skills Badges, which allow external resources. For all other exams the restriction covers books, notebooks, papers, and any electronic or printed materials, and reference materials should not be present in the room where you take the exam.

Your results appear immediately on the testing screen when you finish. If you pass, Credly emails information about your new certification badge, typically within 30 minutes. You are then authorized to use the certification title and logo on business cards and professional materials, and you receive an invitation to the LinkedIn Braze Certified Professionals group. If you lose your score report, you can request a copy from Braze.

The certification is valid for three years after you pass. Braze describes renewal as free and points candidates to its Recertification Guide and a status-check tool. Because the exam was renamed from Braze Certified Marketer to Braze Certified Marketing Specialist on April 22, 2026, existing credentials stay fully valid for their full three-year period, and only the badge name and icon in Credly change.

No. Braze states that nothing changes about your credential status or your three-year validity period, and exam content stays exactly the same. Your Credly badge name and icon are updated to reflect the new certification name. If you are currently studying for the Braze Certified Marketer exam, you can keep going because the material is unchanged.

Braze says it makes reasonable efforts to accommodate candidates as required by law; contact [email protected] at least 21 days before your test date to discuss options. To cancel, do so at least 24 hours before your 7-day exam window closes to be eligible for a refund. Cancelling later than that makes you ineligible for a refund.