Braze Certified Marketer case studies
Braze Certified Marketer · Put your knowledge to work in context.
The Braze Certified Marketing Specialist is a Level 2, role-based credential in the Braze certification program. It was previously called the Braze Certified Marketer; the program renamed it on April 22, 2026, and the exam content did not change. The Braze Certified Marketer case studies are 5 cases and about 2,078 words.
1Re-engagement Push Timing Across Time Zones
A mobile-first retailer has 1.2 million users, 68% in the US and 32% in the UK. They want to send a re-engagement push to users who haven't opened the app in 14 days.
413 words, about 2 min2In-App Message Frequency and Channel Coordination
A fintech app uses in-app messages (IAMs) to promote a new budgeting feature. They have three IAMs planned for the same week: a tooltip on the home screen, a modal on the transactions page, and a full-screen takeover on app open.
415 words, about 2 min3Canvas Branching for Cart Abandonment with Channel Fatigue
An e-commerce brand has a Canvas for cart abandonment with three steps: push at 1 hour, email at 24 hours, and push at 72 hours. The overall conversion rate is 8%, but the team notices that users who receive all three messages have a 15% unsubscribe rate from push, compared to 5% for those who receive only one.
420 words, about 2 min4Email Deliverability and Domain Reputation After a Spike in Bounces
A B2B SaaS company sends a weekly newsletter to 200,000 subscribers. Last month, they imported a list of 50,000 leads from a trade show without double opt-in.
372 words, about 2 min5Cross-Channel Orchestration for a Travel Booking with Limited Inventory
A travel company has a flash sale on a limited number of packages (500 total). They want to promote via email, push, and in-app message.
458 words, about 2 min