Braze Certified Marketer study plan
Braze Certified Marketer · Give each week a clear focus.
8 weeks · About 7 hours per week
Channel Mastery
Map the Channel Mastery domain into its component channel areas and rank them by your current confidence so study time follows weakness
Define the lifecycle stages and message types for email, push, in-app messages, and Content Cards without consulting notes, then correct gaps
Build a personal glossary of 25 channel terms covering delivery, engagement, and suppression concepts
Configure a sandbox campaign for each of the four core channels and record where each setup step differs
Your checkpoint
A one-page channel comparison matrix listing send-time behavior, targeting constraints, and typical use case for each of the four core channels, scored against your self-rated confidence.
Channel Mastery
Explain how segmentation attributes, custom events, and purchase behavior combine into an auditable audience definition
Distinguish frequency capping, quiet hours, and intelligent timing by writing a rule for when each applies
Trace the full message journey from trigger through rendering, delivery, and engagement tracking
Diagnose five hypothetical delivery failures and assign each to a configuration, audience, or content cause
Your checkpoint
A troubleshooting decision tree with at least eight branches that maps a symptom such as low delivery or missing personalization to a likely root cause and first diagnostic step.
Channel Mastery
Compare A/B and multivariate testing designs and select the correct design for four stated business questions
Interpret open, click, conversion, and revenue metrics and identify which metric answers each of five stakeholder questions
Design a holdout or control group setup that isolates incremental impact for a re-engagement campaign
Apply deliverability and consent fundamentals to three scenarios involving opt-in, opt-out, and channel preference
Your checkpoint
A written test plan for one campaign that specifies hypothesis, variant structure, primary metric, sample considerations, and a decision rule for rollout or rollback.
Channel Mastery & Experience Orchestration
Consolidate Channel Mastery by completing a timed 40-question self-test and tagging every miss by sub-topic
Define Experience Orchestration and list the building blocks of a multi-step customer journey
Identify entry criteria, audience filters, and exit rules for three different journey patterns
Compare Canvas-style orchestration with simple scheduled campaigns and justify when each is appropriate
Your checkpoint
A scored self-test report with a ranked list of your five weakest sub-topics across both domains and a revised study schedule for weeks five through eight.
Experience Orchestration
Design a three-step onboarding journey with branching logic, delays, and a conversion goal
Specify how conversion events, audience splits, and path variation interact inside a single orchestration flow
Set entry re-eligibility, rate limiting, and exit criteria for a win-back journey and defend each choice
Map how Liquid personalization and connected content behave inside a journey step and note failure behavior
Your checkpoint
A complete journey blueprint for one lifecycle scenario including entry rules, step sequence with delays, branch conditions, exit criteria, and the success metric with its measurement window.
Experience Orchestration
Build a lifecycle map that assigns channel mix and message cadence to each stage from onboarding through win-back
Design cross-channel coordination rules that prevent over-messaging when a user qualifies for multiple journeys
Define the data inputs each journey depends on and flag which require engineering support to instrument
Evaluate two competing journey designs against a stated business objective and document the tradeoffs
Your checkpoint
A cross-channel lifecycle map covering at least five stages with assigned channel, trigger, cadence, and suppression logic for each stage.
Experience Orchestration & Channel Mastery
Analyze journey performance data and write a recommendation that adjusts one step based on the evidence
Apply experimentation principles to an always-on journey and define how to test without contaminating the control group
Revisit the week four weak-subtopic list and close at least three remaining gaps with targeted review
Explain how frequency governance and channel prioritization resolve conflicts between overlapping journeys
Your checkpoint
A one-page optimization memo that presents journey metrics, identifies the weakest step, proposes a specific change, and states the expected impact and how it will be validated.
Channel Mastery & Experience Orchestration
Complete two full-length timed practice exams under test-day conditions and record per-domain accuracy
Review every missed question and restate the underlying principle in your own words
Recite the five highest-risk concepts from each domain from memory without notes
Finalize a one-page pre-exam reference sheet limited to concepts you have repeatedly missed
Your checkpoint
A final readiness scorecard showing per-domain accuracy on both practice exams, a list of resolved versus open weak areas, and a go or delay decision for the exam date.
Milestones
Week 2: Score at least 80 percent on a 25-question Channel Mastery quiz and explain the delivery troubleshooting tree aloud without notes.
Week 4: Reach at least 75 percent overall on the timed 40-question self-test with no single sub-topic below 60 percent.
Week 6: Produce the five-stage lifecycle map and defend each channel and cadence choice against a stated business objective.
Week 8: Average at least 85 percent across both timed practice exams with neither domain below 80 percent before booking the exam.